Advertising performance of three squirrels

Creativity, emotion, emotion and sociality. The advertising performance of the three squirrels is mainly reflected in the following aspects: creativity: the advertising of the three squirrels is very creative, and the image of the squirrels is combined with the brand name through anthropomorphic methods to create a unique brand image. In the advertisement, three squirrels play different roles, sometimes cute pets, sometimes hardworking waiters, and sometimes brave soldiers. These roles are closely connected with the brand name, which makes the brand image more distinct. Emotion: The advertisements of the three squirrels pay attention to emotional expression, and convey the positive emotional value of the brand through warm and happy pictures and language. In advertisements, cheerful music, bright colors and warm scenes often appear. These elements * * * create a pleasant atmosphere and make consumers have a positive emotional reaction in the process of watching advertisements. Story: The advertisement of three squirrels takes stories as the carrier, and attracts consumers' attention by telling interesting stories. In the advertisement, three squirrels took a series of adventures in pursuit of a better quality of life. These adventure stories are compact and interesting, which makes consumers more likely to generate sensation and emotional identity. Sociality: Three Squirrels' advertisements also pay attention to sociality, and through the combination with social media, expand brand awareness and influence. In advertisements, slogans such as "play with squirrels" and "share good times with squirrels" often appear. The combination of these slogans and interactive topics on social media makes it easier for consumers to participate in brand interaction and improve brand loyalty.