Trial opening display stand poster-new store opening event planning plan sample

How to promote the most attractive new store opening

The most attractive publicity for the new store opening is as follows

1. Build momentum through decoration

In the store During the renovation, we started to do corresponding publicity to bring anticipation and curiosity to customers passing by, and to build momentum for the upcoming opening. You can make a relatively conspicuous large-scale inkjet painting, which can be used as a temporary advertisement. The content is to promote the brand image of the upcoming opening, and can reveal some content of store opening promotions, etc.

2. Use leaflets to build momentum

In order to gather popularity when a new store opens, it usually conducts some preferential activities, opening rewards, etc., and these activities need to be accompanied by some promotional leaflets to let everyone know about these information. On the one hand, the color of the flyer must match your product, and on the other hand, the season must also be considered. For example, red is generally used for hot pot, light blue for drinks, dark red or black for fast food, etc.

3. Use the atmosphere to create momentum

Generally speaking, to create an opening atmosphere, dynamic music is played, opening flower baskets are placed at the entrance of the store, colorful balloons decorate the facade, and posters and products are posted in the store. Pictures, activity display racks. Arrange free tasting tables and utensils outside or inside the store to tell customers in the most direct way that our new store is opening today.

4. Use activities to build momentum

Opening activities, whether it is discounts, overlord meals,

Moments

advertising or recharge coupons, All can be used, but the theme and expression of the activity content require preliminary research and market analysis, which must be based on increasing sales and increasing customer stickiness to ensure the later store operation effect. New store opening activity planning plan sample

New store opening activity planning plan sample 5 articles

Planning has long been an indispensable part of our lives. Of course, opening also requires a plan Plan, the following are 5 examples of new store opening activity planning plans that I compiled. Welcome everyone to learn from and refer to!

New store opening activity planning plan 1

1. Trial opening period

After decorating the store in accordance with company regulations and loading and placing products as required, a trial operation will be conducted to familiarize yourself with market conditions, customer needs, customer psychology, etc. Then depending on the specific situation, a date will be selected for opening and the opening ceremony will be held.

2. Introduction to the opening ceremony of Aiyouduo store

1. The opening ceremony of Aiyouduo store and the activity of "Aiyouduo-Creating a World with Love" will be held on the opening day Held on the same day.

2. The slogan of the event is "Aiyouduo - a world created with love"

3. The purpose of the event: to promote publicity through opening, so that the image of Aiyouduo company can be reflected in customers And quickly build the local brand influence of Aiyouduo.

4. Activity requirements: The company’s love culture and “love” demands should be fully prepared and implemented in the early stage, and follow-up measures should be taken in the later stage.

3. Preliminary preparation for the opening ceremony

1. Information publicity: posting posters, distributing promotional pages, and placing them in local media (optional if conditions permit);

2. Promotional items: roll-up equipment, banners, pop hanging, posting of stickers, love card, membership card and points card equipment;

3. Gift equipment: accessories, koala bears, etc. Equipped with some small gifts;

4. Items and equipment: exhibition boards, exhibition stands, inflatables, arches, audio equipment, salutes, firecrackers, invitations;

4. Arrangement of opening celebration activities

1. Preparation for the opening day: hang banners, place arches, inflatables, etc. and play music, post or prepare all promotional materials;

2. Announce the opening: salute , firecrackers, etc.

3. The opening promotion activities include the basic content of promotional posters:

"Love for children, come with more love" activity

a. Before the opening event Five customers will receive a 50% discount. In addition to small gifts and a bag of "diapers" or similar small items, they can also directly become VIP members of the store;

b. On the opening day, all customers will enjoy the maximum discount. Lowest discounts (discounts can be customized) and gifts;

c. Customers will have relatively low discounts (discounts can be customized) in the first three days of opening

d . Babies born within one week of opening can be named for free with their birth certificates and become "Aiyouduo Lucky Babies". They will enjoy the largest preferential policies of Aiyouduo in future consumption activities, and will receive small gifts on festivals such as the 100th Day and so on. And may become the "lucky baby star" of Aiyouduo headquarters;

5. Later follow-up measures (throughout the entire business activities)

a. Looking for and Aiyouduo At the same time, Fubaobao, which grows at the same time, will be tracked on a monthly basis

b. Look for the "Aixing Dolls" (old customers) who have paid close attention to Aiyouduo within one month of its opening for monthly tracking. Within a certain period of time, Give gifts and launch preferential policies, conduct selection activities or reward them with a family photo, and promote it in the store (you can also formulate your own measures, or jointly launch activities with the photography center vertically)

c. Set up a variety of awards and rewards Encourage Aiyouduo customers, establish close business relationships, and spread Aiyouduo's emotional business model and cultural connotation of happiness; such as: Love Award, Happy Family Award, Happy Mom Award, etc.

6. Summary

Each franchise store should pay attention to the opening celebration activities, use the momentum of "one-hit success" to influence and attract customer consumption groups, make the brand image deeply rooted in the hearts of the people, and let the children spend more time in the store. spread among consumers.

Each store manager can also carry out a series of activities independently according to the situation, moving customers with love and happiness as the center, and promoting business!

New store opening activity planning plan 2

1. Product display

According to the company’s requirements, display the products in zones (see the display topic for details)

2. Preparation for opening

1. Required items—opening banners (2 pieces), Arched doors, roll-up banners, firecrackers, posters, flyers, gifts, membership cards, discount cards, speakers, balloon people, etc.

2. Prepare sales tools—sales sheets, handbags, calculators, Change, customer file record book, etc.

3. Store image - clean, well-organized pop hanging, eye-catching signboards, full display

4. Personnel - sales staff are in place, and the image is capable , the decoration is clean and refreshing

3. Pre-opening publicity

1. Determine the opening time and carry out effective publicity three days before the opening

2. Poster publicity (Posted 3 days in advance)

3. Distribution of leaflets for publicity (distributed continuously 3 days in advance until the opening)

4. Qualified customers can promote in relevant media

4. Opening activities and promotions

1. Opening: fire cannons and music, colorful flags are flying, balloon people (or arched doors) are used to attract attention, music is used to attract auditory attention, and bright store clothing is used Color arouses consumer interest and carries out multi-sensory promotions!

2. Opening promotion activities to develop new customers and maintain them as old customers

3. The poster clearly states the promotion plan and Implementation

4. Follow-up visits

5. Specific promotional activities (i.e. poster content)

A world created with love - Aiyuduo maternal and infant products store !

A world created with love, care for children and maternal and infant products, the store is grandly opened!

New store opening event planning plan 3

1. Opening Purpose of the activity:

1. Establish the public image of the store and win the attention of local consumers.

2. Gather popularity through opening activities, show the image of Mima, and increase visibility.

3. Through opening activities, strengthen the local influence of Mima stores and promote sales.

4. Through unique forms of activities, attract public attention and improve communication effects.

2. Preliminary publicity methods and specific operations:

1. The design of the promotional page should be clear at a glance, and the theme of the activity should be obvious. The production should reflect the quality of the brand. Do not use flyers printed in red or yellow monochrome, as they are not classy.

2. Doorhead printing takes 1-7 days (or doorhead banner)

Release content:

1. Opening information: time, location, title, Call for appointment.

2. Promotional content.

3. Enterprise-related information, mainly cultural connotation.

4. Information on how to participate in the opening lottery and distribution of gifts.

3. Design of promotional content for the opening event:

First of all, a relatively ultra-low-priced product is needed to attract customers and detonate the market. This price needs to be particularly emphasized, and it can also be used as a Get free event with purchase, eye-catching (you can use the 20__ spring clothes with larger inventory and place them on 2-3 poles on the island shelf). At the same time, the promotional content should be designed to be relatively lively, such as gifts, prize transfers, draws, etc.

Activity theme: Mima Women’s Clothing Opening Star Show Ceremony

Sub-theme: Free try-on for all, professional photography and selection of Mima “stars”

1. Activity Call, text, and WeChat invitations three days before the start. DM single announcement (customers who enter the store with the DM single can receive an opening gift package, while supplies last)

2. Set up a model guidance stage at the fashion catwalk and main flow entrance (from the store's dressing room to the shopping mall patio) At the entrance of the stairway, the red carpet lays out the line)

3. 1) A bottle of brand-name 30L laundry detergent will be given for a purchase of 588 or more (and so on);

2) All goods in the venue 8.2% off.

Get a VIP card when you spend over 888 yuan,

Shopping lucky draw, cash surprise (be sure to control discounts, the lowest is 12% off the whole site)

If you spend over 600 yuan, you can get a lucky draw ;

If you spend more than 1,200 yuan, you can get two lucky draws;

If you spend more than 1,800 yuan, you can get three lucky draws;

And so on

Prepare materials:

45 ping pong balls: use a marker to write the amount on the ping pong balls: ^_^ 14 emoticons (you can also use check marks, mainly to say thank you for your patronage), 30 yuan 12. 8 pieces for 50 yuan, 4 pieces for 80 yuan, 4 pieces for 100 yuan, 2 pieces for 150 yuan, and 1 piece for 300 yuan (if you think the amount is high, you don’t have to put it in the lottery box, but it must be reflected in the promotion); lottery box : Wrap red paper around a 50__50 cardboard box, write a bold word "Award" on it with a marker, and make a round hole on one side to allow your arm to be inserted into the lottery;

Targeted prizes : Choose any one of hand cream and milk tea, for customers who get the "consolation prize", proving that we have no empty prizes;

4. Decorate the store in the form of a cocktail party

1. Carpet layout, lay red carpet and landmarks at the entrance of the store. Balloons and green plants were set up at the entrance of the store.

2. Existing VIP customers sent a group message three days in advance, and on the day of the event, Mima promotions and brand explanations were broadcast in the store.

3. Prepare red wine, fruit and other food, laminate stickers, and POP display racks in the store

4. Start promoting the flyer three days before the opening

5. The DM form is signed by the name or phone number of the person who issued it. Customers who enter the store with the DM can receive a grand opening gift package (a small bottle of mineral water, a 30 yuan voucher, and a moisturizing facial mask).

This event requires assistance from: planning department, display, merchandise, self-operation, and market. The planning department is responsible for the production and follow-up of POP promotional materials. The display manager is responsible for the display of merchandise and atmosphere layout for the opening day. The merchandise department communicates with the direct sales department on product distribution work. The market assists with opening day maintenance.

Start the momentum and publicity for the opening of the brand building image store one week in advance.

New store opening activity planning plan 4

1. Establish the activity theme of the new store opening promotion plan:

New store, new gift, new fashion

New store adds fashion, discounts plus discounts, gifts within gifts

Fashionable new store, good gifts

New store opening, exquisite fashion

2. New store opening promotion time:

Activity cycle: ten days from the opening date (the key is the first 5 days)

Choose Saturday or Sunday, preferably a holiday.

3. New store opening promotion target:

All broad groups

4. Activity content: (Shopping Links)

New store Opening Promotion Plan: Continuous Happy Plan:

One big deal, get free with every purchase (the purchase amount and free gifts are determined by each store, this is for reference only): Anyone who purchases during the event will receive "free" A pair of "pure cotton socks" worth 28 yuan;

Anyone who purchases more than 458 yuan during the event will receive a free exquisite ballpoint pen worth 48 yuan;

Everyone who purchases more than 458 yuan during the event will receive 668 yuan, you will get a set of three sets of exquisite notebooks worth 100 yuan; if you purchase more than 888 yuan during the event, you will get a genuine leather belt worth 138 yuan;

Double happiness, free shopping raffle: (each The prizes for the awards are customized by each specialty store. This is for reference only)

Customers who make purchases during the event can participate in the free lottery in the store. The prizes are as follows:

The special prize is: a famous brand home theater set, worth 8,000 yuan

The first prize is: a 256M brand MP3, worth 528 yuan;

The second prize Free: a tie, worth 88 yuan

The third prize will be given: a pair of exquisite beauty kits, worth 48 yuan

The commemorative prize will be given: a pair of pure cotton socks, worth 28 yuan

Triple happiness, receive a VIP card:

The first 100 customers who make a purchase will receive a VIP card. After registration, they will become a permanent member of Special Dragon and enjoy shopping. Featured special offers and other events.

Instructions:

①VIP card adopts a points system. Consumers holding VIP cards can enter the points program after swiping the card or registering. VIP consumption points can be converted when the points reach 1,000 yuan. Correspondingly, 1,000 points, 1,500 yuan is 1,500 points, and so on. The points can be redeemed for corresponding exquisite gifts, accessories or clothing in the special dragon store. The redemption items can be customized by each store. This case is for reference only.

② With the VIP card, you can also enjoy:

1. A copy of corporate newspapers or quarterly magazines given by the company on an ongoing basis;

2. Invitations to participate in company organizations Other related activities;

3. Participate in reciprocal activities with other industries;

4. Receive other surprise gifts from the company.

The fourth surprise: consumers who keep the coupon tickets in their hands will have the opportunity to participate in the lottery held at the general agent on December 30 at the end of the year.

Note: The fourth surprise is very man-made and can be hyped through newspapers and other media. It can not only increase the brand’s exposure rate, but also attract consumers’ continued attention.

Other new store opening promotion plan options: (refer to)

1. Bundled promotion: joint promotion with coffee shops, dry cleaners, cinemas, discos, KTV and other entertainment venues ① Both parties can enjoy a 20% discount with the sales receipt; ② Both parties *** share the customer resources and the brand promotion impact brought by the event; ③ *** jointly bear the publicity and planning expenses.

2. Use vouchers: If you buy 500 yuan (including 500 yuan), you can get a voucher of 100 yuan, and if you buy 1,000 yuan, you can get a voucher of 100 yuan. There is no cash exchange, and the expiration date can be set. .

3. Welfare coupons: Give coupons to various groups, units, agencies, etc. to strive for group purchases and expand consumer groups. Each shop owner can organize and implement the above plan according to his own situation and characteristics, and strive to be scientific, effective and reasonable, make a good promotion plan for the opening of a new store, and take the first step in opening a store and starting a business.

New store opening activity planning plan 5

1. Opening time

November 3, 20__

2. Service focus and Objects

1. Western food, Chinese food, coffee, tea, drinks, desserts;

2. High-end enjoyment, popular prices;

3. Birthday parties, Class reunions, business gatherings

4. Individual young people who pursue fashion, taste and quality;

3. Activities on the opening day

1. Hold a coffee tasting meeting. The boss will issue beautiful invitations to invite guests to be guests, and other customers who enter the store can taste the store's special drinks (coffee and drinks in the smallest disposable cups) for free.

2. All consumers who enter the store on the same day will receive a 15% discount (note: wine is not discounted).

3. If you spend 68 yuan in the store on the same day, you can get a 10 yuan voucher from the store.

4. When the customer spends 88 yuan or more, the customer will receive a complimentary meal (cake, dessert, pizza, etc., the customer chooses by themselves).

5. Create an atmosphere: colored balls, firecrackers, fireworks, paintballs, music, etc. to create an atmosphere.

6. For purchases exceeding 168 yuan, VIP cards and stored-value cards will be issued, and member information will be recorded and archived in detail.

4. Opening Publicity

1. Distribute promotional leaflets (containing vouchers: vouchers and discounts cannot be enjoyed at the same time) for a limited time.

2. Online promotion: Post promotions on Weibo, WeChat, and QQ groups, and propose preferential policies during the opening period.

3. Issue VIP cards and stored-value cards (it is best for the invited guests to be issued by the boss).

4. Make promotional banners, posters, X-display stands, etc.

5. Promotion policy

1. Make 10 yuan, 20 yuan, and 50 yuan vouchers.

2. Within the first week of opening, anyone who spends 128 yuan or more will receive a free in-store specialty coffee, drink or dessert.

3. For purchases over 168 yuan, you will receive a free membership card or stored-value card.

4. Within the first week of opening, if you spend more than 168 yuan, you will get a rose for couples, and a coffee cup for others who are not related (of course, it is best to have our logo printed on it).

6. Expense budget

Estimate the expenses (promotional materials, gifts, opening decoration, etc.) according to the store plan. What preparations should be made in the early stage of store opening

What preparations should be made in the early stage of store opening

What preparations should be made in the early stage of store opening? Novices themselves have little experience in operating stores, and they are not familiar with the operation model. I’m not very familiar with it. Whether it’s a chain store or a self-operated store, if you want to open a new store, you must make preliminary preparations. Let’s take a look at the preparations and related information needed in the early stage of opening a store.

What preparations should be made in the early stage of store opening 1

If a new store wants to be popular when it opens, the early publicity work must be done well, otherwise no one will know about your store. Why come here to consume? Therefore, in the early stage of opening, you can choose to go to surrounding communities or commercial districts for publicity, which can be done by distributing promotional leaflets.

When making a promotional leaflet, you must choose a reliable advertising company. Although it is a small single page, there is a lot of care in the production. Many small advertising companies are very professional. However, the design of the promotional single page is not reasonable, and the final publicity effect is not ideal, so when making the single page, you must let the advertising company design it well.

Since it is a new store opening, it must have an opening atmosphere. It is also very important to create a good atmosphere, such as the arch at the door, colorful flags at the door, posters and publicity placed in the store. Display racks, etc., are very common ways to create an opening atmosphere, especially posters and display racks.

These two things can tell everyone in the most straightforward way that our store is open, what our store does and its business scope, and some opening activities can also be presented to everyone. Be sure to choose a design that suits your store when it comes to posters and display racks.

It doesn’t just have to be done well. Different design effects will also have different marketing effects. It must make everyone feel dazzled.

The last and most important point is the operation of event personnel. The successful holding of a store opening event must have a reasonable allocation of labor, and arrange different divisions of labor for different personnel, so that it will not be a busy mess during the opening.

What preparations should be made in the early stage of store opening 2

1. Do a good job in business district research

Business district research requires two aspects of work:

The first is research on customer groups, and the second is research on competitors.

Retailing is like treating guests to dinner. If you want to attract customers to your home, you need to analyze your customer base, which is more important than studying your competitors.

To conduct research on the communities surrounding the store, you need to know the number of households, age composition of residents, consumption habits, etc.

Conducting surveys in the wet markets and catering industries closest to the stores is a better way to investigate residents’ income levels and consumption habits, and can lead to more objective conclusions.

The research on competitors covers a wide range of topics, including layout and display, product structure, price, employee status, etc., to find out the categories and single products that sell well, which is also important for mastering customer information. Very important.

2. Store image and hardware configuration

Store image cannot be ignored. Today's consumers not only value the high quality and low price of goods, but also the shopping environment and hardware configuration of the store.

Many entrepreneurial bosses always believe that the decoration of stores and facades is not part of the investment, so they often don’t pay much attention to the design of the company’s VI and CI systems.

This is an unwise move. Whether you design it yourself or hire a professional planner, the store should have an image design system to highlight the characteristics of the business service.

During the construction period, someone should supervise on site. In addition to supervising the quality of the project, it is easy to understand the complete situation of the entire store, so as to troubleshoot in the future and become familiar with the work processes of various hardware equipment.

3. Product arrival and establishment of management system

Commodities are the soul of store operations, so this link is crucial, including contacting suppliers, purchase prices, production standardization processes, Pricing, product features, cost calculations, display and furnishing methods, etc., all relevant management processes and work manuals should be clearly completed before looking for an object to rent.

Formulate a standard operating system basis. After the official operation, make appropriate fine-tuning and corrections quickly according to various actual management issues, so that the store operation can be on the right track in the shortest time.

4. Personnel recruitment and education and training

People are the foundation of an enterprise. We must recruit personnel when the store opening process is appropriate, and we must strictly follow the principle of "prefer to lack more, and strictly control". Be careful not to recruit in the late stages of opening a store or when the process is loose.

On the one hand, this may cause staff shortages due to the inability to recruit suitable people due to time constraints. On the other hand, it is not conducive to the training of store personnel and will lead to low quality levels.

Furthermore, many bosses in the early stages of entrepreneurship, due to lack of recruitment experience, employ a large number of family cronies and work independently, causing great management troubles and unnecessary losses in management costs in future operations.

Personnel training is the cornerstone of store operation. The training must be planned and organized so that personnel can fully and completely receive on-site guidance and classroom-based training on work processes, service quality, etc.

When many supermarkets opened, on-site operations were in chaos. They wanted to attract a large number of customers with store opening promotions, but they did not expect that the personnel training was not in place, resulting in low service quality, causing customer dissatisfaction and complaints. As a result, the wife lost her money. He lost his troops again.

5. Do a good job in community penetration and membership development

Community penetration before opening can lay a good foundation for the success of the opening event and subsequent sales.

But community penetration is not just about issuing membership cards. Employees should be encouraged to chat more with residents during community activities, exchange contact information, and understand residents’ expectations for supermarket stores. These are important for content planning of opening activities. and building momentum are very necessary.

6. Set the layout and movement lines

The shape and area of ??the store cannot be changed, but setting the best layout and movement lines according to local conditions is the key to new store openings. Top priority.

Based on the research results, we decide which categories are suitable to be placed in the deepest part of the store, and which products are displayed at the door to effectively attract customers. We strive to make the layout and circulation conducive to customers walking around the store and boost sales.

What preparations should be made in the early stage of store opening 3

1. Market analysis is roughly analyzed as market sales trends

Price distribution, brand distribution, hot-selling product dimensions, Competitor analysis and more. Let’s talk about product analysis. Why do we talk about product analysis? As mentioned above, only good products will bring clicks and conversions. Product analysis includes two parts: one is to analyze the products of your own store.

The other is to analyze some of the competitor's product information, refer to the other party's excellence, find product differentiation, and create a product that is better than the other party. First of all, we need to understand the competitors' product styles, product selling points, page style, traffic structure, sales, unit price, number of visitors, activity strategies, etc.

Second, there must be a supply of goods at low prices.

Ultra-low prices are your most advantageous means of attracting customers. It is also a prerequisite for you to obtain benefits. What I mean by low prices is not what we think of as low prices. It means that the prices of the products we offer can be found on eBay and Taobao, compared with which our prices are more attractive.

This requires us to find the source of goods at the lowest price. This is hard to find. When you negotiate for supply, don’t talk about how our website can bring you publicity benefits. Real regional agents don't care about any of this. He only cares about how much you can get from him.

3. Know the products in your store very well

This is often the problem most of our shop owners have. If we ourselves don’t understand our products, how can we introduce the performance of our products to customers? What do you do to convince customers to buy your stuff? Whatever we sell we need to be experts in the field. This requires everyone to know more about this field and learn more from seniors in this field. We have to wait until the customer mentions their desire to buy, then we can come up with several plans for the customer to choose from, and we also help the customer analyze and compare.

4. Good publicity is essential.

When we open a store online, we must make more friends online. Promote it well. At the very least, let people know what you are selling. The first thing he thinks of when he wants to buy something is you. What I mean by online promotion is not that I go to a forum and post something about what I sell. Instead, make friends and try to attract others' attention. Make good use of your signature file. Because when you attract attention, your signature file also becomes the highlight of others' attention.

5. How to maintain your old customers.

This is very simple. As I said before, we can set up a WeChat group to interact with them more and send out red envelopes from time to time. Just go into the store and add coupons, because only in this way if he needs it, he will Go directly to your store because there is mutual trust. At the same time, if his friends have needs, they will definitely introduce them, which will increase the conversion rate and click-through rate. At the same time, you also get profits, so maintaining old customers is also very important.