Double 11 shopping mall planning activity plan

In order to ensure that the activity goes smoothly, it is often necessary to formulate an activity plan in advance. An activity plan is a written plan that clarifies the time, location, purpose, expected results, budget, and activity methods of the activity. Do you know what kind of activity plan can actually help us? The following is my carefully compiled Double 11 shopping mall planning activity plan (selected 5 articles), I hope it will be helpful to everyone. Double 11 shopping mall planning activity plan 1

1. Activity background

On the eve of the Double 11 event, merchants can participate in gold coin hunting, Juhuasuan, and other activities to increase their brand exposure , increase brand awareness, thereby paving the way for sales in the Double Eleven event.

2. Event time and event products

Event time: November 7th to November 15th

Event method:

1. Gold coins: Select 10 products (supported by Gujia) and participate in the gold coin event

2. Juhuasuan: Select 3 products (supported by Gujia) and participate in the Juhuasuan event

Gujia products A, the original price is /p>

1. Give coupons for good reviews

2. Collect and get Double Eleven red envelopes

3. Follow and get good gifts

Event rules: (1) Consumption coupons can only be used to purchase original priced products; (2) Juhuasuan products do not participate in Double Eleven activities.

IV. Event Promotion

1. Through-train traffic diversion

2. Store activity announcement

3. Baby description announcement

4. Gang community publicity

5. Want Want signature event preview

6. Taoke Alliance

5. Activity follow-up

Art: Make statements such as refund processing time, order information modification, delivery express and time, etc., and place them on the homepage and product details page.

Customer service: X name before sales, X name after sales, X name for customer review (responsible for order review and printing) to ensure computer configuration; ensure company network; check promotional software settings. Quick phrases and automatic replies (prepare in advance, include promotions, use as little as possible)

Warehouse: Ensure accurate inventory and avoid out-of-stocks. Prepare the printer and related materials and packaging materials. Prepare an appropriate proportion of goods to be packed in advance and stacked separately during the event to ensure smooth communication between the customer service end, order makers, and warehouses to ensure the smooth resolution of situations such as modifying order information during the sales process.

6. Inventory preparation

(1) Determine the products to be launched during the Double Eleven event. All main products must account for 50-60% of the overall inventory. All products must be fully stocked within one week before 11.11. The inventory is completed, and the store inventory is completed according to the actual 90-95. If you need to give away gifts such as environmentally friendly bags, mouse pads, etc., you also need to stock up

(2) According to the expected sales scale, carry out Double 11 promotion activities Mainly responsible for the advance stocking of product inventory. Be sure to determine the emergency replenishment mechanism with the corresponding supply channels before the event, determine the supply capacity of the supply channels, and establish emergency communication contact methods to ensure that goods can be quickly replenished or removed from shelves in the event of insufficient inventory.

(3) Check the product barcode management system to ensure that all shipped goods have barcodes, so that when the goods are shipped out of the warehouse, the barcode can be scanned with a scanner to improve speed and efficiency.

(4) Be sure to do a full warehouse inventory or inventory of related major promotion products 2 to 3 days before the Double 11 event to clarify the inventory scale and enter the real inventory data into ops.

7. Personnel preparation

(1) If there is a possible surge in Double 11 orders and it is necessary to recruit temporary part-time employees, make a work arrangement plan for part-time employees in advance and make corresponding arrangements. Training work, do a good job in the packaging process, train relevant packaging and veneer work details in advance, and do a good job in employee training in advance

　(2) For all employees, especially those in order processing-related departments, Carry out comprehensive online store housekeeping system operation training and other training

(3) Formulate contingency plans for temporary scheduling, training and work of inter-department employees, as well as employee duty, vacation, etc. during the duration of the promotion event Related arrangements

(4) Calculate the number of personnel in each position according to the level of traffic

(5) Materials should be calculated according to the maximum possible traffic flow and number of packages

8. Material preparation

(1) Preparation of packaging materials, ensuring the inventory of various packaging bags and boxes involved in the goods sold in the big promotion activities, and preparing some specific packaging in advance After preliminary sorting, all you need to do is put in the goods. You can also pack the goods directly in advance, and then post the documents and ship the goods directly after the express delivery order is printed;

(2) Storage of express delivery orders and delivery orders, printer debugging, and printing supplies ( Ribbon, ink cartridge) preparation. In order to increase the speed of the ordering process, it is not recommended to use ordinary dot matrix printers to print delivery orders during the Double 11 promotion. Instead, it is recommended to use a laser printer or thermal label printer to print delivery orders. For merchants who need to print distribution summary sheets or separate order summary sheets for distribution, be sure to prepare high-speed inkjet or laser printers and their consumables.

(3) The requirements put forward by this Double Eleven event are more about the service requirements of merchants, especially the requirements for the delivery link. It requires that all stores in Beijing, Shanghai and Guangzhou be shipped within 2 days Customers in Shenzhen, Shenzhen and Hangzhou will receive priority for delivery. Therefore, it is recommended that there be obvious text markings or color markings on the packaging or face sheets. for quick sorting. Double 11 shopping mall planning activity plan 2

1. Activity background

"Double 11" refers to November 11 every year. Due to the special date, it is also called Singles' Day. . Large e-commerce websites generally use this day to carry out large-scale discount promotions to increase sales. Around November 11, 20xx, the largest commercial activity on China's Internet took place: On Taobao, many merchants launched 50% off promotions, 21 million people went crazy and more than 150 well-known brands participated.

Single-day turnover of 936 million!

2. Event time

Around November 11th

3. Event location

Ruichen Physical Examination Center Taobao Store

IV. Activity Theme

"Double Eleven" Easily grab 50% off, no discount on health

V. Activity Content

A. Product promotion

1. Get 20 off for a single order of 400 or more or get a special physical examination {three items of liver function, four items of serum protein, total cholesterol (TC), triglycerides ( TG), high-density lipoprotein cholesterol (HDL-C), low-density lipoprotein cholesterol (LDL-C), choose one}

2. Get an instant discount of 30 for a single purchase of 600 or a special physical examination

3. For a single transaction of 800 or more, you will receive an immediate discount of 40 or a special physical examination

4. For a single transaction of 1,000 or more, you will receive an immediate discount of 50 or a special physical examination

5. Add 25 yuan to the on-site package to receive a portion of South Coast Eel Calcium Bone Strengthening Powder worth 50 yuan for middle-aged and elderly people

B. Good reputation

The amount of the refund after 5-star praise is based on the package For example, if the amount is less than 300, 5 yuan will be returned, if 300-399, 10 yuan will be returned, if the amount is 400-499, 15 yuan will be returned, if the amount is 500-599, 20 yuan will be returned, if the amount is 600-699, 25 yuan will be returned, if the amount is 700-799, 30 yuan will be returned, and if the amount is 800-999, 30 yuan will be returned. 40 yuan will be returned for purchases above 1,000, 60 yuan will be returned for purchases above 2,000, and 100 yuan will be returned for purchases above 2,000!

6. Event Promotion

A. Internal Promotion

Event packages are online It is prominently marked on the home page of the store. Add 25 yuan to the full set meal and get a free serving of South Coast Eel Calcium Bone Strengthening Powder for middle-aged and elderly people worth 50 yuan. This page contains a detailed introduction to this event and a link to the package. The original price and discounted price must be marked in the package price, and this page should be placed on the homepage.

B. External promotion

All promotion personnel of xx Network Operations Department will allocate tasks and promote on major peripheral websites. The promotion time is the pre-Double Eleven promotion and Double Eleven Later promotion. Double 11 shopping mall planning activity plan 3

1. Activity background:

Double 11 refers to November 11 every year. Due to the special date, it is also called "Singles' Day" , originated on campus and spread through the Internet and other media, has now become a popular festival among young people. In order to allow the majority of young friends to enjoy the online shopping carnival and also have a value-for-money carnival party during this festival, Leshan Tong teamed up with Royal Diamond Mass Merchant KTV to launch the "Double Eleven World Singing Help Free" Activity.

2. Introduction to Huangzhuan KTV:

Huangzhuan KTV is located opposite Dongfangjiayuan on Baiyang West Road in the prosperous area of ??Leshan City. It covers an area of ??more than 3,000 square meters and integrates Dianyin culture and services. , visual art, dance art and other avant-garde concepts are integrated into one to present you the new trend of mass-selling KTV with three-dimensional future aircraft carriers. The new service concept lends you a high-quality consumer experience!

3. Address:

Royal Diamond KTV, No.×, Baiyang West Road, Shizhong District, Leshan City

4. Event time:

November 04, 20xx - November 11, 20xx

5. Activity rules:

1. Follow the WeChat public account "Leshan Tong" and enter "天下巴歌" Start registration.

2. Share the activity page obtained after registration to your circle of friends, and invite friends to click on the share to add 10 boost points to you

3. Register in the Leshan Tong Forum Earn 10 points of boost, and get 20 points for posting

4. The boost value and ranking can be checked in the Leshan Tong Double 11 column or the mobile activity page.

5. The assistance time ends at 12 noon on November 11, 20xx.

6. The top three who get the most boost points can enjoy free singing worth 198 yuan at Leshan Royal Diamond KTV on the same day (all drinks and snacks are included); birthdays on the same day can also get Royal Diamond KTV gives birthday cake blessings.

Friends, come and pay attention! ! Double Eleven shopping mall planning activity plan 4

With the rise of promotional activities, the annual Double Eleven in recent years has become the most anticipated festival for major merchants and consumers. On this day, our supermarkets also Promotions are ready.

1. Event theme

Low price storm, everyone is snapping up (Dear, did you buy it?)

2. Event time

November 9, 20xx - November 11, 20xx

3. Activity content

Activity 1: 50% off the entire venue for the ultimate carnival (November 11, 20xx)

Starting from 10:00 on November 11, 20xx, the entire site will be sold at 50% off, and a low-price storm is sweeping the city!

(Note: The whole audience must participate in the activity to achieve a cluster effect.)

Activity 2: Shopping with gifts and luck (November 9th - November 11th, 20xx)

During the event period, all customers who shop at xxxx with a single purchase amount of 11 yuan or more can participate in the lucky draw.

(Note: The lottery is an instant scratch card, and the gifts are presented in kind.)

Activity 3: One person’s holiday is twice as sweet (November 20xx 11th)

For purchases over xxx yuan, get 2 lollipops for free (2 yuan/piece, 200 copies)

For purchases over xxx yuan, get 2 boxes of chocolates for free (25 yuan/ Box, 40 copies)

(Limited sweets, while supplies last.)

4. Estimated event cost

1. Estimated cost of lottery scratch card x Yuan, the prize costs x yuan, totaling x yuan.

2. Posters and advertising costs x yuan.

The overall cost of this event is estimated to be x yuan.

(Note: The activity cost of > 1. For advertising, use newspapers to place 2 issues 3-5 days in advance.

2. Combine large-scale facade advertising with supermarket shopping carts to make it eye-catching and attract customers.

3. Use supermarket broadcasts and off-site promotions to increase publicity.

4. Use floor stickers, hanging flags and publicity signs, plus festive music to create a good event atmosphere. Double 11 shopping mall planning activity plan 5

With the help of singles’ holiday consumption, and singles are catching up with the peak sales season before the Spring Festival, they have launched a series of activities to allow consumers to buy more and get more benefits, as long as they shop A feeling of surprise, thereby achieving the purpose of improving sales performance during the peak season.

Activity theme:

There are many surprises for singles, congratulations on the New Year with big gifts

Surprise one, 1+1 shopping, affordable and affordable

Activity During this period, if customers and their relatives and friends (at least two people, up to three people) shop together on the same day during the event, they can enjoy the group purchase discount with the shopping receipts of more than two people. The discount method is that everyone can enjoy "10 free coupons for purchases over 100" "Cash" special discount (the shopping receipts of two people can be added together to enjoy the group purchase treatment). It can encourage customers to attract relatives and friends to the mall for shopping.

Surprise 3. Happy shopping, seven-day Hong Kong tour

1. During the event, customers who spend more than 50 yuan at a time can receive free lottery tickets at the checkout counter to participate in the lottery.

2. When receiving lottery tickets, you will receive one ticket for every 50. The amount exceeding 50 will be calculated as a multiple of 50 (the portion less than the multiple will not be calculated, for example: 100-149 can receive two tickets). By analogy, a maximum of 5 tickets can be collected.

3. The lottery method is an open lottery, and the prize is set as: seven-day tour to Hong Kong (only the fees normally charged by the travel company will be borne, and other expenses will be borne by you).

4. This event will be announced after the event, and the travel time will be arranged separately.

5. Finally, a lucky customer will be generated.

Consumers in the above two activities can participate at the same time.

Surprise 3. Good things, sold at cheap prices, given to you at special prices every day!

Carry out special sales of products for different groups of people, at different times, and with different characteristics, so that the small ones lead the big ones. On Saturdays and Sundays, student clothing is on sale, and on Mondays to Fridays, men's clothing, women's clothing, senior clothing, underwear and baby clothing are on sale on a rotating basis.

You are not allowed to participate in activities 1 to 3 by participating in this event.

The layout inside and outside the venue:

The layout inside and outside the venue should be carefully arranged to set off the festive, lively, traditional and folk festival atmosphere, and fully highlight the strong festive atmosphere of Singles and the Spring Festival. .

A classical gatehouse is erected outside the venue, and red couplets are made. A giant inkjet painting should be made above the gate, with red and yellow characters "Congratulations on the New Year" in the center, and images of golden boys and girls congratulating the New Year on the left and right sides. , a large word "福" is made in the center of the door.

Two large diamond-shaped square boxes were made at the venue, with black words "Congratulations on the New Year" on them, and tassels on the bottom of the square boxes. Purchase two large cartoon dogs and hang them on the performance stage on the second floor. We also need to print hanging flags. The colors and words of the hanging flags should be consistent with those inside and outside the venue to achieve a unified image from top to bottom, from inside to outside, and the entire mall will be formed. A peaceful and prosperous scene.