Do you know the specific content of Jiang's "leaving home" advertising copy after the Spring Festival?

After the Spring Festival, there is another wave of leaving home, leaving the warm and comfortable home and going to various cities to work hard for their dreams.

On this occasion, the absent-minded Jiang made a set of poster advertising copy, telling the story of leaving his hometown once and now. Let's take a look at this set of poster copy:

I used to leave home to pursue my dreams, but now I just want to dream for five more minutes.

I used to leave home to make a living, but now I will take two bites in a hurry.

I used to leave home for the peak, but now I am packed by the morning peak.

Leaving home, once for poetry and distance, is now trapped in a square in my desk.

I used to leave home for variety, but now I eat very monotonous every day.

I used to leave home for the stars in the sea, but now my eyes are dim.

Leaving home is for the sake of going home, turning long-lost thoughts into a thank you.

Jiang's warm-hearted copywriting lies in that it is good at grasping people's emotional changes every time, such as the mood of "leaving home" after the Spring Festival, and the contrast between ideal and reality, so that "leaving home" people make emotional sounds and enter their hearts.

Judging from the writing techniques of copywriting, Jiang Group's copywriting uses comparative techniques. There is a sharp contrast between the past and the present, showing the mood of people who have left their homes.

In addition, in the choice of pictures, it is also based on pictures from life, such as crowded subways and fast food. Close to life, it looks real, and it can also drive the emotions of strangers.

Ye Xiaoyu's copywriting "Creation and Communication of New Media Copywriting" is written by WeChat official account: Ye Xiaoyu Shao Yifu (talkto520).