Fuqingyin West 4th Main Street store offers “zero-cost” cosmetic changes

Recently, stores in four main blocks of Yinxi Street in Fuqing City, including Fubai Road, Yongle Road, Qingtao Street, and the Yangpu section of Qingrong Avenue, are recruiting for collective facelifts. This is the second batch of store renovation projects implemented in Yinxi Street.

Many store signs in many blocks of Yinxi Street are badly damaged, posing great safety risks and affecting the appearance of the city. The staff of Yinxi Street said that after conducting a comprehensive physical examination of the store recruitment situation in their jurisdiction, they will do a good job in publicity and explanation of the merchants as soon as possible. At the same time, we fully consider the people’s experience and needs for urban space and street landscape, and rationally plan the design plan of "one case for one road, one street for one scene", and get everyone's support.

This round of renovation involves 240 merchants, replacing an area of ??2,600 square meters, and costing 2.3 million yuan. For such a large-scale store renovation project, Yinxi Street and the merchants along the street did not pay a penny. How did this happen? It turned out that Yinxi Street assessed the situation and, in accordance with the work plan of renovating the streets in batches and section by section, extended an "olive branch" to the majority of enterprises and allowed them to advertise on their store signs.

The staff of Yinxi Street said that with the help of the government, Heineken Ice Beer and Budweiser beer companies took the initiative to come to negotiate, and the two parties hit it off: Yinxi Street selected areas and sections to be responsible for the store renovation. In-home publicity and coordination work during the process; the advertiser is responsible for the construction and bears all costs, and only needs to agree to put the company logo or promotional slogans every 10 meters on the store's signboard.

In addition, during the store renovation process, street and community staff always act as waiters and supervisors, and the store name, font, model, color, and style are customized according to the merchant's preferences. . In the end, the store renovation project in four main streets was completed in just one month.