Diy Baking Business Plan Model essay 2020

As a cake shop, you must plan ahead, so that you can do your own shop well. The following is "diy Cake Shop Business Plan Model 2020" compiled by me for your reference only. Welcome to read it.

Diy Cake Shop Business Plan Model 2020 (1) I. Overview of Cake Shop

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop, and in the future, it will gradually develop into cake chain stores such as Anderson and Chaoyangfang.

We need venture capital. 50 thousand yuan.

Second, the business objectives

Because in the geographical location of the commercial street, there are relatively rich customers, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Third, the market analysis

1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.

Fourth, business plan.

1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "

4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

Diy Cake Shop Business Plan Model 2020 (II) I. Project Introduction

Background: At present, with the rapid economic development and the improvement of living standards in China, people have a strong interest in delicious bread. Bakeries have blossomed all over the country, and many chain brands have appeared in the bakery field. Although the competition is fierce, ordinary bakeries still have many weaknesses and defects, which gives us the opportunity to occupy the market.

Prospect: Although there are many bakeries around the world, compared with developed countries, we still have a long way to go, and there is still room for long-term sustained growth in the baking market. Moreover, the customer base of bread is almost suitable for all ages, which is deeply loved by everyone and has a huge market.

Second, the main products

Bread, egg tart, frozen product (mousse), moon cake, cake, birthday cake.

Third, the service plan

1, safety, safety is the most relevant topic in the food field, so we will definitely use the safest and healthier ingredients.

2. Convenient. We should improve our services and processes according to customers' needs, and strive to make as many customers feel convenient as possible.

3, respect, respect for customers, no matter who, let customers feel our attention to them and enhance trust.

4. Innovation. Today, people's tastes and requirements are getting higher and higher. Failure to innovate means being eliminated by the market, so we jointly develop new products and tastes with scientific research institutions to meet customer requirements.

Fourthly, competitiveness analysis.

(a) There is a shortage of bakeries in the market at present

1. Except for some big-name bakeries, most other small bakeries are not clean and hygienic. Many breads are placed directly in the open air, and the walls and floors in the store are not very clean, which is easy for customers to resent.

2. The safety of ingredients is difficult to guarantee. Most bakeries do not have their own raw material bases and reliable suppliers, so the safety of raw materials is difficult to guarantee.

3. The products are single in variety and monotonous in taste.

4. Insufficient advertising and low customer awareness.

5. Lack of DIY products and low customer participation make it difficult to adapt to the hot DIY market.

6. Lack of special products.

(2) Our advantages

1, warm and atmospheric storefront decoration, bright and clean windows, making customers feel natural and warm, and the walls are all wallpaper and DIY stickers, which are clean and interesting. Whether it is decoration or service, customers can feel at home.

2. We intend to cooperate with people for more important raw materials to ensure the safety and channel supply of ingredients.

3. Cooperate with scientific research institutions and many units to develop different single products with various tastes to meet the needs of different customers and launch their own unique flagship products.

4. Cooperate with various local organizations and units to carry out DIY activities, so that customers can do it themselves and participate in the process of making bread and snacks, which not only publicizes themselves, but also makes customers feel happy and improves brand awareness.

(3) DIY

Couples: * * * share happiness and the sweetness of production.

Family: Cultivate children's practical ability, enjoy making, and promote emotional communication among family members.

Housewives: kill the pleasure of free time, learn making skills, make cakes by themselves, have high requirements on the appearance and taste of desserts, and are curious about DIY special services.

Others: make cakes by hand as a token of your heart.

Verb (abbreviation of verb) market strategy

1. Price strategy: calculate the product cost and make reasonable pricing.

2. Product strategy: according to the needs of different consumers, develop low-fat bread, nutritious bread, low-sugar bread and other products to meet the needs of different tastes and groups of consumers.

3. Packaging strategy: give priority to fresh style and give buyers a good buying experience.

4. Promotion strategy: Carry out promotional activities such as festivals and celebrations to improve the visibility and reputation of the store.

5. Takeaway strategy: free delivery within 3 kilometers, and cooperation with units or organizations to develop franchise stores.

6. Membership strategy: open the membership card system, and members will get discounts. Giving members a little discount will make customers feel sweet, increase the purchase rate and increase brand awareness.

Six, the characteristics of our shop

DIY brings a novel way of entertainment and leisure to families, provides a warm and romantic environment for couples, and improves the taste of life.

DIY service process:

Customers need to make an appointment in advance and go to the DIY area of the store within the agreed date, and be guided by the clerk. Customers choose the shape and size of the cake embryo according to their own needs, and then do it themselves, choose raw materials such as cream or fruit, give full play to their imagination, make a cake according to their own needs, and then package it in the store to take away. This not only satisfies the customer's gift-giving form, but also expresses his mind, killing two birds with one stone.

Seven, investment and income analysis

Capital requirements:

1. Store rent: 30,000 yuan/year (30 square meters) near xx Central Primary School.

2. Decoration: 1 0,000 yuan.

3. Equipment: 20,000.

4. License: around 2000.

5. Salary: 1 store manager, with an annual salary of 30,000 yuan; 3 Shop assistants * * * 60,000 per year, totaling 90,000/year.

Decoration and equipment are one-time investments, so they are not included in the annual cost. It is roughly estimated that the annual fixed cost is about 6.5438+0.2 million.

Income analysis:

The average daily sales volume is about 500, the monthly sales volume is 30,000, and the annual sales volume is 654.38+0.8 million.

(The above data are historical data, with slight deviation due to factors such as time and geographical environment. )

Eight. Risks and preventive measures

Risk:

1, competitors have been operating for many years and have certain fixed consumer groups.

2. Cake and other products are high in calories, which conflicts with women's aesthetic concept of losing weight.

Although the development of economy makes people have a greater demand for bread, other foods are also developing and there are more popular choices.

4. The new store has just opened, and its brand awareness is not high.

Preventive measures:

1. In view of the problems of competitors, I believe our store will win the favor of consumers with reasonable prices and better services, and with the support of our activities, it will win more customers' patronage.

2. For female beauty lovers, we have developed low-fat bread and other products; For healthy customers, we have developed nutritious bread; For the elderly, we have developed low-sugar bread. For different customer groups, we have developed and launched many single products to meet the needs of different consumers as much as possible.

Although people have more and more choices to buy food, the importance of bread remains undiminished. We have developed functional foods such as breakfast bread and afternoon tea, so that our bread and dessert can enter people's daily life as much as possible and become an indispensable part of people.

4. Preparations for the opening of new stores, such as DIY cake contest; DIY chocolate puzzle; New store opening promotions, etc. I believe that our brand influence will increase with the increase of activities.

Diy Cake Shop Business Plan Model 2020 (3) I. Market Analysis

Fresh food is the favorite of modern people. Opening a cookie shop has the advantages of low investment, simple operation and small area, which is very suitable for small-scale operators. As long as your cakes and desserts are fresh, unique in taste and can win the trust of everyone, it is easy to attract consumers from all walks of life. So how much investment does it take to open a cake shop, and what should I pay attention to?

In the process of cake consumption, customers will have a "preconceived" mentality. If you think the products of this cake shop are good after the first purchase, you will identify this one. Therefore, for the newly opened cake shop, it is necessary to retain customers. Pay special attention to it. Now people are pursuing health and don't like high-calorie food very much. Therefore, the concept of creating a healthy cake will increase its appeal to customers. We can mark the ingredients, production date and health benefits on each cake or bread.

Second, the equipment investment

The simulation scheme takes a small shop of about 10 square meter as an example. It takes about 95,000 to start assets.

1, the rent is 5000 yuan.

2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes).

3. The investment in shelving and selling Taiwan is about10.5 million yuan.

4. Employees (2 employees) need 500 yuan for uniform clothing.

5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes).

Third, the first purchase.

1, flour, cream and other raw materials, about 6000 yuan.

2, in the process of equipment purchase, we should pay special attention to the quality, because the use time is long. The method of making cakes can be taught by buying CDs, which can save a lot of costs. At present, there are 17 discs in the "full set of teaching discs for cake making" on the market, which contain 70 200 yuan/set of project technology.

IV. Estimation of Economic Benefits

1, monthly sales (average): 2 1000 yuan According to the evaluation of relevant professionals, the monthly sales of such a small cake shop can reach 2 1000 yuan after it is put on the right track.

2. Monthly expenditure: 14033 yuan. Rent: the best location is in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about 5,000 yuan.

3. The cost of goods is about 30%, and the salary is about 5000 yuan. 10 square meter shop needs 1 cake master and 1 waiter, with a salary of 2000 yuan.

4. Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated for 5 years, RMB 1.333 per month.

5. Monthly profit: 6967 yuan. According to this estimate, the investment can be recovered in about one year.

Diy Cake Shop Business Plan Model 2020 (4) I. Project Background

With the continuous improvement of people's living standards and the accelerated pace of life, citizens tend to buy mature food on the street. Bread is not only convenient, but also compatible with the combination of Chinese and western eating habits in bakeries, so it is more popular with the public. Whether you come to the supermarket, stroll to the pedestrian street, or the street, community, farmer's market, you can feel the irresistible baking fragrance floating in the wind.

Bakery is welcomed by many citizens because of its convenience, quickness and freshness. In recent years, they have mushroomed in large, medium and small cities and become a beautiful landscape of the city. While the number of bakeries is increasing, the quality of some bakeries cannot be guaranteed. The first purpose of the bakery is to ensure good quality and freshness, and to ensure that the bread is fresh and tastes as good as possible.

Second, the feasibility analysis

1, disadvantage

There are several bakeries in the surrounding areas, residential areas, downtown areas and other busy areas, and they are branded and chained, and they are very competitive.

Is in its infancy, the bread making technology is not exquisite enough, and the funding problem cannot be widely publicized.

Manager's marketing management ability (I am a student, and may be lacking in this respect)

2. Advantages

I am a student, and I can greatly meet the requirements of the majority of students in terms of student preferences?

Can have a relatively stable customer base in a certain period of time.

Use your spare time to personally understand the types of bread cakes that customers like, the passenger flow, the one-time purchasing power of customers, and the main customer categories (female/student, age group).

Third, sales time, promotion methods, services, etc.

Time: The bakery is open from 6 am to afternoon12; Generally, there are 1-2 shop assistants and 1 chefs, which are divided into morning and evening shifts. The baker needs to make two batches of bread in the morning and afternoon to ensure the freshness of the bread.

Promotion means: when a new store opens, it can attract a group of customers at a lower price (about 20% off the original price).

For customers who exceed a certain amount at one time, they can get a permanent 15% discount (membership system) and can be bundled together for sale.

Service: Try our best to put the guests first, meet the requirements of the guests as much as possible, listen to the opinions of the guests and improve the service methods.

Fourth, the purpose and objectives of the store.

We provide consumers with fresh and delicious bread, and color, aroma and taste are crucial factors for customers to choose a bakery. We put "freshly baked" and "delicious" in the first and second place, and the taste directly determines the number of future customers.

Hygiene is also an important consideration when consumers shop. To attract repeat customers, taste is very important, and hygiene is the premise. Good hygiene makes guests feel comfortable and improves the positive evaluation of the store.

My goal is to earn back my capital, have a good reputation and a stable source of customers, among which repeat customers account for a certain proportion.

Verb (abbreviation of verb) Business environment and customer analysis

1, store address

The location of the bakery is very important. With a good location, the bakery is half the battle.

Unlike some shops, not all downtown areas are suitable for opening bakeries. Customers in urban areas go there more to buy clothes and other commodities, and rarely choose to go there for dinner. Sometimes when they are tired, they will find a place to drink some water and have a rest. Consumers will choose the nearest place to buy, so it is generally believed that the ideal bread house should be opened in the entrance and exit of large residential areas, near the vegetable market, next to bus stops and other places, and it is a group with certain spending power.

According to the custom, people usually choose a nearby bakery to eat, and rarely go to a bakery in a distant place, so the ideal bakery should be opened at the entrance and exit of a large residential area, near a vegetable market, next to a bus stop, etc. In short, it is in a place with a strong sense of life.

2, customer consumption behavior analysis:

Eating habits of target consumers: target consumers are groups with certain spending power, mainly women, students and children; Her (his) habit is to use West Point as breakfast or snack, snack, birthday cake, etc.

At present, popular products: egg tarts, pineapple bags, art cakes, iced moon cakes, etc.

Consumption characteristics:

Color, fragrance and taste are the most important factors for customers to choose a bakery. Whether it is "freshly baked" or "delicious" is the first and second place, while price and packaging are not very important.

When consumers buy, taste and hygiene are also important considerations. Hygiene is the premise, and taste is very important to attract repeat customers.

Pay attention to convenience and speed; When there is little difference in taste and hygiene, consumers will choose the nearest place to buy; Therefore, the ideal bakery should be opened at the entrance and exit of large residential areas, near the vegetable market, next to the bus station and so on. In short, it should be in a place with a strong breath of life;

Advocating famous brands; More than 60% people choose well-known chain bakeries when buying bread and cakes, while the market share of bread counters, supermarkets and warehouse shopping malls in department stores is not large, so it is difficult to occupy more than 30% of the market as a whole;

Pay attention to hygiene; The sanitary conditions of shops and salespersons are generally dissatisfied with consumers at present;

Curious and affordable; A variety of colors and special prices will always be a magic weapon to attract consumers.

Factors affecting purchase: freshness (shelf life), taste, location, brand, hygiene, promotion, price and other important factors in descending order.

Capital budget of intransitive verbs

Generally, regardless of the rent, a storefront of 30~50 square meters needs about 50,000 yuan.

Including:

Equipment investment, such as oven, wake-up box, refrigerator, large and small mixers, operation desk, etc. , about 654.38 million yuan (mainly used equipment). Tools and tools, such as baking pans, various molds and knives, need about 2000 yuan. Shelves and display cabinets are about 5,000 yuan; Surplus raw materials, working capital for business license, etc. It is about 654.38 million yuan. Working capital (at least accounting for 30% of the total investment), store rent (8% ~ 17% of the estimated monthly turnover), store type (depending on the nature of operation), lease period (generally 3 years ~ 10 years), decoration+dynamic space design (depending on budget, product category and store style).

equipment

1, oven, proofing box, refrigerator, blender, console, cashier, various molds, knives, raw materials.

2. Employees: 1-2 Sales staff (I can work part-time) need about 3,000 yuan (divided into morning and evening shifts).

A pastry chef needs about 3000 yuan.

Seven, matters needing attention

First, the bakery is an industry with high customer loyalty. Therefore, you should guarantee the quality of your products from the beginning.

Second, the state's supervision of the food industry is getting tighter and tighter. It is reported that the bakery is equipped with QS system, and if your shop can't meet the requirements of QS in area, it will be forced to close. But I personally estimate that this will not be achieved in the short term (temporarily).

Third, taste and hygiene are also important considerations when consumers buy. Hygiene is the premise, and taste is very important to attract repeat customers.

Four, the factors that affect the purchase: freshness (shelf life), taste, location, brand, hygiene, promotion, price and other important factors in descending order.

5. Assess daily output: How many products can you produce in a day and how many products can you make?