Are advertising slogans protected by copyright?

Legal analysis: Protected by copyright, advertising slogans are a written expression of product and service information using literary and artistic means to pursue a high degree of novelty. Advertising slogans are the result of intellectual creation, have the characteristics of originality and reproducibility, and conform to the general characteristics of "works" protected by copyright law.

Legal basis: "Copyright Law of the People's Republic of China" Article 3 The works referred to in this law include literature, art and natural sciences, social sciences, engineering technology, etc. created in the following forms Works: (1) Written works; (2) Oral works; (3) Music, drama, folk art, dance, acrobatic works; (4) Fine arts and architectural works; (5) Photographic works; (6) Film works and other works Works created using methods similar to filmmaking; (7) Graphic works and model works such as engineering design drawings, product design drawings, maps, schematic diagrams; (8) Computer software; (9) Other works stipulated by laws and administrative regulations.