Model essay on supermarket investment proposal

Merchants can simply explain the relationship between people, which is a choice and a substitute. The following is a sample of supermarket investment proposal, please refer to it.

Model paper on supermarket investment proposal 1

First, the principle of attracting investment

Before inviting investment, the whole supermarket should be designed and planned in a unified way, and the complementary promotion between different varieties and between different styles and grades of the same variety should be fully considered.

The unified management of supermarkets includes five aspects: unified management and standardization, unified investment management, unified marketing, unified service supervision and unified management. Among them, "layout design management and unified investment management" are the basis and origin of the latter three unified work. The success or failure of this work not only determines the success of supermarket operators' early planning, but also determines the success of shopping center's later commercial operation management.

The first basic principle: first carry out layout design and investment promotion, and then carry out planning and design. Many supermarket operators did not entrust experts to design the layout and product layout. In the process of attracting investment, they found that large suppliers and partners who wanted to come in found that many planning designs did not meet their own requirements and made more temporary changes. Our company not only abides by the golden ratio of every commodity in the shopping center, but also constantly innovates. It not only considers the proportion of goods, but also pays attention to the design of business culture. The whole VI system is designed around the moving line of the store, which has a commercial atmosphere.

The second basic principle: to maintain the unified theme image and unified brand image of shopping centers, the unified conceptual design in advance is the foundation. Investment promotion should always pay attention to maintaining and managing the established business theme and brand image.

The third basic principle: the investment objectives of shopping centers should be different in function and form, and different products should complement each other. To put it simply, the difference in the same industry is the different grades and styles, and we can't blindly recruit similar products of the same grade.

The fourth basic principle: the choice principle of shopping center business model. Some core main retailers should be self-operated as far as possible, and then recruit suppliers and affiliated companies with strong operational strength; As far as possible, joint venture deduction is the main point in the store, supplemented by leasing, which can also enhance the overall control of the operators over the shopping center and improve their business performance.

The fifth basic principle: the principle of investment order. The principle of leasing area first, joint venture second, big brands and suppliers second, supplemented by retail investors; The principle of giving priority to attracting more popular projects, giving priority to retail shopping projects and supporting auxiliary projects.

The sixth basic principle: the principle of attracting investment in the core self-operated area is conducive to the overall layout of people entering the retail area of the store, and it is also convenient to turn around to other areas. Channels are like blood vessels, which facilitate people to turn around. Store layout should fully consider the relevance between goods. Fruits and vegetables in shopping centers, especially large shopping centers, are suitable for the end of the business axis.

The seventh basic principle: the principle of preferential investment by special merchants. "From point to area, characteristic management" is the management characteristic of shopping centers. Special merchants refer to business units with high cultural, artistic and technological content. Give them preferential policies and invite them into an atmosphere that can enhance the cultural atmosphere and enliven the shopping center. Of course, the business scope of special merchants should be consistent with the business theme and brand image of shopping centers.

Article 8 Basic principles: The principle of releasing water and raising fish shall be adopted for lease operation. Due to the long-term characteristics of shopping center operation, the basic rent+floating rent and quality service are adopted, and the floating rent is linked to sales, so that the whole shopping center will be truly prosperous. Only in this way can operators and merchants grow together. The principle of releasing water to raise fish can be understood as the principle of "becoming popular first, then doing business and sharing the growth space together".

Article 9 Basic Principles: The unified management of investment promotion should fully embody and emphasize the unified service for merchants. Unified services include unified merchant settlement, unified marketing services, unified information system support services, unified training services, unified store planning guidance services, unified administrative affairs management services and so on. This "unified service" should not only be reflected in the creativity and investment contract, but also in the later marketing management. What businesses crave most is profit.

Article 10 Basic principles: Shopping centers should have a sound information system, attach importance to knowledge management, and provide convenience for shopping center managers, contracted merchants and customers.

Establishing a unified information platform and meticulous management can not only provide customers with convenient services such as unified cashier and credit card consumption, but also provide rich and accurate customer information and market information for the majority of contracted merchants, and even provide more detailed business information, such as retail goods invoicing information. It can also provide shopping centers with commercial information such as layout density, goods collocation, staffing, site efficiency, merchant performance, etc. It is convenient for shopping centers to redistribute commercial space (scarce resources) after analysis.

Investment promotion is not a job completed before opening. In fact, the investment promotion of shopping centers is an endless cycle. Before opening, it was a large-scale investment promotion, and after opening, it was adjusted according to the sales situation. This requires the analysis and support of information system, and more needs knowledge-based auxiliary decision-making.

Second, the core of investment promotion planning-investment promotion plan

When making investment promotion plans and marketing publicity plans, we should make careful preparations to protect the interests of operators. It is necessary to determine the investment schedule, major investment locations, major investment backbones, investment promotion and planning, major investment activities and investment expenses, and get the support of the main leaders of operators. Before carrying out the actual investment promotion work, we should first determine the investment promotion objectives and then determine the specific conditions.

Conditions for inviting investment in the leased area:

The rent is charged according to the use area, and the specific scheme is omitted.

Investment conditions in the joint venture area:

You can use the method of basic rent+sales commission to link business performance with rental income, which is closely related to the unified business relationship between merchants and shopping centers.

Air conditioning charges are uniformly charged for air conditioning; Air-conditioning equipment such as compressors and pipes are provided by the merchants themselves, and the air-conditioning expenses are paid by themselves.

Supplier support and services reduce operating costs, such as distribution services.

Investment invitation time arrangement

Due to the heavy investment task of large shopping centers, the investment invitation time should be arranged in advance. Among them, large-scale merchants should do relevant work in advance, formally determine their intentions after the project design scheme comes out, modify and improve the scheme design according to the specific requirements of large-scale merchants, and then enter the construction state to avoid the losses caused by forcibly modifying the scheme.

Investment team building

Our company has professionals.

Determine the proportion of investment and total cost (omitted)

Investment promotion expense management:

Blind investment, huge cost and poor effect are the worries of operators.

Investment promotion expenses mainly include: personnel expenses, reception expenses, publicity expenses-advertising expenses and investment promotion activities.

An important measure to reduce investment cost and improve investment efficiency is to entrust a professional consulting company to attract investment.

Strategies for the use of investment promotion expenses;

1, the investment task index is decomposed into people, and the cost is decomposed into people.

2. Pay attention to the use of key investment promotion to avoid piecemeal.

3. Focus on ensuring the salary and reward management of outstanding investment talents.

4. Pay attention to customer marketing and relationship marketing, and pay attention to the expense arrangement.

There are not many soldiers, but they are good. Merchants don't need to sit in the office all day. The main performance of investment promotion is the results of investment promotion. Merchants need to maintain continuity, so they need good incentives.

Third, the establishment and optimization of the investment team.

The team knowledge structure of the investment promotion team needs to be carefully planned in advance, and it is best to have a vision of investment promotion in the northwest region and adopt the following personnel combination.

The best combination of investment promotion team: the combination of 3 investment promotion personnel.

A director of investment promotion, fully responsible for investment promotion.

Two investment managers, one is responsible for the investment promotion of the leased area and related households; One is responsible for attracting investment from suppliers.

Guarantee of investment quality: According to our summary of various investment cases, it is found that many entrepreneurs, as operation management teams, take good positions as bait and collect kickbacks from suppliers.

There should be better restraint measures for investment promotion personnel, mainly to control the quality of investment promotion. For the projects entrusted to the management team, it is even more necessary to stipulate the investment quality and acceptance criteria in the entrustment contract.

Fourth, investment promotion and publicity.

Three objectives of attracting investment for supermarket projects:

1, attracting the attention of big businesses.

2. Attract brand suppliers to enter the market.

3. Make publicity for the opening to attract consumers' attention.

When attracting large businesses to settle in for publicity, we should adopt various publicity methods: newspapers, professional magazines and online media. We suggest not only paying attention to the publicity of the project itself, but also highlighting the corporate brand. For example, you can invite business experts to write special publicity, upgrade the project grade, create a good brand image, and lay a good foundation for subsequent opening operations.

Television: attracting small and medium-sized retail investors

Newspapers and professional magazines: attracting investment for big businesses.

It is very important to attract investment and build momentum. Sun Tzu's Art of War says: The potential risk of defeating the enemy without fighting will be short-lived, and the momentum should rely on its own advantages and attach importance to the synergistic effect of propaganda.

In terms of attracting investment, we can't completely adopt the advertising model, and our company's resources in this area can just complement each other.

Verb (abbreviation of verb) investment promotion and negotiation strategy

Commercial management companies will lead the investment promotion work and make full use of existing social resources for investment promotion. Our company not only maintains a good relationship with big merchants, but also our business vision and consulting service level can be trusted by big merchants. In addition, our company has done business planning for dozens of supermarkets in northwest China, and is quite familiar with all aspects of investment promotion, which can win the biggest profits for operators.

Model essay on supermarket investment proposal II

I. Company Profile

Xinxiang Shengrun Real Estate Development Co., Ltd. was established in August of XX with a registered capital of 65.438 million yuan. It is an enterprise focusing on real estate development, entertainment industry and petroleum industry, and it owns Tianrunyuan Entertainment Co., Ltd.. Development projects include Huanggang Villa Area, chemical road camp housing, Shengrun City Impression (more than 30,000 ㎡), and recent new projects include Asia Pacific Plaza (more than 60,000 ㎡).

Second, a brief introduction to Shengrun Square

Xinxiang Shengrun Plaza is a one-stop shopping center integrating shopping, living, leisure and entertainment, which was approved by the first meeting of Xinxiang Planning Committee in XX, developed by Xinxiang Shengrun Real Estate Development Company and planned, prepared and invited by Wuhan Yada Commercial Planning Management Company. Surrounding high-end communities, government agencies, banks and securities are gathered, and the business atmosphere is extremely strong. Grasping the throat of the planning and development of southeast cities has great appreciation potential.

Three. Introduction of functions and equipment configuration

1, address of the square: the middle section of Renmin Road, the main road of Xinxiang City,

2. Plaza function: It is planned to be a commercial and residential complex.

3. Square conditions: The square construction area is10.6 million square meters, which is a key project in Xinxiang City and a landmark building of Renmin Road. A high-rise building (plot A 16, plot B 12) is built on the south side of the middle section of Renmin Road, with red line 10 meter on the north side and 6 meters on the east side. The building is a full-frame structure with a total length of 49,054 meters from east to west and a depth of 63.24 meters from north to south. The basement is a parking lot and equipment room, and the first to fourth floors are commercial, with a construction area of11937016m2. There is a five-to sixteen-story residential building at the north end of the comprehensive building, which is 49,054 meters long from east to west and deep from north to south 16 square meters. Block B is a five-to twelve-story residential building, located at the southern end of the comprehensive building, with a length of 4905 meters from east to west, a depth of 12064 meters from north to south and a height of 40.6 meters. The residential building area is 48,865,438+0.03 m2. The exterior decoration requires that the first to fourth floors should be dark camel tiles, and the above four floors should be ivory tiles with yellow and blue exterior drywall paint. Our company will rent the first floor, the first floor, the second floor, the third floor and the fourth floor facing the street (XX square meters per floor? 3000 square meters). The cargo weight of each floor is kg. It is planned to equip the shopping mall with 6 escalators and/kloc-0 sightseeing elevators. The designed parking space of the square is about 3,000 square meters.

Fourth, the investment prospect analysis

1. Square Location: Shengrun Square is located in the middle of Renmin Road, the main road, with spacious roads and convenient transportation. Adjacent to Guibei Square, the highest terrain in the urban area, there is a huge flow of people and logistics connecting the railway station and major shopping malls in the northwest, and people's parks and sports centers in the east are close at hand, so leisure, entertainment and economy are explosive. It is consistent with the development of urban planning to the southeast, and it is expected that it will replace it in a short time. There is no large shopping center here, but the surrounding supporting commercial outlets have begun to take shape, such as restaurants, photography, Shangdao coffee, Hualian supermarket, beauty salons, small pedestrian streets, snacks and so on. Along the commercial and residential building of Shengrun Plaza to the east, a large number of residential buildings are under construction, most of which are high-grade residential areas, which should have good development prospects.

2. Surrounding environment of the square: Shengrun Square is located in a bustling commercial, cultural and administrative area with an unusually strong commercial atmosphere. There are many administrative organs such as Finance Bureau, District Committee and District Government, and there are many high-end communities such as Huilong Garden, Yuan Jingui Garden, Lotus Garden, Fidelity Garden and Fidelity Hotel. The cultural atmosphere here is good, the consumption level of residents is high, and the taste of life is high. It is the most suitable community shopping center in Xinxiang. In addition, hospitals, schools, banks and securities companies echo each other from afar, with spacious roads and convenient travel, which can attract consumers from four districts and eight counties. It is an ideal place to do business at home, and it is also a golden place for businesses with strength and advanced management level to expand their commercial outlets and build supreme stores. The original site of Shengrun Square is called? Turtle back wonderland? It is a treasure trove of geomantic omen where merchants gather. It is expected that Shengrun Plaza will become a new commercial center that determines the economic development of the whole region in the near future.

3. Supporting conditions for decoration and management of Shengrun Plaza: Shengrun Plaza is designed by China Building Technology Group Co., Ltd. with A-level qualification certificate, with European style as the main body, creating personalized and colorful architectural style, reflecting the fast pace, simplicity and avant-garde of modern life. The shopping center of the building is composed of glass curtain wall and dark camel marble stone, which shows the solemnity and calmness of the building. The tower consists of horizontal windows and high-grade ivory exterior wall paint.

4. Both towers are composed of high-grade houses, and the shopping mall on the first floor to the fourth floor (facing Renmin Road) is the general exit of the shopping mall. In order to solve the interaction between popularity and people in the shopping mall, an imported vertical elevator and two escalators are specially set up, so that customers can really follow the elevator and buy sightseeing consumption when they get out of the elevator.

5. Property management and fire protection: Shengrun Plaza is equipped with a professional property management company to solve the worries of merchants in operation. Professional management companies make suggestions for shopping malls and always grasp business opportunities and business pulse. The hardware in the mall is equipped with infrared monitoring and automatic spraying system, and the self-rescue time of fire hydrants on each floor is 65,438+0 to 3 hours.

Verb (abbreviation of verb) cooperation intention and way:

Shengrun Plaza has a good geographical location and environment, but there is no comprehensive commercial center with large brands around it, which is an ideal place for businesses and groups from all walks of life to do business. Considering the consumer market of the community and the purchasing power of the group, the company has formulated the main points of external leasing:

1. As a large comprehensive shopping center, Plaza is looking for a well-known commercial group company with smooth logistics channels, reasonable and effective market layout and brand name.

2. Other business intentions can be interviewed.

Lease form of intransitive verbs:

In order to cooperate with the initial positioning and unified management of the square, the company plans to open shops on the basement and the first to fourth floors above ground, and make them as a whole.

Seven. Annex I Plan of Underground 1 Floor and Above-ground 1-4 Floor

Annex II Overview of Shengrun Square Area

Attachment 3 Location Map of Shengrun Plaza

Attachment 4 Rendering of Shengrun Plaza

We sincerely provide good business venues for merchants and professional companies with brand strength, expand their business outlets, display their talents, increase development opportunities and provide places for people with lofty ideals. In order to make interested merchants, organizations and companies * * * participate in the design and decoration of the business site, and ensure them to go to the site before the Mid-Autumn Festival in XX, so as to obtain better social and economic benefits, the company will invite investment from the society in the form of long-term lease, and the merchants who signed the preliminary intention agreement with the company in the early stage will be given priority under the same conditions after the completion of the square.

Xinxiang shengrun plaza investment promotion office

Model essay on supermarket investment proposal 3

Xxxx Supermarket is located in the commercial center, which is a large-scale comprehensive modern shopping center integrating shopping, leisure, food and entertainment. The supermarket has a total construction area of 7,000 square meters and a storefront area of 6,300 square meters. Supermarket adopts computer settlement and sales system, equipped with large central air conditioning, escalators, automatic fire sprinkler, electronic monitoring system and other modern facilities and equipment.

What is the foundation of the company? Customer first, improve service, cater to consumers' needs and lead the consumption fashion? Take responsibility for yourself and make every effort to build a first-class shopping place. Now we are inviting investment for the society, and the specific investment proposal is as follows:

I. Scope of investment:

1, food:

Leisure food, puffed food, milk powder, biscuits, tobacco and alcohol, beverages, cold drinks, dried fruits, grain and oil, condiments, canned food, cooked food, specialty snacks, cakes, staple food kitchens, bread, baking and preserved products.

2, fresh:

Seafood, aquatic products, raw meat, vegetables, fruits, bean products, pickles, dried vegetables, eggs.

3. Department stores:

Washing daily chemicals, office stationery, paper products, ceramic glass products, daily necessities, stainless steel products, wood and bamboo woven products, plastic products, luggage, sporting goods, toys, shoes, bedding, knitting, women's products, clothing, books, audio and video, small household appliances, bicycles.

2. Investment invitation time: 5,438 April 2006+30 May 2005.

Iii. Investment targets and conditions:

1, a manufacturer, company or individual with certain business ability and economic strength, unlimited geographical area, reliable credit and long-term cooperation;

2. Have good professional ethics and consciously abide by national laws and regulations and enterprise rules and regulations;

3, strong organizational concept, can consciously accept management and supervision;

4. Have thorough market analysis ability, advanced business philosophy and the ability to grasp market opportunities for the commodities they operate;

5. Be able to pay all expenses in time according to regulations.

Fourth, the mode of cooperation:

1. supplier: refers to the manufacturer, company or individual whose supplier provides goods and related support to the supermarket according to the terms of the agreement signed with the supermarket. There are two forms of this method: ① suppliers supply goods according to the purchase price, and supermarkets set commodity prices; (2) The supplier provides the suggested selling price of the goods, and the shopping center draws profits according to the approved proportion.

2. Joint venture: refers to the cooperative mode in which supermarkets provide venues for free, suppliers operate independently, pay their own fees and settle accounts on a monthly basis.

3. Lease:

Verb (abbreviation of verb) Investment invitation procedure:

1. Registration:

① Registration time: April 6, 2008, 438+05, location:

② Relevant materials to be submitted for registration:

A applicant's qualification certification materials: copies of business license, tax registration certificate and health permit; If the applicant is an agent, a copy of the manufacturer's power of attorney and other relevant materials shall be provided.

B. Product quality certification materials: product certificate, health inspection report, manufacturer's production license, manufacturer's health license, sales license of foreign goods at the place where they enter the store, trademark registration certificate, copy of barcode certificate and other related materials.

C. Before submitting the above information, it must be stamped with the red seal of the unit or signed by the person in charge of the registration subject, and the above information must be within the validity period of the certificate.

D. Commodity quotation: barcode, commodity name, unit, specification, supply price, suggested retail price, place of origin, shelf life, quotation time, etc.

E. provide necessary commodity samples (in kind).

2. Time for applicant qualification examination: April 5, 2006.

3. Notify the applicant of the negotiation time and place by telephone:

Notification time: May 2008 10.

4. Negotiate and determine the supplier or joint venture partner, and inform the other party in writing;

Time: May 12, May 18.

5. Both parties sign an agreement and pay related expenses (list of samples and commodity information).

Time: May 30th 18.

Investment Phone: Contact:

Model essay on supermarket investment proposal 4

First of all, the start-up time of investment promotion

If it is planned to open on 20xx 165438+ 10/day, according to the general commercial projects of the same scale, the investment should be invited at least 8 months in advance. Due to various reasons, there are only six months left before the opening date, so it is suggested to start attracting investment at the latest in early May.

The second is investors.

Shopping center 10000 square meters? Investment promotion is divided into two phases, the first phase is 55 million yuan? 200 bunks, smaller bunks (15-25m? ), thus increasing the difficulty and intensity of attracting investment. It is more appropriate to set the number of investors at four. The specific job assignment is as follows: Manager (): Responsible for overall management, making investment promotion plans and schedules, and arranging the daily work of investment promotion personnel. Merchants (2): The manager will arrange the specific investment promotion work.

Investment secretary 1

Third, invest in office space.

Because the whole investment promotion needs to cooperate with sales, it is suggested to set up an investment promotion consultation point in the sales department to combine investment promotion with sales.

Four. Principles and objectives of overall investment promotion of the project

Basic principles of 1

1 positioning principle

At present, the overall business atmosphere in Fuchuan is getting stronger and stronger, and the unified investment project positioning of the comprehensive building of farmers' market should follow the following principles:

1) Establish brand principles. The imported projects must be able to enhance the image of the whole shopping mall, enhance the popularity and enhance the investment confidence of owners and business households. Therefore, they should be projects that other stores in the business circle of farmers' market lack, or projects with more competitive advantages in Fuchuan in the future.

2) the principle of serving the public. The imported projects must take into account the shopping habits and consumption needs of enterprises and institutions in the county, residential areas, rural residents around the school and other groups, and can cultivate stable consumer groups with very clear pertinence.

3) The principle of "taking the big with the small". Large-scale well-known commercial organizations inside and outside the region can be introduced to bring prosperity to shopping malls.

4) The principle of wide coverage. The coverage of the project positioning can basically radiate to the periphery of the project15km.

2, the principle of investment innovation

1) the principle of cultivating customers and guiding entrepreneurship. According to the fact that Fuchuan's commerce and trade are relatively backward, the population is small, and the types of goods are few, and the successful experience of other counties is used for reference to formulate investment promotion plans; Focus on cultivating customers and guiding entrepreneurship.

2) The principle of using government preferential policies. Take advantage of the government's preferential policies for laid-off workers and students to start businesses, and support these people to start businesses from the aspects of information, rent and funds.

3) The principle of comprehensive utilization of social resources. Coordinate the use of government resources and promote investment promotion.

3. Pricing principle of lease price

1) The benchmark rental pricing should comprehensively weigh the investment costs of business operators and developers. At present, the return on investment of about 7-8% with reference to the market price is basically acceptable to owners and business operators. Therefore, the monthly base price of rent pricing should be: selling price? 8%? 12 months.

2) Differentiated rent pricing. Due to the different popularity, influence and scale of imported projects, the following two key points should be considered on the basis of considering benchmark pricing:

(1) If the imported projects are well-known, it can really enhance the overall image of the shopping mall and drive the flow of people. The rent standard should refer to the market situation and be slightly lower than the rent benchmark, but the lease period should be at least 3 years, and the annual rent price should increase by about 5%.

(2) If the imported items are only of general popularity or influence, and are of little help to the whole mall, they can be charged according to the rent.

Quasi-pricing is used as reference pricing.

③ Because the decoration of large-scale commercial projects is more complicated than that of ordinary shops, it often takes 1-3 months to decorate, so it is suggested to give the decoration period a preferential rent policy of 1-3 months.

(2) Investment objectives and tasks

1. Ensure that 80% of the total investment of the project is completed before120xx 10 on October 20th;

2.20 xx 1 65438+1October1day before the opening of the project, the overall investment invitation was completed by 90% to ensure the smooth opening of the project as scheduled.

3. In the process of attracting investment, ensure that the investment is conducted according to the established functions, so as to ensure the orderly commercial operation of the whole shopping mall.

4. In the investment promotion work, ensure that the return on investment of the owners in the first year reaches more than 8% to stabilize the investment confidence of the owners.

5. Ensure the unified image and stable operation of the whole shopping mall.

Verb (abbreviation for verb) current difficulties

(1) the time is short and the task is heavy.

Only the second half of this year (20xx May 10? 20xx 1 65438+1October1), the investment promotion personnel have not been implemented, and the investment promotion work starts from scratch, so it will take some time for the recruiters and personnel to run in; Therefore, it is very difficult and stressful to achieve 90% of the investment promotion plan and comprehensive goals.

② the market positioning is uncertain

The preliminary planning of the project is located in self-operated shopping malls, and at present it tends to combine sales with rental, investment promotion with self-operated shopping malls, but it has not been implemented yet; No specific market survey and feasibility analysis were done in the early stage, and the positioning of the shopping mall was lagging behind, so it was impossible to carry out specific work. Fuchuan lacks location advantages, and there are not many permanent residents and floating population. How to locate the numerous market industries, it is very difficult to randomly modify the investment proposal during the implementation process.

③ planning lag

For general commercial projects, if the future image and stability of the shopping mall are considered, the investment promotion work will be planned first, and the functional positioning assumption will be made during the design, and then the design, construction and investment promotion will be carried out according to the planning requirements. As far as Fuchuan comprehensive market shopping mall is concerned, the difficulties that may occur in the process of attracting investment or the inoperability of the work will affect the effect of attracting investment at any time, and affect the overall image and opening time of the shopping mall. If you start blindly, you will be in a dilemma.

Seven, the current problems to be solved

Several things that need to be solved urgently at present:

① Implementation personnel organization

Implement four people, combine sales with investment promotion, and coordinate market construction, decoration, shopping mall layout, investment promotion and other matters.