Keqi effect, what does Keqi mean?

Kitch is the transliteration of Kitsch, and its meaning is: "The individual's cognition and emotional expression actively or unconsciously obeys the powerful external order to judge whether the experience is legitimate and noble.

As a result, individual cognitive experience and emotional expression become a tool, a pretentious performance, a kind of flattery and flattery. Self-impressed emotions are more likely to become kitsch emotions. ”

Kickish is used to describe those aesthetics and works that were overly exaggerated and dramatic in the 19th century. So kitsch is closely related to affectation. When a thing is given a special meaning, it is inevitable that others will have this special meaning for it.

Extended information

In the 1930s, people began to talk about it. The first thing they pointed out was its false and cheap nature. This was the original point of Kitsch.

The Austrian writer Bloch pointed out: Kitsch "the anti-Christ looks like Christ, acts and talks like Christ, but is still Lucifer", "is not only an aesthetic evil, but also a social and political evil. The Evil of Politics" (1933);

American cultural critic Greenberg believed that "Kitsch is the epitome of all the falsehoods in our lives in this era" and "Kitsch pretends to have no requirements for customers except their money. " (1939);

Frankfurt School critic Aldono pointed out: "a parody of purification" and "filling empty time with more emptiness";

New York Knowledge Molecule van den Haage said that Kitsch "makes individuals lose the vicarious satisfaction of pursuing real satisfaction" and Rosenberg: "an art that has established rules, a predictable audience, a predictable effect, and a predictable reward";

Thomas Coke said "Kitsch is about supporting our basic emotions and beliefs, not confusing or questioning them."

Reference: Baidu Encyclopedia - Keqi