Mid-Autumn Festival planning activity plan

In order to ensure the successful conduct of the activity, we need to formulate an activity plan in advance. The content and form of the activity plan must be developed around the theme of the activity, and ultimately achieve the purpose or meaning of the activity. What issues need to be paid attention to when formulating an activity plan? Below is the Mid-Autumn Festival planning activity plan I compiled (selected 5 articles), for reference only, let’s take a look. Mid-Autumn Festival planning activity plan 1

The Mid-Autumn Festival is one of the three traditional Chinese festivals, National Day, and a long national holiday. This event is "Mid-Autumn Festival" and "National Day". The Mid-Autumn Festival focuses on the main theme of "Mid-Autumn Festival is more affectionate" and fully highlights the three major festival characteristics of the Mid-Autumn Festival: "reunion", "affection" and "gifts", and uses highly humane activities to impress consumers. The National Day chapter takes "Happy National Day Ode" as the main line and is divided into four series: "lucky", "affordable", "membership" and "fashionable". Through the National Day series of product promotion activities, we will strive to not only strive for product sales peaks, but also Win personalized product reputation and price reputation, so as to truly penetrate our holiday market.

Event time:

September 23, XX - October 8, XX

The National Day holiday will end on the 8th, and the Mid-Autumn Festival gifts will be given. The reunion dinner takes place before the 6th, so the time for this event is set at the above time.

Activity theme:

"Join the Mid-Autumn Festival and the National Day, and enjoy the wonderful Hualien together"

Activity content:

Mid-Autumn Festival: "Happy Mid-Autumn Festival, full of love"

(I originally wanted to hold a Happy Mid-Autumn Festival gift exhibition, but I always felt that there was no momentum.)

"Happiness in Hualian , the love is stronger”

1. XX Mid-Autumn Festival Food Festival - Mooncake Exhibition

In conjunction with the food festival, the "Famous Moon Celebrates the Mid-Autumn Festival - Famous Brand Mooncake Exhibition" was held, focusing on Launch new mooncakes with different characteristics and flavors from famous brand mooncake manufacturers.

2. XX Nutritious and Healthy Products Festival

The Mid-Autumn Festival has always been the peak sales season for health care products, especially after the large-scale promotion of "gifts and health" in health care product advertisements in recent years. , more and more consumers choose health care products as gifts during the Mid-Autumn Festival. On the other hand, since health care products have considerable profit margins, suppliers should be very strong in promotion, cooperation and cooperation. Big ones. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care product manufacturers and launching a Nourishing and Health Care Products Festival can effectively reduce promotion costs on the one hand, and on the other hand, it can also effectively stimulate the sales of health care products during the festival.

3. Exhibition of famous wines and specialties in XX

The Mid-Autumn Festival is always the peak season for wine sales. Coupled with the peak of National Day wedding banquets, the consumption potential of wine is quite large. Therefore, through the exhibition of famous wines and specialties, Specialty product exhibitions can further stimulate the growth of wine sales. (Smoking is not allowed in activities. We can use cigarettes, wine, health products, etc. to make gift baskets and sell them at a reduced price.)

4. "Hualian sends affection and Mid-Autumn Festival presents gifts." ”

Anyone who purchases mooncakes or tonics over 200 yuan in this supermarket will receive a beautiful gift. (Gifts are recommended to be red wine, lighters and other fashionable items)

National Day: "Ode to Happy National Day, Hualian Gifts Are Overwhelming"

1. "Ode to Joy and Luck"

The lucky wheel keeps spinning, giving away big gifts one after another!

Any customer who purchases more than 66 yuan in this supermarket will have the opportunity to spin the lucky wheel, twice for 132 yuan, and so on! You can get the corresponding prize pointed by the pointer.

2. "Ode to joy and benefits"

During the 7-day National Day holiday, a product with super shocking prices will be launched every day. Let customers feel the real benefits.

3. "Ode to Happy Membership"

Launch hundreds of membership products so that members can feel the substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to become our members. Make Hualian’s membership card one of the must-have items you carry with you.

4. "Ode to Happy Fashion"

Fashionable home textiles and gifts, happy coupons keep coming!

Anyone who spends RMB 100 or more on home textiles will get a RMB 20 home textile shopping coupon. If you spend 200 yuan in shopping, you can get two, and so on! (Suggestion: Home textiles can also be used to stimulate newlyweds to purchase complete sets in the form of packages for the National Day wedding climax.)

Activity cooperation:

Purchasing Department: Negotiate with suppliers about activities and gifts suitable.

Operations Office: Provision of venues and piles.

Planning Department: layout of venue, production and distribution of DM, supervision and execution of activities.

dm

The cost of making a large 4k page is about 6,000.

The specific content is based on the company’s overall arrangements. Mid-Autumn Festival Planning Activity Plan 2

1. Event Organizing Committee

1. Responsible: Board members, General Manager Office, Planning Department

2. Members: Heads of various departments

2. Activity time:

September 6th to September 30th

3. Mid-Autumn Festival planning plan - purpose of the activity:

Taking advantage of China's traditional festival "Mid-Autumn Festival" and the second long holiday "National Day" for Chinese people to create a second sales peak in the mall, and to target the cold market after the long holiday to slow down and reduce the sales decline trend .

4. Mid-Autumn Festival Planning Plan - Activity Theme:

Celebrate the Mid-Autumn Festival, welcome the National Day, and give big gifts!

5. Activity slogan:

Mid-Autumn Festival arrives, people and the moon are reunited

6. Mid-Autumn Festival activity plan - scene layout:

(1) Off-site layout:

Couplets on the gate: Thousands of families reunite to welcome the Mid-Autumn Festival, and the world celebrates the National Day. Horizontal couplets: Celebrate the festival;

Huge hangings on the exterior walls: Width: Height = 10*13M, promotion content;

Hang 8 red lanterns above the door.

(2) On-site layout:

1. Hang promotional signs at both ends of the elevators on the first, second, third and fourth floors.

2. Set up a large mooncake in the lobby on the first floor (negotiated by the purchasing department);

3. Set up an archway at the entrance of the first floor and display a mooncake behind the cashier. Street, hang tags at the top of Mooncake Street to enhance the atmosphere of Mooncake Street;

4. Hang corresponding palace lanterns on the main passages, elevator entrances, and mooncake piles on each floor; 300 palace lanterns.

5. Hang Mid-Autumn Festival and National Day flags (one each) in the main aisles of each floor; 1,000 hanging flags.

6. The stair guardrails are surrounded by golden velvet, and the layout of the elevator entrance is strengthened.

7. Hang a large (2.5 meters wide) lantern (made of KT board) in the center of the middle hall. Hang the square words "Happy Mid-Autumn Festival" below the large lantern, and add the words "Happy Mid-Autumn Festival" below. Other decorations.

7. Mid-Autumn Festival activity plan - publicity strategy

1. DM poster publicity (see the attached table for specific operation details);

2. TV media publicity :

A. Promotional content: mooncake launch, group buying, bulk buying of mooncakes and related activities;

B. Time: September 20 to 26;

C. Fee collection:

D. Promotional form: animated pictures plus text.

3. Large banners and display boards outside the venue;

4. Announcement and promotion inside the venue;

5. Small banners to promote the content in crowded places in the community. : "XX Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Bulk Shopping Hotline: *****"

8. Activity Strategy:

Activity 1. Retention after shopping over 20 Happy Moments

Event time: September 1st - September 30th

Event content: If you spend more than 20 yuan in this mall at one time, you can present your computer receipt at the mall entrance The beautiful new bride’s wedding photography consultation office participated in the lucky draw.

Award settings:

First prize: Photography package worth 288 yuan

Second prize: Photography package worth 198 yuan

Third Prize: Photography package worth RMB 98

For details, please consult the Beautiful Bride Wedding Photography Consultation Office.

The prizes for this event are sponsored by the beautiful bride wedding photography. Mid-Autumn Festival planning activity plan 3

1. Activity theme

Autumn Festival Burning

Beautiful flowers, full moon, and long life - gift exhibition and sale!

Starting from x, x, x, a variety of high-quality mooncakes, tobacco, wine, health care products and other great gifts will be held in the lobby on the first floor. Preferential prices and exquisite gifts will express your deep appreciation. Strong friendship!

2. Promotional Activities

Activity 1. Haidilao Moon Operation

Activity time: x month x day to x month x day

< p>Activity method: From x to x, on that day, if a single cashier receipt for general commodities exceeds xxx yuan or a single cashier receipt for special commodities exceeds xxxx yuan, you can go to the supermarket entrance on the first floor of the shopping mall with your shopping receipt Participate in games everywhere.

Lottery settings: Set up a transparent glass lottery box with xxx glass balls inside. With the back of one hand facing upward, the customer will be given a corresponding amount of shopping coupons for as many glass balls as they find at one time.

How to draw the prize: Customers can go to Haidilaoyue with their shopping list to pick up the glass ball. If the single checkout slip for general merchandise exceeds RMB 300 for the day's purchase, or the single checkout slip for special merchandise exceeds RMB xxxx, the customer can press The rule of touching the ball is to touch it once (each person can only touch it once), and the bonus is determined by the number of glass balls caught by the customer. Each ball is x yuan, and the number of balls caught will be given.

Lottery distribution: Each group is set up with

Estimated bonus: It is estimated that the sales will be Calculated based on the average xx yuan per person, the total is about x million yuan (actually about half, the cost is about x% of actual sales).

Requirements:

1. The quality control department shall make in-store broadcasts of promotional activities.

2. The General Office is responsible for the publicity and organization of the event, the preparation of ball-touching props, and the training of ball-touching staff.

3. The Security Department is responsible for maintaining order at the event site.

4. The business department is responsible for the preparation of shopping coupons.

5. Players who touch the ball are required to be serious and responsible and patiently explain to customers

Activity 2. Shopping lottery to send mooncakes

1. Anyone who is in x month of 20xx If you shop in this mall from x day to x month with a single cashier receipt of xxx yuan for general merchandise or xxxx yuan for special products, you can participate in the lottery once.

2. The lottery is limited to one draw with a valid shopping list.

3. The lottery method is to place xx table tennis balls in a lottery box, among which there are x prize balls (x first prizes, x second prizes, and x third prizes), and the empty balls are xx , one ball is drawn at a time, and the winning ball is determined by the ball drawn (only one ball can be drawn at a time, and any more drawn will be invalid).

4. If the winning ball is drawn, the prize will be redeemed on the spot.

The prizes are set as follows:

First prize: a mooncake shopping coupon worth xx yuan

Second prize: a mooncake shopping coupon worth x yuan

Third prize: a mooncake shopping voucher worth x yuan

5. The shopping voucher can only be used to purchase mooncakes in this mall within the specified time. If it is not considered as giving up automatically, it will not be cashed out. .

Expenses budget:

It is estimated that sales will be xx million yuan in three days, each transaction is xx yuan, and a maximum of xx people will draw the prize. Assume that the first, second, and third prize hit rates are x respectively. %, x%, x%, the corresponding bonuses are xx yuan, xx yuan, xx yuan, totaling x million yuan, accounting for x% of sales. Mid-Autumn Festival planning activity plan 4

1. Activity time:

20xx, x month x day

2. Activity purpose:

Shenglong Supermarket will meet you in this beautiful autumn, and celebrate the Mid-Autumn Festival and National Day with you on September 8th with "Flowers and full moon, reunion, Shenglong gifts and gifts". Feel the harvest and maturity of autumn.

3. Theme of the event:

Flowers, full moon, people reunited, gifts given

4. Store furnishings:

Specially designed in the store In the Mid-Autumn Festival gift area, the mooncake brands, health products and wine categories are displayed in an upright manner. A designated person is responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn gift area. It is required to be eye-catching in the store and attract customers.

5. Publicity methods:

The Mid-Autumn Festival is the golden period for sales. In order to quickly and effectively seize the market share, send text messages to customers and potential customers

6 , Activity content:

A heavy blessing

If you make a one-time purchase of 30 yuan, you can draw 1 "Mid-Autumn Gift Certificate", 2 pieces of 60 yuan, and a maximum of 5 single coupons;

A. When purchasing designated mooncake gift boxes, this coupon can be used to offset 3 yuan; (This coupon can only be used during the event)

Specified mooncake varieties include:

B. When purchasing health care products or wine (designated commodities), you can redeem 1 yuan, 2 yuan, and 3 yuan respectively. (This coupon can only be used during the event); the wine that has been purchased is the brand used.

l Mid-Autumn Festival Gift Coupon

This coupon can be used to offset 1 yuan for Class A health care products or wine

l Sheng

Class B health care products or This coupon can be used to redeem 2 yuan for wine

LC health products or alcohol can be redeemed for 3 yuan with this coupon

Double happiness

If the text in the lower right corner of your Mid-Autumn Festival gift certificate Congratulations to you for being able to spell the "Shenglong Reunion Award", "Shenglong Festive Award", "Reunion Award" and "Festival Award", you have won our third prize again. The winning conditions and award settings are as follows:

A. Reunion Award: a prize worth 2016 (gift certificates, cash) that combines the three words "reunion, yuan, and award"

B. Festive The prize for collecting the three characters of "Happiness, Celebration and Prize" will be awarded with a gift worth 100 yuan (gift certificate, cash)

C. The Shenglong Prize for collecting the three words of "Sheng, Long and Prize" will be worth A gift of 12 yuan (gift certificate, cash)

D. Happy Prize: Any one of the 7 words "Sheng, Long, Prize, Reunion, Yuan, Happy, Celebration"

Prize A mooncake gift bag worth 3 yuan (before September 28)

A Shenglong shopping coupon worth 1 yuan (after September 28)

Award default setting: A ***100 pieces; b***1,000 pieces; c***10,000 pieces;

7. Cost budget:

Banner: 10 meters*6 yuan/banner*26 Strips = 1,500 yuan

Mid-Autumn Festival gift certificates: 0.1 yuan/piece*100,000=10,000 yuan

Hanging flags: 2.5 yuan/piece*1,000=2,500 yuan< /p>

DM News: To be determined; Advertising expenses: newspapers, TV, to be determined

8. Note:

1. Mid-Autumn Festival gift certificates are custom-printed in other places. The planning department is responsible for design and contact printing;

2. The cashier is responsible for collecting the left couplet of the Mid-Autumn Festival gift certificate.

3. The Hanging Flag and DM News Planning Department is responsible for taking photos, designing and typesetting, and contacting the printing. Distribution centers and stores organize merchandise.

4. The chain store is responsible for the banners in each store.

5. Set up a special prize redemption counter at the entrance of the supermarket.

6. The Mid-Autumn Festival gift certificates in each store will be managed and registered by dedicated supermarket personnel, and will be collected and kept after get off work. Mid-Autumn Festival planning activity plan 5

"Every festive season, we miss our loved ones more than ever." The annual Mid-Autumn Festival is coming. The Mid-Autumn Festival is a traditional festival of the Chinese nation. The custom of respecting the elderly during the Mid-Autumn Festival has been in our country for a long time. Respecting the elderly during the Mid-Autumn Festival is, in a certain sense, a standard for children's filial behavior and a promotion of the social custom of respecting the elderly. "The osmanthus is fragrant and the golden chrysanthemums are blooming." On this special day, there is such a group of people. They are old and frail, lonely and helpless, and they long for care. They often live quietly as usual, unable to enjoy the joy of being reunited with their loved ones, and even feel more lost and sad than usual. So there we are, a group of caring volunteers. On the occasion of the Mid-Autumn Festival when thousands of families are reunited, let us bring loving gifts and sincere blessings to the nursing home to show love and warm people's hearts. Your true love A greeting and a smile can bring them great joy and happiness. On this day, the Ant Power Charity Team is the group of children who can heal loneliness.

1. Activity name:

Welcome the Mid-Autumn Festival, send blessings, and care for the sunset

2. Activity theme:

"Lao Wu The old are like other people, and the young are like other people." Care for the elderly and celebrate the Mid-Autumn Festival.

3. Background of the activity:

At present, our society is in the context of respecting the elderly and striving to build a harmonious society. In order to carry forward the virtue of respecting the elderly of the Chinese nation, we Ant Power Public Welfare The team will adhere to the concept of "Love the Mid-Autumn Festival and love the nursing home", enthusiastically participate in this event, and carry forward the traditional virtues of the Chinese nation

4. Purpose and significance of the event:

Purpose: The golden autumn in August brings fruitful results, and the annual Mid-Autumn Festival is coming! On this special day, Ant Power volunteers decided to go to XX Nursing Home to send smiles and blessings to them, so that the elderly can feel the warm atmosphere while enriching their spiritual and cultural life, conveying our gratitude in greetings, and keeping loneliness away. They, and we volunteers, can also enrich themselves in activities, enjoy happiness in dedication, fully enhance our sense of teamwork, and improve our overall quality.

Meaning: To make the lonely elderly people feel the care of the society for them, and at the same time enhance the sense of social responsibility, let everyone understand the society, pay attention to this large and special group, learn to care and be grateful, and promote the Chinese nation The traditional virtue of respecting and loving the elderly.

5. Sponsor:

Ant Power Charity Team

6. Co-organizer:

XX Group (XX Office), XX Zha mooncakes, Junyao (Shengfa Food Co., Ltd.), Pengpeng Paper.

7. Activity location:

XX Town Welfare Institute

8. Activity time:

Mid-Autumn Festival on August 15< /p>

9. Activity Process

(1) Contact the nursing home in advance to gain the trust of the person in charge and support and mutual cooperation in work, so that activities can be carried out regularly

< p> (2) Preparation: including gathering personnel, raising funds, and preparing materials.

(3) A large-scale charity sale will be held on the 13th day of the eighth lunar month (September 6th).

Location: During the day: at the new entrance of Shuinan New University

In the evening: at the entrance of Longquan Park (next to the celebrity club)

(4) Charity items: mooncakes, Grapefruit, milk, etc.

(5) All the proceeds from this charity sale will be used to fund the activities of entering nursing homes on August 15th

10. Activity stages

1. All volunteers said hello to the elderly and sent their sincere blessings.

2. Understand the personality characteristics, living habits and health conditions of each elderly person from the relevant staff of the nursing home.

3. Give small gifts of love and mooncakes to the elderly.

4. Help the elderly organize their housework and clean the house.

5. Talk to the elderly. Tell the elderly about life health care and health preservation in summer, and introduce some convenient and practical life tips and health knowledge.

6. Accompany the elderly in entertainment, such as playing poker, chess, etc.

7. The entire activity: 8.30 am to about 2 pm

11. Post-processing

Clean the nursing home and take photos with the elderly. Carefully record the activities and take photos to facilitate future training of volunteers.

12. Precautions for activities

1. Dress uniformly.

2. Obey the arrangements when activities are carried out

3. Pay attention to personal behavior and maintain the image of volunteers.

4. Reasonably allocate the work of each volunteer.

5. Volunteers serving in nursing homes are not allowed to leave their posts without permission.

6. Try to avoid targeting only one or a few elderly people, and take into account all the elderly.

7. The implementation of various activities is assigned to specific people, and the division of labor is clear. Each activity must have a project supervisor from the Assessment Department, who is responsible for the supervision and management of the activity and the statistics of volunteer service hours. Each event requires a recorder from the Publicity Department, who is responsible for filming and recording details of the event.