How can beauticians better sell their products?

At present, the competition in beauty salons is becoming more and more fierce. If the income of beauty salons mainly comes from beauty care services to make money, it would be too simple. Even though beauty salons are crowded every day and beauticians keep working, the income from technical services is still very limited. However, if beauticians know how to promote products properly while doing beauty, it will bring more benefits to beauty salons. Added value of products: the personal charm of beauticians A beautician must first have a professional technical level, otherwise it will easily lead to the distrust of customers, and superb technology is also the basis for promoting products. Beauticians should keep up with the trend, pay close attention to the development of the industry and the latest needs of customers, and explain to customers in simple terms with professional theory as a weapon; It is necessary to fully understand the products to be promoted, understand the relevant reactions of products in society and the comparison between similar products, always pay attention to the market and do not exaggerate sales promotion. We should be good at observing customers and infer their acceptance according to their economic situation, work nature, consumption habits, dress style and taste. When selling on the spot, don't be eager for quick success, but try to arouse the enthusiasm of customers. Analysis of Advantages and Disadvantages of Professional Beauty Products Beauty and skin care products are daily necessities for ordinary women. Many women go to cosmetics stores, department stores or supermarkets to buy them, and rarely go to beauty salons to buy them. This is because the products used in beauty salons are different from popular beauty products, that is, professional lines and daily chemical lines. The products of beauty salons are mostly professional products aimed at problem skin or special needs, while the products sold in department stores and supermarkets are mainly to meet the skin care and makeup needs of the general public; Popular cosmetics are commonly found in newspapers, radio and television and other mass media, while professional beauty products are publicized in professional direct mail magazines. Professional beauty products in beauty salons also have their own advantages. First of all, professional beauty products are classified in detail, which can meet the individual needs of customers in a targeted manner. Secondly, the beautician comes from facial makeup, and will give professional advice on the customer's beauty scheme and product use, which is also the consciousness that beauticians must instill in customers when promoting products. Sales Skills in Different Periods In order to improve the attractiveness of professional beauty products, the placement of products should attract customers' attention as much as possible. You can make a fuss about the product display, such as posting eye-catching slogans such as "XX products can solve XX problems on your skin" and "XX products make your skin like a baby" to arouse customers' interest in the products. Every holiday and peak consumption season can encourage customers' sense of self-worth Modern women value appearance and image, and your beauty salon will give her a brand-new goodwill invitation. After completing the service for new customers, we can prepare professional products suitable for her to promote when she is beaming, contact old customers by phone and tell her that the products are holding promotional specials, gifts and other activities, which will touch their desire to buy and also suit the joint sales effect of word-of-mouth communication. Customers who spend a certain amount of money can get a travel package and tell them how to use it in detail, so that customers can go back and try it themselves. These "temptations" will "trap" new customers to a great extent and increase repeat customers. Selling high-priced beauty products is divided into high, middle and low grades, and the price ranges from several yuan to several thousand yuan. Small profits but quick turnover is certainly one way, but we all know that high-priced products are more likely to make high profits. High-priced products are often products with long brands and high visibility. At this time, you should seek to buy some from brand awareness. You can tell your customers that although the products you sell have many years of brand strength, the product technology is still innovating and is in a leading position among peers. Higher quality and better effect. High prices are not simple consumption, but long-term investment. Also prove to your customers that your service is the best, and the brand products have good quality assurance and after-sales service. Paying attention to "service marketing" is a quasi-ending link to provide professional consultation, psychological satisfaction, convenient purchase, use guidance, use value tracking and other marketing behaviors from the perspective of consumers. The way of selling cosmetics before selling is out of date, and the concept of service marketing is becoming the knowledge of more and more people in the industry. The sales of professional beauty products in beauty salons are inseparable from service marketing. Before selling, we should ensure that the products sold are high-quality brand products with reliable quality and complete categories, and regularly train relevant beauticians to improve the service level; In the process of sales, customers should be able to enjoy all kinds of supporting services related to products, such as systematic skin testing and evaluation, product trial guidance, professional skin care consultation, establishment of personal skin files, regular release of related new beauty products, etc., so that customers can get a higher level of consumption satisfaction while fully understanding the products in time; After-sales, we should provide regular after-sales tracking service for each customer; After the product is sold, ask the customer about the use by phone, with the purpose of showing concern for the customer and laying a good foundation for the next communication. After the product has been sold for a period of time, call the customer to inquire about the use effect and find out whether it is necessary to provide guidance and beauty services. If the effect is not good, it is best to analyze it face to face to help customers find out the reasons. Establish a beauty salon, provide professional beauty consultation and information release of makeup and skin care for customers at least once a quarter, establish customer files and form a customer base.