Examples of successful corporate innovation and reform

In January 2004, Jiaotong University Mingtai (Beijing) Information Technology Company was successfully listed on the Hong Kong GEM.

In the past seven years, in order to adapt to the needs of customers and the market, He Enpei and his company have continuously adjusted their business direction and company philosophy. The company name has also changed several times due to the intervention of capital. Some people criticize He Enpei and his company for always "changing their faces."

He Enpei believes that it is precisely due to constant self-denial and innovation that the company has achieved today's achievements.

“I wanted to be a pilot when I was in elementary school, a teacher in junior high school and high school, a scientist in my first year of college, and an entrepreneur after graduation.” He Enpei said frankly that his own ideals also follow. It continues to change with the passage of time.

In 2008, Jiaotong University Mingtai had three main shareholders. One was the entrepreneurial team headed by the company’s president He Enpei, which held about 30% of the shares; the second was Shanghai Jiao Tong University, which held 20% of the market shares; The third is Hong Kong Shida Group and Shida Group, which hold 40% of the shares and are the largest shareholders of Jiaotong University Mingtai.

Some people say that while constantly diluting their own shares in each financing of the company, they have always had absolute say in the company after financing. There are too few entrepreneurs like He Enpei who are good at dancing in the capital market. .

After bringing in 6 million yuan from Shida Group in June 1998, in April 2002, He Enpei introduced more than 10 million yuan from Shanghai Jiaotong University, and with excellent performance, he promoted Jiaotong University Mingtai to be listed on the Hong Kong GEM. Listed.

At the end of 1998, He Enpei also acquired Nanjing Moon Company, which was the leader in the Chinese translation software market at that time, and in August 2008, he acquired Hong Kong Bohan Chinese Language Company.

He Enpei said that when he raised 6 million yuan in industrial capital from Shida Group, “it had only been a little more than a year since I started my business. The company had just launched new products. The turnover was very small, there was no scale, and there was nothing clear. With limited management ideas and few resources to carry out leapfrog development, Shida Capital came in and solved all these problems.”

Talk about his experience of repeated successful financing, He Enpei said, investors. It mainly depends on the team, that is, on the people. The specific project is not too important.

In addition, around 1998, few people understood capital, and those who understood capital had the upper hand. "The level and scale of competition are now different from those in the past. In the past, you could start a business with a few hundred thousand yuan, but now it can easily cost several million yuan or tens of millions of yuan. The cost of starting a business or succeeding is also high."

1. Crossing the river by feeling the stones

The listing on January 9 has enabled Jiaotong University Mingtai to create several firsts in a row: the first general software listed company in China, Asia The first "information localization concept stock" and the first listed company on the Hong Kong stock market in 2004.

At the 2004 strategy conference of Jiaotong University Mingtai, He Enpei pointed out: "Information localization capability is one of the standards for a country's comprehensive competitive strength. We need to let the world better understand China and make China more competitive. To go global well, we must develop the information localization industry."

Although the company's transformation now seems to be very successful, what makes He Enpei still unable to let go is the failure of soyou.com. This project and past events that even old employees don’t want to talk about anymore, this dream that arose and then shattered in the first wave of Internet investment, make He Enpei feel pity to this day.

“The emergence of the Internet has indeed changed the entire world. I think all business models will also be reborn and repeated through the Internet. However, due to the one-sided pursuit of cash flow and unwillingness to continue investing in soyou.com, this project was abandoned. A great opportunity."

He Enpei reflected, "The soyou website we launched in 1999 was a directory service. Due to our immaturity, we gave up. If we could persist to this day, soyou would be a great opportunity. The results will be even better than Google's."

The investment in the entire soyou.com project reached 20 million yuan, and the financing came from Setia in Hong Kong. Today, this seems to be a large sum, but compared with projects that cost hundreds of millions of dollars when the Internet was a hit, soyou.com's investment was not large.

The failure of soyou.com is closely related to the Internet environment at that time. But in addition, He Enpei analyzed that there are two reasons. On the one hand, it is the immaturity of the management team itself; on the other hand, it is the immaturity of the management team itself; Just didn’t find the right investors.

But He Enpei still feels pity but does not regret it. He believes that leading an enterprise to move forward is like crossing a river by feeling for the stones. Sometimes mistakes are inevitable. The key is how to allow the enterprise to survive and develop better. "We believe that opportunities will always exist, as long as we continue to make progress."

2. Be a good mirror

After He Enpei graduated from Huazhong University of Science and Technology with a master's degree in 1995, he gave up going to The opportunity to study for a PhD in Japan came to a Taiwan-funded company in Zhuhai. Unexpectedly, he, who came from a technical background, would be assigned to management by his boss a month later.

In 1997, in order to develop better, He Enpei came to Zhongguancun in Beijing and served as deputy general manager of a software company. The company was a family business, and the boss believed he was always right, and he wanted to be involved in decision-making. The inability to resolve this conflict led to his departure.

It is precisely because of this experience that He Enpei deeply realized that business leaders must have the courage to admit mistakes and learn to be tolerant at the same time. “I don’t think my leadership ability is necessarily stronger than other leaders, but I am best at being a mirror for everyone in the team.

For example, if your tie is crooked and you don’t know it, you will face the mirror I will know when I do that. So I don’t need to be extremely smart. I just need to be a good mirror and a communicator.”

In 1999, in order to listen to the suggestions of the management team more widely. , He Enpei proposed that every manager must have three consultants, the first must be the boss of the industry, the second must be outside his own industry, and the third must have expertise in at least one aspect.

In the eyes of outsiders, He Enpei and his company can be said to have smooth sailing, step by step, but he said: "When you look at the sea from a distance, there is only one line in the sea; but when you walk to When you look close, you will find various waves.

When you are far away from us, you will see steps one by one, because you can only see the footprints; but when you look closer. , you will see the many setbacks and problems we have encountered, as well as the many difficulties that need to be overcome.”

As a corporate leader, He Enpei is determined to make Jiaotong University Mingtai the Lenovo and Dell of the translation industry. By 2008, sales will reach RMB 1 billion. ?

“My greatest sense of accomplishment is to lead others to success. I don’t hope to succeed by doing a specific thing, but I hope that I can help them build a platform and help them succeed.” He said .

Extended information:

He Enpei, President of Chuanshen Company, He Enpei received a master's degree in solid state electronics from Huazhong University of Science and Technology in 1995 and founded Mingtai Technology Development Co., Ltd. (Jiaotong University Mingtai Software Co., Ltd. Company) and serves as president, and currently serves as president of Chuanshen United (Beijing) Information Technology Co., Ltd.

Since 1997, he has led the company from a "little ant" with 4 employees to an "elephant" with assets of 100 million yuan. He has both business wisdom and scientific mind. The brand "Orient Express" in China's translation tool software market was created by He Enpei.

From "Beijing Mingtai" to "Shida Mingtai" and then to "Jiaotong University Mingtai", He Enpei has experienced several twists and turns, but blessings and misfortunes depend on each other, and billionaire He Enpei's road to success still has "specimen" meaning.

Jiaotong University Mingtai (Beijing) Information Technology Co., Ltd. (hereinafter referred to as Jiaotong University Mingtai) is a general software listed company, Asia's "information localization concept stock", and a company listed on the Hong Kong stock market in 2004.

In 1997, Jiaotong University Mingtai started a business with 4 employees and a basement of less than 9 square meters. Eight years later, Jiaotong University Mingtai has a huge asset of 100 million yuan and more than 150 employees. He Enpei created his software: translation software (Oriental Express), playback software (Oriental Movie Capital) and network software (Three Kings of the Orient, Oriental Rainbow).

In 2005, Chuanshen United Information Technology Co., Ltd. was founded.

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Reference: He Enpei_Baidu Encyclopedia