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How to design a drama poster? What does the drama department not include?
How to write the content of promotional posters Question 1: What are the general contents of promotional posters? Characters (such as photos of some celebrities, etc.), titles, slogans and details (location, time, etc.) are generally the kind that have a great overall visual impact. Question 2: How to write an activity poster. The most important thing is the theme of the activity. For example, use artistic words to write xx activity, or the theme name of the activity, such as xx activity. Then for decoration, you can refer to the picture book, newspaper, newspaper or online. Draw and embellish some pictures with bright colors and a slogan in the middle. Just keep it simple. Finally, explain the time and place of the event and welcome everyone to participate. Question 3: How to write a poster. First, understand the poster. Poster design is one of the forms of visual communication. Through the composition of the layout, it attracts people's attention in the first time and obtains instant attention. This requires the designer to combine pictures, text, color, space and other elements. A perfect combination to present promotional information to people in the right form. , like advertising, it has the characteristic of introducing a certain object or event to the masses, so it is also a kind of advertising. Posters are a very common form of posters. The language must be concise and the form must be novel and beautiful. It has the characteristics of advertising and commerciality. Posters are a very common form of posters, mostly used in movies, dramas, competitions, theatrical performances and other activities. The nature of the event, the organizer of the event, time, location, etc. should usually be clearly stated in the poster. The language of the poster must be concise and to the point, and the form must be novel and beautiful. Design skills and composition skills, in addition to the contrast skills in the use of colors, you also need to consider several contrast relationships. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc. (1) Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know that there are meticulous brushwork and freehand brushwork. , or fine brushwork and freehand brushwork appear together on the same picture (just like the paintings of cabbages and grasshoppers by the Chinese painting master Qi Baishi). This style is an expression technique often used by some packages in packaging composition. For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite and thin as a gossamer; some use wild calligraphy to replace the pattern. , which can be seen anytime and anywhere in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo. (2) Comparison of far and near in composition techniques. In the composition of traditional Chinese landscape paintings, we should study the near, middle and distant views. In the design of packaging pictures, based on the same principle, the composition levels of near, middle and far pictures should also be divided. The so-called "near" refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, the earliest instant noodles packaging used by Shuanghui, the first What breaks into people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters for variety show on a dark red square background (i.e. close-up), followed by the smaller main characters of "Braised Beef Noodles" in running script. (It should be said that the second line of sight, also called the middle shot), the third line of sight is the product photo describing the contents of the package (also called the third line of sight, bounded by the middle shot), and then the auxiliary corporate mascot slogan, Performance instructions, corporate logos, etc. This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom, from right to left, and at the same time highlights the most important expressions. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the strong magnetic force of the image of our installation design tightly pulls the marketers' attention.
(3) Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simple colors used, and is also very similar to the whitening in Chinese paintings, that is, there must be diffusion in the concentrated areas of the pattern. The foils should not be concentrated or spread. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness. At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, but not making people tired and lack of appetite. This is caused by not grasping the contrast between density and density. (4) Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, the explosive pattern displayed in the background or surrounding the name of a packaging theme may appear casual, but in fact It's a few crazy thick lines deliberately painted, or streamer-shaped English or patterns, etc., no... gt; gt; Question 4: How to write leaflet advertising copy, but I found that their design is very messy, Whether it is typesetting or advertising copywriting, no wonder Internet celebrity Luo Yonghao said that it is difficult to recruit a designer. He spent 200,000 annual salary but could not recruit a good designer. Later, he had to start learning design by himself. First: the title cannot frame the target audience. Many leaflets are distributed on the street. In a huge sea of ??people, how can you make others feel that they are targeted at you at the first glance? For example, if your family treats freckles, the title should read something like "People who are troubled by freckles, please pay attention" or "For those who have spent a lot of money to treat freckles but have not been cured yet" or something like "Are you still treating yourself?" Do you feel inferior because of the freckles on your face?" Next comes the subtitle, then the product's appeal, customer testimonials, transaction proposition, and finally the zero-risk promise. Second: Many promotional leaflet copywriting is too official and looks boring. For example, the copywriting of two coffee shops reads like this: Coffee Shop 1: This coffee shop is a well-known brand operated by a national chain. Its business scope includes coffee, tea, simple meals, exquisite Chinese food, snacks, and chess and card entertainment, among which Western food includes steak. , Chinese food is mainly Cantonese style and Huaiyang style, advocating nature and pursuing health. The coffee shop has an elegant environment, just right to reveal tranquility and refinement. It has 150 dining seats, including 9 business private rooms and chess and card rooms. In the past three years of operation, we have adhered to the tenet of putting customers first and providing humane services, and have won a stable market and customer reputation. Coffee Shop 2: People who travel always have a fragile soul. He is looking for a piano/I saw him walking into the coffee shop and wanted to give E major, Etude. He only ordered a cup of Cabelasso, but love It’s the moment of the symphony. People are coming and going. The etude in E major is playing among us in the rhythm of an etude. It became a farewell piece. This was before 1849. He was Chopin. We were all travelers and met on the left bank. Cafe If you are a coffee lover, which coffee shop would you like to go to? Obviously, to the second coffee shop. Because people who love coffee don’t actually drink coffee, but the mood. The second coffee shop uses lyrical words to perfectly convey an emotion and culture, which will make many customers intoxicated. Third: There is no map on the leaflet design. I received a flyer like this the day before yesterday. It was selling tablets and mobile phones. It had several sets and the prices were very attractive. Because there is no map and only an address is written on it. These streets are like a maze. How can I find it? So I called to ask, but unfortunately the line was busy. Then forget about it. You must know that when people buy a product, they will have an impulse period. If you can't get a response immediately, it may be that the popularity has passed and you will no longer have the desire to buy.
5. Logistical support for daily rehearsals. 3. Performance 1. Official performance date. 2. Formal performance venue. 3. Division of labor for formal performances, management in front of and behind the scenes. 4. Summary after the performance. 4. Publicity 1. Posters. 2. Supply of manuscripts to the media. 3. Use of stills. If you write all these in, it will be an excellent drama planning book. The department of drama does not include what the integral part of Chinese opera does not include drinking. The components of Chinese opera are acting, singing and reciting. 1. The planning department is responsible for planning the form, location, time arrangement, etc. of the club’s activities. After receiving the task, members should start designing the entire activity process (including activity procedures, required items, financial budget, etc.), complete the planning work within the specified time, and formulate a detailed plan for review by the person in charge of the society. New requirements: Have certain organizational and planning capabilities. 2. Drama Department, responsible for directors, screenwriters and other drama affairs. Among them, the director is responsible for selecting actors and guiding the actors throughout the rehearsal process. During the rehearsal process, the director can modify the script according to the actual situation; the screenwriters are responsible for script creation and adaptation of classic plays. New requirements: The director is required to have certain organizational skills and creative spirit, and be able to put forward some creative opinions on the work. Screenwriters are required to like to create, be good at discovering drama materials in life, and be able to creatively use life scenes or works. 3. The Performance Department is responsible for rehearsing, performing drama sketches and other programs, and participating in various theatrical performances organized by the club. Requirements for accepting new candidates: a desire for performance and good temperament, the ability to be open-minded on the stage, and a certain appeal of language. 4. Propaganda Department, responsible for external publicity (including making and posting posters) and networking, issuing notices and writing press releases, etc. Create high-quality posters before the event. During the event, you can take some photos or videos. After the event, news reports and photos of the event will be sent to the Youth League Committee, and the collection and organization of club activity information will be done comprehensively and meticulously. New requirements: Be organized and have certain drawing and communication skills. It is best to be able to use computer graphics. 5. Art Department, responsible for stage background design, actor makeup, production and display of props. Members should give full play to their strengths in art, make the stage design creative, and make the actors look in line with the characters in the play; actively prepare props to basically meet the performance needs, and arrange for dedicated personnel to maintain the props. Requirements for accepting new students: Have certain drawing ability, hands-on ability and space design ability. 6. The Finance Department is responsible for the procurement of items required by the club, and makes a list to be submitted to the main person in charge of the club for approval; actively monitors the club's property revenue and expenditure, and keeps records of property revenue and expenditure; prepares budgets for club activities, and Report to the president. New requirements: Be careful and organized.
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