How does Tik Tok work?

First of all, you should locate your account and make clear what kind of people your work is aimed at. For example, if you are handsome in sunshine or outstanding in appearance and have a unique personality, then such a person belongs to the best operation of Tik Tok, because Tik Tok's advertising slogan is to record a better life. Therefore, the works of such authors are aimed at young couples under the age of 24 in first-and second-tier cities.

Let the audience like your work and praise it through the attraction of face value and the display of talent.

Notice the top of the picture below.

As the saying goes, the face value is not enough, and talents come together. For example, I can draw, dance, be funny and tell all kinds of hilarious jokes. In short, you have a skill that ordinary people can't reach. Congratulations, running Tik Tok can get twice the result with half the effort.

With the growing spending power of the post-90s generation, they are more willing to accept new things. They are a generation that does not lack material things, so they pay more attention to spiritual satisfaction.

If you have neither face value nor talent, then Bian Xiao suggests that you share various life tips. The chances of such works becoming popular are often very high. For example, some time ago, how to repair the car dent with hot water and toilet and peel crayfish gracefully. Wait, this kind of work is also very interesting.

If it doesn't happen again, Bian Xiao will send you a sentence: "Focus on cultivating the next generation". Nowadays, Macey dolls' aunt-level powder absorption ability is often beyond your imagination.

Running Tik Tok well is a long-term process of persistence and accumulation of experience. Maybe a work that you shoot inadvertently is like throwing a boulder into a calm lake, which has aroused countless ripples!

Finally, I hope this article will be useful to you and teach you how to operate your own works!

First of all, you should locate your account and make clear what kind of people your work is aimed at. For example, if you are handsome in sunshine or outstanding in appearance and have a unique personality, then such a person belongs to the best operation of Tik Tok, because Tik Tok's advertising slogan is to record a better life. Therefore, the works of such authors are aimed at young couples under the age of 24 in first-and second-tier cities.

Let the audience like your work and praise it through the attraction of face value and the display of talent.

Notice the top of the picture below.

As the saying goes, the face value is not enough, and talents come together. For example, I can draw, dance, be funny and tell all kinds of hilarious jokes. In short, you have a skill that ordinary people can't reach. Congratulations, running Tik Tok can get twice the result with half the effort.

With the growing spending power of the post-90s generation, they are more willing to accept new things. They are a generation that does not lack material things, so they pay more attention to spiritual satisfaction.

If you have neither face value nor talent, then Bian Xiao suggests that you share various life tips. Tik Tok was born after singing for a long time. I didn't know how to sing before, but after singing for more than a year, I understood it myself. There was a little vibrato at first, but I couldn't use it. Once you sing Tik Tok, you should learn to control him. It takes a long time to practice, not a day or two. How to practice, practice with songs that can make you sing vibrato until you completely control and use them, such as a lyric. "What was your weather like that day?" The word "horse" can make you sing vibrato, so practice this sentence repeatedly. Tik Tok, which has spread all over the network from 18, has now extended a new e-commerce game, which means more traffic and business opportunities. As marketers, what can we do to get a piece of the action as soon as possible?

Indeed, Tik Tok is undoubtedly a low-threshold platform for both enterprises and individuals. But people who have played in Tik Tok recently will find that Tik Tok is becoming more and more difficult. Why? Because there are too many similar contents, covering almost all fields, it can be said that good ideas are hard to find, but shanzhai and imitation always seem easy. Maybe it took you three or four days to shoot an excellent content, and others completely imitated you in half a day, even more popular than you. There are often things that are original and unpopular, so how can we break the situation? Today, the president will analyze it with you.

The basic idea of Tik Tok action

1, staffing

The purpose of establishing personal design is to gather user groups in a personalized form and increase the stickiness of fans. In order to continue to be popular in Tik Tok, creating personal design is the most important step.

The specific operation process is that we can first analyze the needs of users to set account positioning and determine account setting and content mainline. After that, we will promote brand-new users by making high-quality video content, and finally continue to attract target users through the precipitation influence of high-quality content of brand accounts, and build Tik Tok's own fan traffic pool.

2. Pay attention to video copying

Tik Tok can play a copywriting role in three places: title, comment and subtitle. Headlines, comments, and subtitles are all designed to better serve the content, let users intuitively understand the author's ideas, and thus arouse their desire for interaction.

Title plays a key role in improving the completion and interaction rate of video playback. If the video title is not attractive enough, no one will open the video, and naturally there will be no user behavior. The subtitles of some videos are also very important, and it is usually necessary to add subtitles at key steps to help users understand the content.

3. Create communication hotspots

Tik Tok's user interaction is particularly high, and it is also very suitable for the spread and diffusion of marketing activities. This can be seen from the case that the National Museum of China and seven local museums jointly launched the "First Cultural Relics Exhibition" H5, which exploded a social platform.

Four inspirations from Tik Tok action

1, adjust personnel settings to improve identification.

There are many people playing Tik Tok. What we need to do is to improve the recognition of our account. Let me give you an example here.

There is an account in Tik Tok called Keye. A girl shares her daily life, and the account has been tepid in the early stage. Later, she released a video "2 1 day vest line training", which is to record the process of exercising vest line. Through this series of videos, the number of fans rose to 1 10,000. In fact, this is to create her own personal design. Later, he changed his name from Keye to Little Nezha.

2. The release time is stable

According to my observation, the release time of many big Vs is roughly three time points, namely 1 1:30 in the morning, 13:30 at noon and 17:30 in the afternoon. In the early stage, it is indeed possible to send more videos to check which traffic will be better, but at the beginning, it was suggested that 3-5 times a day was enough to check the time point.

3. Tools and subtitles

The so-called sharpening the knife does not mistake the woodcutter. If you want to play Tik Tok well, the necessary props are naturally indispensable, that is, shooting tools, editing software and so on.

Another point is subtitles, because in video playback, fans may not see the name or price of the product clearly, but they will definitely see the subtitles in the video, which is very eye-catching in itself and cannot be ignored, so we must grasp the use of subtitles.

Here, I also share several editing tools and operating tools. Videoleap of iOS is comparable to PR, and flash of Android can do simple editing+subtitles. There is also a word that can directly convert speech into text, similar to the emergence of AE subtitles. If you want to do better, then both AE and PR can be mastered.

4, timely strategic adjustment, transformation under the premise of the same general direction.

An account is life or death, on the one hand, it is content, on the other hand, it is also related to the platform. Generally, there is no obvious improvement in a month, and we will choose to give up and take a new number to hatch.

So when you find that the new video data sent after the explosion is average, you should adjust it according to the data feedback (comment area or other), or simply explore new directions or forms and give it new vitality. How do beginners start playing Tik Tok? How does Tik Tok work?

1. The newly registered account can't send works immediately, so you need to leave your number first.

Many people have different views on raising numbers. Some people think that raising the number is redundant and unnecessary, as long as the content is of good quality, it is nonsense.

I have no objection to this statement. This kind of account does exist on the video platform. 0 likes, 1 dynamic, 0 follows, 1 works. Others can also harvest tens of thousands or even hundreds of thousands of fans.

But I still suggest that you, a novice, keep the number and try to let the machine judge that we are a normal user account, not a marketing number.

In fact, there is no special skill in the steps of counting. You are just like brushing videos on your platform. Anyway, they are all operated by simulating real users. The only difference is that the content of the brush is related to your positioning.

2. Common video types of short videos

Appearance in real life (high difficulty coefficient)

Movie editing (simple)

Movie (empty shot) editing+dubbing+subtitles

Special effects video production

3. Short video size format

Horizontal screen: SLR shooting is generally a horizontal screen without post-processing. The middle of the screen is 1/3, and the ratio is 16:9.

Vertical screen: the ratio is 9: 16.

4. Number of videos released

I suggest you send two videos a day. After all, this kind of video is low in cost. If you find good material, you can finish it soon.

If you are shooting real works, you should spend more time shooting the video well. You would rather produce one good work a week than three low-quality works a day.

5. How to open the e-commerce window function?

Two conditions:

Send out 10 works.

(1) Open window only opens the function of personal homepage window.

② You need to unlock the video sharing commodity function separately.

③ To log in to the computer background, you need to unlock the video e-commerce function.

6. Can I swipe my account?

Don't brush, don't brush, don't brush!

Do you really think that no one likes the video at the beginning? You can ask relatives and friends for help, don't draw it, don't praise it.

7. How about carrying someone else's work?

Handling is really a good shortcut, but I suggest you really handle it, not directly, at least help others to handle it, and then edit it and add some of your own things, so that others can't report you.

As long as the second creation is in place, it can also be used as original material. We won't move unless someone writes to prevent you from taking it.

Originality is the safest and most practical direction. Vibrato Short Video is a short video sharing APP designed to help mass users express themselves and record a better life. The application of artificial intelligence technology has created a variety of gameplay for users, allowing users to easily and quickly produce high-quality short videos in their lives. Users can shoot short videos of 15 seconds through this software, which has been launched in major Android app stores and app stores. On 20 19 1. 18, CCTV held a press conference with short video, officially announcing that Tik Tok became the exclusive social media communication platform for CCTV Spring Festival Evening on 20 19. Regarding the operation of Tik Tok, I have summarized the following points: 1. The newly registered number is not recommended to publish the work immediately, and it needs to be raised first.

There is not much work, but it is good. I would rather spend a week polishing a work;

3. Carrying video is a shortcut, and it is best to be solid and original;

4.POI is the normal information of video, and it is the distribution entrance and potential drainage channel of Tik Tok;

5. How to improve the exposure of Tik Tok? Hot comment: Pay more attention to some large sizes in your own field and leave wonderful comments at the beginning of the other party's video push. Tubas fans are also your potential fans, constantly draining by constantly grabbing hot reviews; 6. Tik Tok's control of short video is best in 12-20 seconds, which can obtain better video completion rate;

7. Mutual promotion of mutual praise is useful, but it is not helpful to improve the recommended amount, because such operations have little official weight;

If you want to know more about the operation of Tik Tok, you can learn about Xiao Xia School. I learned everything from there.