Corporate culture of New Era Health Industry (Group) Co., Ltd.

The purpose of the new era: develop national industries and benefit human health.

Core values ??of the new era: Be independent and establish others, and be virtuous in the world.

Vision of the new era: a big team family, a big career stage, and a big health industry.

The spirit of the new era: special ability to endure hardship, special ability to fight, special ability to endure, special ability to contribute.

Social responsibility system

Social responsibility in the new era is divided into three levels: enterprise, industry and society, including developing national industries, cultivating talent teams, promoting industry development, benefiting human health, Advocate six major areas of low-carbon economy and build a harmonious home.

The Beijing Guozhen Love Foundation, funded and established by New Era, carries out public welfare activities with the purpose of "carrying out social assistance, advocating the health of all people, and supporting public welfare undertakings", giving back to the society with practical actions, and being an excellent corporate citizen. .

Operation system

The new era implements unified operation and management of the market through an efficient and safe operation system. 31 branches and Guozhen franchised stores across the country are the main body in managing front-line markets and serving consumers in the new era. In the new era, Guozhen franchise stores are under unified management, with unified business philosophy, unified operating model, unified distribution management, unified visual identification, unified behavioral identification and unified price management, to provide sales staff and consumers with Comprehensive service guarantee and business support.

Core values ??of the new era: Self-reliance and other virtues lead the world

If a person wants to succeed and realize self-worth, he must first be strong, stand up on his own, succeed on his own, and become the right person People who are useful to society achieve self-reliance and self-improvement; establishing others means to help others stand, grow, and achieve success; in the process of practicing self-reliance and establishing others, they must always abide by morality, abide by morality, and consistently act with virtue The criterion for all behaviors, virtue is the attribute of human beings, the way of heaven is the way, the way of humanity is virtue, self-reliance is virtue, and establishing others is also virtue. Only by possessing virtue can we walk in the world and walk in the world.

The Eight Virtues of the New Era:

Filial piety - respect for brothers - love and loyalty - loyalty - trustworthiness

Etiquette - norms and righteousness - justice and integrity - honesty and shame - knowledge Shame

Vision of the new era: big team, family, career, big stage, healthy industry

The new era is a big family, and everyone comes together because of the same values. Here, we have the same career and our dearest brothers and sisters. We feel the needs of others with our hearts, trust and care for each other. We receive blessings and encouragement when we succeed, and we receive care and help when we feel lost. True love and friendship in the world, no matter in the past or in the future, the new era will always be a happy and warm family.

The new era is a big stage and it belongs to everyone. On this stage, you are an ambassador to spread the cause of health, contribute to the development of national industries, create self-worth, and realize a wonderful life.

We have opened a new era of health industry development, and we are ready to enter all new fields related to human health. In the future, the company will focus on providing health products and services, build an international health industry group with outstanding brands, strong strength, and implement a diversified development strategy to make greater contributions to the development of China's health industry.

The spirit of the new era: especially able to endure hardships, especially able to fight, especially able to endure, especially able to contribute

The "four special" spirit of the new era is the inheritance of the military industry spirit. It is the development of the new era to this day. The source of power is the spiritual wealth of people in the new era, giving them strong vitality.

Being particularly able to endure hardship allows us to persevere to the end and struggle endlessly in difficult times in life;

Being particularly able to fight allows us to have passion and move forward bravely in fierce competition;

Being particularly patient allows us to tolerate and understand each other when we are hurt;

Being particularly dedicated allows us to be grateful and help others after we gain success.