How to advertise to attract customers

The skills of advertising to attract customers include clear target audience, unique selling point, creativity and design.

Identify your target audience: Before advertising, you need to identify your target audience. Knowing who your audience is and what their needs and interests are will help you to formulate more accurate and targeted advertising themes. Through the research and analysis of the market, you can determine the age, gender, interests, buying behavior and consumption habits of your target audience. In this way, you can make advertising content and communication channels based on this information, so as to attract more potential customers who meet the target population.

Unique selling point: in advertising, highlighting the unique selling point of your product or service is an important factor to attract customers. Unique selling point refers to the characteristics or advantages that are different from competitors and can solve the needs of the audience. By emphasizing the advantages and characteristics of your product or service, you can make your advertisement more attractive and differentiated. For example, if you are a mobile phone manufacturer, you can highlight that your mobile phone has a longer battery life or a more powerful camera function.

Creativity and design: Creativity and design are the key factors for an advertisement to attract attention and customers. You can consider using attractive pictures, charts, slogans and brand elements to increase the visual appeal of advertisements. At the same time, ensure that the design of the advertisement is concise and clear, the text is concise and powerful, and the color and font are consistent with the brand image. A well-designed advertisement can not only enhance the brand image, but also make potential customers interested in your products or services.

Matters needing attention in advertising

1. Advertisements shall not contain false or misleading contents, and shall not deceive or mislead consumers. In other words, advertising allows unlimited creativity, but it cannot be completely divorced from the facts, or it is false advertising.

2. Advertisements shall not use National Flag of the People's Republic of China, national anthem, national emblem, military flag, military song or military emblem in disguised form.

3. Advertisements shall not use or use in disguised form the names or images of state organs or functionaries of state organs.

4. Advertisements shall not harm the dignity and interests of the state, and shall not reveal state secrets.

5. Advertising shall not hinder social stability or harm public interests.

6. Advertisements shall not endanger personal and property safety, and shall not disclose personal privacy.

7. Advertisements shall not interfere with public order or violate good social customs.

8. Advertisements shall not contain obscenity, pornography, gambling, superstition, terror and violence.

9. Advertisements must not contain ethnic, racial, religious or gender discrimination.