Li Ning sneakers classic advertising slogan, Li Ning sneakers classic advertising slogan

Li Ning's classic advertisement for sports shoes

Li Ning's advertisement 1: the hope of a new generation in China. This is Li Ning's first advertising slogan. Li Ning was originally positioned to become a fashionable sports brand and become an indispensable part of people's lives. Li Ning brand should be friendly, attractive and fashionable. However, this slogan seems to have nothing to do with fashion. As a well-known local brand, Li Ning's slogan is conservative, but it is also timely.

Li Ning's slogan 2: Keep the wonderful for yourself. This slogan is suspected of following Nike's "just do it". Some people think that Li Ning followed Nike at the beginning, no matter from the logo or the slogan. From this point of view, I think Li Ning is not trying to follow, but Li Ning has not established its own brand positioning differentiation, and "keeping the wonderful for itself" emphasizes individualism, which is in line with the psychology of the target market.

Li Ning's slogan 3: I exercise and I exist

Li Ning's slogan 4: Enjoy the beauty of sports. From here on, Li Ning began to determine the positioning of sports brands. In 1998, Li Ning took the lead in building the first design and development center for sportswear and shoes in China in Foshan, Guangdong. In 1999, Li Ning cooperated with sap to introduce afs clothing and footwear solutions, becoming the first sporting goods enterprise in China to implement erp. In 24, Li Ning Company was successfully listed on the main board of China Lianjiao, becoming the first sporting goods enterprise to be listed overseas. In 25, Li Ning Company became an official partner of nba. In 26, Li Ning Company became the official market partner of atp China. But these two slogans can't be said to be wonderful, and it's impossible to tell whether Li Ning is going high-end or low-end. In fact, Li Ning is still sandwiched between international high-end and local low-end so far.

Li Ning's advertising slogan 5: Excellence comes from its true colors. Perhaps because of the embarrassment between high-end and low-end, Li Ning began to want to build a high-end sports brand. This slogan correctly conveyed the message of "My product is excellent", but did not explain why consumers bought Li Ning. Unlike "just do it" and "Drips are fragrant", "Diamonds last forever, and one lasts forever." These slogans are concise, novel and unique, and full of interest.

Li Ning's slogan 6: Anything is possible! (anything is possible)。 This is the most widely spread advertisement of Li Ning, which is accompanied by the rapid growth of Li Ning. "Anything is possible" is the aspiration of athletes, young people and China people! I think it was at this time that Li Ning really found herself and found a real call from the hearts of consumers. However, it is a pity that Li Ning has not kept up with the pace of product innovation, so that the target consumers and actual buyers are seriously misplaced, the brand is aging, lacking in personality and mediocre, and is regarded as a fashion layman by consumers. The attitude of product designers in Li Ning Company is quite simple. They think that good equipment is for serious sportsmen, and they don't need too many fancy decorations and excessive embellishments. While focusing on the professional sports route, how can Li Ning's brand be integrated with the fashionable life without making consumers feel abrupt? How can the local sports brand in China, which has been suppressed by western sports symbols for a long time, express its brand connotation and eastern cultural tension? How to make a professional sports brand more fashionable and close to the hearts of young consumers?

Li Ning's slogan 7: make the change. After market research and numerous discussions, Li Ning decided to challenge Mr. philip kotler's advice-"It will be extremely difficult to change it after establishing a positioning." On June 3th, 21, Li Ning Company held a press conference in Beijing Yizhuang production base, announcing that its old logo of Li Ning ln, which had been used for many years, was officially replaced by the new logo of "Li Ning Cross Action". At the same time, the new advertisement "make the change" launched by Li Ning Company quickly occupied TV, subway, internet and other media with overwhelming trend, and the lightning font of "Li Ning after 9" impacted consumers' eyes.

Li Ning's sports shoes advertising copy

It's not that I like to be original-A bing

I just don't agree with the same-Lin Dan

Don't always compare me with others-Lola

I only care about competing with myself inch by inch-Isinbayeva

The road you arranged for me always makes me. -baron Davis

make the change happen

Li Ning's advertising words

1: Excellence comes from its true colors!

two: I don't like unconventional DDD, bing

three: I can't find the new world DDD along the old map. Brown Davis

four: the road you arranged for me always makes me lose my way. Little Tang

five: I exist outdoors!

six: I only care about competing with myself inch by inch. DDD Isinbayeva

seven: the expectation of China's new generation!

Eight: Don't always compare me with others. DDDlola

Nine: Keep the wonderful things for yourself!

ten: outdoor beauty is enjoyed by the whole world!

Eleven: I just don't agree with DDD Lindane.

Twelve: Anything is possible! anything is possible