Who is P&G's advertising target?

As we all know, P&G is one of the companies with the most brands in the world, which stems from P&G's market segmentation concept. It thinks that 1000 consumers have 1000 hams. In view of the differences summarized, we use various brands to conquer various demand markets. Therefore, P&G shampoo has three brands: Rejoice, Pan Ting and Head & Shoulders, washing powder series has Tide and Ranbo, and the soap market has Shufujia. However, P&G is not worried about the competition among various brands on the same shelf, because P&G's advertisements have clearly told consumers that various brands should be used for various needs. Taking shampoo as an example, Head & Shoulders' personality lies in dandruff removal, "dandruff disappears without a trace, and hair is more outstanding"; Rejoice highlights "elegance and suppleness"; Pan Ting emphasizes "nourishing hair, being healthier and brighter", and the personalities of the three brands are clear at a glance. Consumers want to get rid of dandruff and naturally choose Head & Shoulders instead of Rejoice, thus avoiding the competition between the two. Procter & Gamble's advertising segmentation has achieved the goal of "catching all consumers in China".