Adidas and Nike

Adidas

The founder of adidas, Mr. Adi Dassler, is a German with athlete status and shoemaker skills. Because he could fully understand the needs of athletes, he had exquisite craftsmanship and inventive genius; so in his life, he invented more than 700 sports-related patented products, thus creating the adidas sporting goods kingdom. Mr. Dassler began hand-making sports shoes in 1920. After that, athletes from all over the world often wore Mr. Dassler's sports shoes and won honors in the Olympic Games; his fame gradually became louder in the international sports world.

In 1972, adidas launched the well-known trefoil trademark, which was widely used in clothing accessories. Adidas's success is mainly due to the marketing and mass communication genius of Mr. Dassler's eldest son Horst Dassler. Horst understood the importance of promotional activities in building a sports brand image, and personally attended the 1956 Olympic Games in Melbourne, Australia, to promote the adidas brand. His innovative ideas made him the originator of modern sports marketing. As the global marketing network continues to be established, adidas has become increasingly important and famous in the sporting goods market.

In the world of sporting goods, adidas has always represented a special status symbol, which some people call the "three lines of victory." Since its founding in 1948, adidas has helped countless athletes achieve great results and achieved many great achievements. Therefore, adidas can also be said to be the best example of trust and respect from everyone.

Adidas founder Adi Dassler is not only a highly skilled shoemaker, but also an athlete who loves sports. His dream is to "design and produce the best shoes for athletes." Proper sneakers". Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Due to his continuous research and development, the sports shoes he designed were loved by many top athletes. They not only shined in the Olympic Games, but also Since then, he has established a reputation as a gold medal on the sports field. With recognition from all walks of life, Adi Dassler founded the adidas brand in 1948, and incorporated his discovery from his years of shoemaking experience into the design of new shoes by using three lines on the side of the shoe to make sports shoes more suitable for athletes' feet. So the adidas brand's first pair of sports shoes with three lines were presented to the world in 1949. Since then, people have continued to see the victory scenes created by the "three lines of victory" on the sports field.

Especially in the world of football, the support adidas receives is unmatched by any sports goods manufacturer. Especially after adidas released its first pair of spikes, it was even more supported and loved by top football players. In the World Cup held in West Germany in 1974, more than 80 players on the field chose adidas football shoes. I learned about the power of adidas in world football at that time. In the 1998 World Cup in France, the French team relied on the superior performance of adidas football shoes to exert super-level strength and beat the crowd to win the championship. French football star Zidane even won the 1998 World Footballer title. Proving once again that the authoritative guarantee of adidas' "Three Lines of Victory" continues to this day.

In addition to football, adidas also has a place in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports.

Many well-known top athletes are impressed by the quality of adidas: among the NBA stars in the basketball temple, the once-all-powerful Jia Ba and the well-known Anthony Walker; in the professional tennis world, there are retired Swedish stars Alberg, The German "Jade Rose" Graf, who once dominated the female group and dominated the back seat, as well as the British new hope Henry Henman, the Russian beauty Anna Kournikova and the newly recruited little queen Hingis; have won on the baseball field. The New York Yankees won the 1998 American Major League Baseball Championship, and Ali, the greatest heavyweight boxer of this century, was on the boxing ring. On the track and field, Adidas’ reputation extended from Arthur Jonath in the 1930s to Donovan Bailey today. , Ato Boldon and Haile Gebrselassie et al.

In addition, since the 1970 World Cup, Adidas has become the official ball sponsor of FIFA and has provided game balls for every subsequent World Cup.

Adidas also sponsors many sports teams, such as some well-known football and rugby teams and the NBA league.

National football teams whose jerseys are designed by Adidas include China, Hong Kong, Nigeria, Argentina, France, Spain, Japan, etc. The football league teams sponsored by Adidas include Chelsea, Benfica, Bayern Munich, Schalke 04, Marseille, Real Madrid, AC Milan, Liverpool, as well as our domestic Dalian Shide, Beijing Hyundai, etc.

Today, adidas still adheres to Adi Dassler's concept of perfect shoemaking, constantly exchanging ideas and needs with world-class top athletes and coaches, and after a series of repeated tests and tests, it has developed a Various ergonomic products can not only help various professional athletes improve their sports performance, but also meet the needs of general market consumers for high-quality sports products. In recent years, adidas has not only made new breakthroughs in design and function, but its representative three-line design concept has also set off another wave of fashion trends, sweeping the new generation of young people to form a new popular style, leading global sports products to move towards A more diverse vision.

Chronicle of major adidas products or technologies

1920: Mr. Adi Dassler created the first pair of training sneakers.

1948: The adidas brand was officially registered.

1949: The three stripes logo was introduced.

1970: "Telstar" became the first designated ball for the World Cup.

1972: The clover logo came out.

1979: The world's best-selling football shoes "Copa Mundial" are launched

1985: "Aps" shock-absorbing running shoes are launched

1988: adidas' revolutionary "Torsion" "System Appearance

1991: Launched Equipment professional sports shoe series and new series of sportswear.

1993: Adidas invented "TubularTechnology"

1994: Launched the revolutionary new product "Predator" football shoes

1996: "FeetYouWear" sports shoes were launched

1997: Announced the merger with Serramon, which is world-famous for selling ski and golf equipment.

2000: shouted the slogan "impossible is nothing" and successfully created a new popular topic

2002: launched the "a3" series of basketball shoes and running shoes.

2004: Launched "adidas 1" computer chip smart running shoes

2005: Merged with sports manufacturer Reebok.

2006: Launched "adidas 1.1" upgraded version of computer chip smart running shoes and basketball shoes.

The Beijing Olympic Organizing Committee announced here on January 24, 2005 that Adidas (Suzhou) Co., Ltd. and Adidas-Solomon Group have become partners of the Beijing 2008 Olympic Games. Wang Wei, executive vice chairman of the Beijing Olympic Organizing Committee, said at the signing ceremony that as a partner of the Beijing 2008 Olympic Games, Adidas will provide sports equipment for all staff and technical officials of the Beijing 2008 Olympic Games and the Beijing 2008 Paralympic Games. Adidas has also become the sports apparel partner of the Chinese Olympic Committee. All Chinese sports delegations participating in the Turin 2006 Winter Olympics and the Beijing 2008 Olympic Games will wear Adidas sports apparel. Ms. Sandrine, President of Adidas Greater China, said: “Since founder Adi Dassler made the first pair of spikes for Olympic athletes in 1928, Adidas has always spared no effort to support the Olympics and help athletes create great results with continuously innovative products. At the Athens Olympics that ended last year, Adidas provided approximately 1.4 million pieces of equipment to organizing committee staff, volunteers and athletes from various countries. Adidas inspired and wished Chinese Olympic athletes to win more gold medals at the 2008 Olympic Games held in their home country. And will provide first-class advanced equipment for this purpose."

Nike (Nike)

is an American sporting goods manufacturer that mainly produces sports shoes, sportswear, and sporting goods. Its brand sales include NIKE, Air Jordan, NIKE GOLF, NIKE 360, Team Starter, etc., as well as its wholly-owned brands Bauer, Cole Haan, Converse, Umbro and Hurley International.

Nike provides jersey kits to many football clubs and national football teams around the world, including Arsenal, Juventus, Manchester United, Inter Milan, Brazil, Portugal, etc.

Nike's mailing address is in Beaverton, a suburb of Portland, Oregon, and its corporate headquarters is in Washington County. Nike's name comes from Nike, the goddess of victory in Greek mythology.

When Phil Knight founded Nike in 1964 with $500, he never dreamed that it would become the largest sports shoe brand in the world today.

In 1972, Knight and Bowerman finally invented a shoe and decided to make it themselves. They contracted production tasks to Asian factories with cheap labor and named the shoes Nike, after the Greek god of victory. At the same time, they also invented a unique logo Swoosh (meaning "swish"), which is extremely eye-catching and unique. This mark is found on every Nike product.

In short, Swoosh is the logo of NIKE

In 1962, Phil Knight wrote a thesis at Stanford University and estimated that cheap sports shoes made in Japan could compete with high-priced sports shoes made in Germany. compete. After earning his MBA, Knight traveled to Japan to meet with executives at manufacturer Onitsuka Tiger and try to convince them to let Knight-owned Blue Ribbon Sports become Tiger's West Coast agent.

In 1964, Knight sent a sample of Tiger footwear to Bill Bowerman, the legendary track coach at the University of Oregon. Knight participated in middle-distance running as an undergraduate. Bowerman suggested establishing a partnership with Knight, and Bowerman provided endorsement clout and sneaker design ideas. The two shook hands and each contributed $500 to start a new company.

In 1965, Jeff Johnson, Knight's former rival on the track and field, joined the company and became the company's first salesperson. He sells sneakers to college students from the back of his minivan.

In 1966, Johnson opened the company's first retail store in Santa Monica, California. Knight and Bowerman turned their handshake agreement into a formal contract.

In 1967, Knight and Bowerman opened Blue Ribbon Sports Company, registered as BRS, Inc.

In 1969, annual sales were close to US$300,000, and Knight resigned as a professor at Portland State University. Position, Fully Dedicated to BRS, Inc.

In 1970, Bowerman experimented with rubber spikes, pouring the liquid rubber mixture into his wife's waffle maker, and then created the 'waffle' sole.

In 1971, the relationship between BRS and Onitsuka Tiger turned sour, causing Knight to start creating a new brand of sports shoes. Knight hired Carolyn Davidson, a graphic design student at Portland State University, to design the new branding and place it on the side of the shoe. She was paid $35 and worked at Nike for several years until Nike needed the services of an advertising agency. Twelve years later, in 1983, Davidson received a gold ring with diamonds and Swoosh logos, a certificate, and an undisclosed amount of Nike stock at a lunch in recognition of her contribution to Nike in designing the Swoosh logo. .

In addition to a new logo in 1971, BRS also needed a new name for its new product. More than a dozen suggestions, including Knight's favorite 'Dimension Six', were rejected until Jeff Johnson thought of Nike. , the name of the Greek goddess of victory.

In 1972, the first Nike product, with Swoosh as its logo, was sent to Eugene, Oregon, for use by athletes participating in the U.S. Olympic Track and Field Trials.

In 1973, American record holder Steve Prefontaine became the first major track athlete to wear Nike running shoes, and many of his teammates switched to Nike shoes until his death on May 30, 1975

The Waffle Trainer was launched in 1974 and soon became the best-selling training shoe in the United States.

In 1977, Nike introduced the slogan 'There is no finish line' in its print advertisements, which was very popular and a poster version was launched in response to customer demand.

In 1978, tennis player "Bad Boy" McGenley signed a contract with Nike.

In 1979, Nike's air-cushioned Air technology was patented by inventor M. Frank Rudy and was first applied to Tailwind running shoes. Inflatable membranes were put into the soles of running shoes to provide cushioning protection. .

On December 2, 1980, Nike completed its initial public offering and issued 2,377,00 Class B common shares.

On December 31, 1981, BRS merged with Nike, and the company was named Nike.

In 1982, Dan Wieden and Dave Kennedy opened their own advertising agency and brought Nike to the new company on April 1. In October, Nike aired its first national television commercial during the live broadcast of the New York City Marathon.

In 1982, the Air Force 1 basketball shoe became Nike's first basketball shoe for the court to use air cushioning.

In 1984, Nike signed a contract with basketball player Michael Jordan. Air Jordan, the first generation basketball shoe launched for Michael Jordan, was originally banned by the NBA and attracted widespread public attention. The introduction of the Air Jordan basketball shoe series is one of Nike's key success factors. In the same year, Nike also signed Bakrie and John Stoughton.

In 1986, the total annual profit exceeded US$1 billion for the first time.

In 1987, Nike Air Max sneakers were launched for the first time, using larger air cushions and designed for the first time to be visible on the middle side of the sole. This became the first generation of Air Max brand technology, followed by many more generations of products. The first-generation Air Max TV commercial used the Beatles' song "Revolution", which was the first and only time that a Beatles song was used in a TV commercial.

In 1988, Nike launched the slogan 'Just Do It' for the first time.

In 1989 Nike launched a sneaker designed specifically for training (cross-training), and had a series of commemorative ads called 'Bo Knows', featuring two-sport athlete Bo Jackson Be the protagonist.

In 1990, the world's first Niketown store opened in downtown Portland and won multiple retail design and business awards. In the next 10 years, Nike opened 14 Niketown stores in the United States, the United Kingdom and Germany.

In 1990, Nike opened its world headquarters in Washington County, west of Portland, covering an area of ??74 acres (0.3 square kilometers).

In 1993 Nike introduced an innovative sustainability program, Reuse-A-Shoe, which collects athletic shoes, separates and grinds them up into Nike Grind. which is used in the making of athletic courts, tracks and fields.

In 1993, Bakri appeared in a controversial Nike TV commercial, claiming 'I am not a role model.'

In 1994, Nike signed a long-term contract with the Brazilian national football team. contract.

In 1995, Nike launched a television and print advertising program called 'If you let me play', pointing out the many benefits of encouraging young women to participate in sports.

In 1996, Nike signed a contract with golfer Woods, who used Nike Golf products. At that time, Woods had just turned from amateur to professional golfer.

Nike's advertising at the Atlanta Olympics in 1996 caused controversy. The slogan at the time, 'You Don't Win Silver — You Lose Gold.' (You didn't win the silver medal, you just lost the gold medal) attracted controversy. There was fierce criticism from many, including former Olympic silver and bronze medalists.

There was a time in 1998 when Nike changed the slogan "Just Do It" to "I Can" after public opinion polls

In 1998 Phil Knight formally committed Nike to strict standards for manufacturing facilities used by Nike, including: minimum age; air quality; mandatory education programs; expansion of microloan program; factory monitoring; and enhanced transparency of Nike's corporate social responsibility practices.

1999 Bill Bowerman, one of the founders of Nike, died on December 24 at the age of 88.

1999 Although initially criticized for raising concerns about the millennium, Nike's TV commercial 'Morning After' won the 2000 Emmy Award for Best Television Commercial. The content of the advertisement is that a young man went out for a run on January 1, 2000, and passed through scenes where people were worried about accidents and problems that would happen in 2000.

In 2000, Nike launched the Shox shock-absorbing and support system, which was first worn by Vince Carter and other members of the US national basketball team at the 2000 Sydney Olympics.

In 2001, Nike established the Casey Martin Award. The award is given annually to athletes who strive to improve despite adversity - whether the difficulties are physical, mental, social or cultural. The award is named after Casey Martin, a professional golfer who battled with the U.S. Supreme Court to use a golf cart due to a rare heart condition.

In 2002, Nike GO was launched, a grassroots initiative to increase physical activity among youths aged 9-15.

In 2002, Rap star Nelly released a chart topping song about Air Force Ones, a brand of Nike shoes.

In 2002, Nike won the Emmy Award for the second time for its TV commercial called "Move".

In 2003, Nike acquired Converse, a once-bankrupt sporting goods company, for US$5 million.

In 2003, for the first time since Nike was founded, international product sales surpassed domestic sales in the United States, witnessing Nike's continued development into a multinational company.

In 2003, Nike won the Advertiser of the Year award at the Cannes Advertising Festival, becoming the first company to win twice in the 50 years of the festival (the first time in 1994 Award-winning.

In 2003, college basketball star LeBron James signed with Nike, and he also became the NBA's Rookie of the Year.

In 2004, Phil Knight no longer served as president and CEO. CEO, but continues to serve as chairman. CEO was succeeded by William D. Perez on December 28.

In 2004, Nike founded Exeter Brands Group, a wholly owned subsidiary for athletic footwear and apparel brands for lower price points. Brands include Starter, Team Starter, Asphalt, Shaq and Dunkman.

Total profits for the year 2004 exceeded US$12.3 billion.

In 2004, Nike launched the "LIVESTRONG" campaign to promote bicycles. The Lance Armstrong Foundation sells yellow rubber bracelets for $1 in the hope of "inspiring and empowering cancer patients to survive". As of September 2005, more than 55 million bracelets have been sold.

In June 2004, Chinese animation producer Zhu Zhiqiang, who goes by the pseudonym Xiao Xiao, sued Nike for plagiarizing his cartoon "Stick Man" in business. Nike's representatives denied the accusation, claiming that the Stick Man image lacked originality. Public domain. Zhu Zhiqiang eventually won the lawsuit, and Nike was ordered to pay the cartoonist $36,000.

In 2005, Nike launched the Air Jordan XX, the 20th generation of the Air Jordan basketball shoe series. .

Nike also launched the Nike Free series, which not only protects the feet, but also provides the wearer with the advantages of barefoot training.

Nike's total profit for the year ended May 31, 2005 was US$13.7 billion, an increase of 12% from the previous fiscal year

On June 13, 2006, Nike's appeal , the Beijing Higher People's Court finally ruled that "Black Stick Villain" did not constitute infringement and rejected Zhu Zhiqiang's lawsuit.

In 2008, Nike acquired the famous British sporting goods manufacturer UMBRO

I prefer adidas, generally speaking

Adidas is definitely the best choice in football The best

Nike is definitely the best in basketball