Women's Day Promotion Planning Scheme

Women's Day Promotion Plan (5 articles)

March is a day full of spring, Women's Day, which is a very important festival. How to write the promotion plan for Women's Day? The following is my Women's Day promotion plan (5 articles) for your reference!

Women's Day Promotion Plan 1 Background:

After the Spring Festival, we entered the off-season. In view of this situation, we should turn passivity into initiative, and use as many festivals as possible to reduce the decline of store performance in the off-season.

Purpose:

"Women's Day" is a festival for women, and female consumption is the mainstream of shopping mall consumption. With the help of this promotion, the sales volume at the beginning of the year will be boosted and the external image of the company will be shaped.

Activity theme:

Healthy women are the most beautiful.

Activity time:

March 1-8

Activity content:

1. Healthy Women's Street organizes the stacking of commodities related to women's health in shopping malls (such as _ _ oral liquid, blood-enriching oral liquid and other medicinal drinks, beauty tea, daily health care products, body-shaping underwear, household cleaning products, etc.). ) form a women's street and decorate it well.

2. Beautiful specials Women's merchandise specials (winter clothes clearance specials, spring clothes discounts, women's shoes, cosmetics, jewelry, etc. ) can be launched during this period (participating goods can be determined according to the specific conditions of each store).

Thirdly, choosing healthy and good "cooking" means that female customers participate in making a healthy recipe according to the food or nutrients sold in the mall. Requirements are: novel, easy to operate, high health index, all ingredients can be purchased in the mall. Participants who provide a detailed text will submit it to the service desk of each store for registration and give a beautiful gift. Then the figures written by the artist are released outside the store, and the customers evaluate and vote. Within half a month (March 1, March 15), the healthy recipe with the most votes became the champion of "healthy cooking" and won the prize of 200 yuan.

Chapter II of the Women's Day Promotion Plan I. Purpose of the event:

March 8th Women's Day is a traditional festival in the world, and it is also a festival for women. In order to show the community's special concern for female compatriots and enrich everyone's amateur cultural life, this activity is specially held. At the same time, the celebration activities are closely combined with strengthening women's ideological education and striving for Excellence, encouraging women to work enthusiastically and promoting the harmonious development of the community.

Second, the theme of the event:

Celebrate Women's Day on March 8th.

Third, the entry gifts:

Considering women's living habits and preferences, we can choose cheap items suitable for female compatriots for the activity reward, which is estimated to be 10 yuan per capita, such as beauty supplements, cleaning products, sanitary products and other products for women.

Four. Activities:

1, riddle (* * * There are thirty riddles and fifteen festivals about women's day knowledge, which can be chosen as topics to improve people's understanding of Women's Day on March 8th. 20 simple brain teasers.

2. Turn the stool over.

3. Top the balloon.

4. Table tennis. (2 to 4 people play each time, and pad the ball back and forth with a ping-pong bat. You can't give up halfway. Whoever finishes first wins. )

5. Do actions and guess things. (Play in teams of two, two or three at a time. Prepare a box, put some notes in the box, and write some simple things on the notes, such as slippers, steamed bread and vegetables. Then Party A and Party B face each other and let Party A draw a piece of paper from the box first. After reading it, they can't say it. Only through the description of language or body language can Party B guess what is written on the note and which group guesses the most in 2 minutes. )

6. Qi Xin cooperates. (In groups of 2, 3 to 4 groups enter the competition at a time. Tie two people's feet with a rope and walk back and forth. Whoever finishes first wins. )

7. stepping on you is not negotiable. (There are 4 participants at a time. Everyone tied eight balloons to their ankles and then stepped on each other's balloons. Finally, whoever has a balloon on his ankle wins. )

8. Throw chopsticks. (3 to 4 people attend each time. Contestants sit on a stool, put a beer bottle under their feet, aim chopsticks at the beer bottle half a meter away from the bottle mouth and let go to see if they can be thrown into the bottle. 1 minute, whoever loses the most wins. )

9. Rubber band. (In groups of 4 to 6 people, each person puts a chopstick at the bottom, and each chopstick is hooked with a rubber band, so that the first person with chopsticks in his mouth can pass the rubber band to the last person, and then the last person can pass it to the first person, and the rubber band in the middle can't be dropped, depending on which group uses the least. )

Chapter III of the Women's Day Promotion Plan I. Theme of the event:

1. Beauty walks with you.

2. Dress up women to add good luck to shopping.

Only he knows you best.

4. Members have more "gifts"

Second, the activity time:

March 5-8, 20_

Third, the purpose of the activity:

The promotion of beauty salons on March 8 naturally needs to focus on women. In determining the theme, we can use some touching and warm words to grasp women's love of beauty and attract their attention. Women have many roles in society, such as mother, wife and daughter-in-law. With the help of festival cultural characteristics, the promotion theme that is good for women will be further rendered to consumers, and the promotion will be completed by emotion.

Fourth, the promotion content:

The promotion forms and contents of various beauty salons are similar: discounts, gifts, free experiences, etc. Beauty salons should use these promotional forms to reflect new tastes.

1, beauty walks with you.

Women who shop during the activity can get a beauty salon card (face value 50 yuan) with a shopping receipt (unlimited amount).

2. Dress up women to add good luck to shopping.

Any female customer who buys a small ticket 138 yuan on March 8th Women's Day can participate in the grand turntable once (if there is no turntable, it will be changed to a lucky draw) and receive a corresponding gift on March 8th, with many prizes and lots of luck. One vote is limited to one transfer, and the amount is not accumulated.

Only he knows you best.

Men can enjoy special discounts or give special gifts when shopping or buying designated goods at the relevant counters on March 8th.

4. Members have more "gifts"

Members can enjoy double membership points when shopping on March 8, Women's Day.

Verb (abbreviation of verb) activity promotion

1, set up notices of POP activities in obvious places such as the entrance of beauty salons.

2. Send store staff to a crowded place nearby to distribute leaflets.

3. Hang a banner in front of the store.

4. Draw up attractive advertising language, such as the following:

Women's Day, beauty salons approve of your dancers!

Body shaping is graceful and moving, and women's intellectual style is brand-new!

Early "spot", don't leave "pox"!

Create a beautiful myth for you and ignite your beautiful style!

Women's day, weight loss experience card waiting for you to collect!

Only when a woman is "good" to herself can she have a beautiful face!

Chapter IV of the Women's Day Promotion Plan I. Theme of the event:

March 8 Women's Shopping Festival (revised according to the actual situation of the store)

Second, the activity time:

From March 1, the specific time depends on local conditions and locations.

Third, the purpose of the activity:

A. Increase the amount of micro-powder on the WeChat public platform of the store and upgrade the store.

Public attention and brand awareness.

B, increase passenger flow through roadshow powder, improve store sales performance, and double the performance.

Four. Activities:

Scheme 1: 3.8% discount for the second new product.

Objective: To improve the joint rate and increase the sales share of new products. Can digest the products of last spring.

Note: the first new product is purchased at full price, and the second one is 3.8 fold, which is equivalent to 6.9 fold. Please pay attention to accounting profits according to the purchase price of goods. If the purchase price is high, you can set up some shopping malls to participate in the activities. It is recommended to use the old models of 13, 12, 1 1.

Option 2: The whole new product will be stored at 138 yuan, that is, it will be returned to 200 yuan (deposited in the membership card, 138 yuan will send it to 200 yuan).

Purpose:

1 Add new members to the store and expand the number of members.

2 improve the welfare of members and stick to old customers.

Note: 200 yuan only needs 138 yuan to buy new products, which is equivalent to about 30% discount. Ordinary customers don't just buy products made in 200 yuan. The more they buy, the higher the discount. ) The stored-value card can be used cumulatively, that is, if it is recharged to 138, it will be returned to 200 for cumulative use.

Option 3: the new product is full 138 minus 38.

Purpose:

1, stimulating low-priced products;

2. The turnover of high-priced goods has increased;

Note: 138 minus 38 is equivalent to 7.2 fold. Please set the full and reduced share according to the market and commodity conditions. _ In terms of commodity price design, it should be noted that the commodities to be digested can be set as 138, 148, 158, etc. , which is not much higher than 138 yuan, and some film styles are set, and the style prices are set to 135, 130 and so on. For convenience.

Option 4: If the audience spends more than 238 yuan, they can exchange it with 38 yuan.

Goal: increase sales and reduce inventory.

Note: Set up 38 yuan exchange area, and set up large inventory goods that can be delivered from 38 yuan. As long as the audience spends over 238 yuan, plus 38 yuan, they can buy at will in this area. If you spend less than 238 yuan, you should also use 38 yuan to indicate the product price. For example, the original price of 88 yuan, if the current consumption exceeds 238 yuan, you can get it by adding 38 yuan. (Cumulative)

2. butterflies flying all over the sky sweep half the sky (consistent with previous activities, held at the same time), and pay attention to accounting profits.

Scan the code to pay attention to Bao Fang, and you can get a beautiful butterfly from a shop or a counter. Reply to get the 38 yuan electronic cash coupon.

(38 yuan electronic cash coupon, over 338 yuan can be used in any store).

Goal: Increase the number of fans in Bao Fang and promote sales.

Description: The design of this activity must explain the content of the activity to customers, so that customers can have the psychology of taking advantage and spend in the store.

Activity forms of intransitive verbs:

1, the store launched 38 promotional activities.

2, store atmosphere marketing, creating morale.

3. Shop innovation takes real models as the window display, and cooperates with the host to call for publicity to attract passengers.

4. Carry out roadshow powder-increasing activities, and scan the code to pay attention to customers sending colorful butterflies.

Part V of the Women's Day Promotion Plan: March 1- 15.

Target audience: women

Activity structure: looking for beauty-beauty-my beauty salon

Activity mode: under the unified theme, it will be carried out in stages and completed one by one.

The first stage: 1-7, looking for beautiful women and signing up for beauty selection.

The second stage: 8 th "Beautiful Life Makeup" large-scale cultural performance.

Three stages: 9-14, beauty interview.

Four stages: issue 15, _ _ Good faith and beautiful selection.

Specific operation:

Activity 1: Beauty needs action and beauty needs witness.

Sign up for the beauty contest.

1. Requirements: Women with good image and temperament, happy family life and successful studies or careers.

2. Methods: Fill in the application form issued by the newspaper and send it to the activity group of the newspaper, and attach your own photos and related materials (such as career development achievements).

3. Prizes: there will be first, second and third prizes, and all participants will be given a beautiful souvenir. Prizes are set separately. At the same time, carry out beauty knowledge propaganda.

Activity 2: No.8 Beauty Selection and "Beautiful Life Makeup" large-scale cultural performance.

Program types: live makeup show, colorful catwalk, expert selection, singing and dancing and other cultural performances, knowledge contest and product promotion, dialogue between men and women, audience quiz and interactive games.

Activity 3: No.9-14, interview with beautiful women, questionnaire survey of integrity beauty salon in the column of "My Beauty Salon". This newspaper interviewed the selected beautiful women and reported them one by one as the focus of the women's column, so that women can truly understand what beauty is and the unique temperament of beautiful women.

Activity 4: 15, _ _ announcement of beauty selection results and gift delivery, membership joining plan.

Program type: Showing beauty practitioners' elegant demeanour, showing beauty skills, giving gifts, introducing membership system on the spot, image publicity and public display service measures are the publicity methods to truly face consumers and enhance brand affinity.

Other promotion forms of women's day in beauty salons:

1) Dress up women and give more on holidays.

Customers whose birthdays are on March 8th or who get married on March 8th can present their experience cards with their ID cards or marriage certificates. The "March 8th" Red Flag Bearers in provinces and cities can get a beauty project for free with their certificates and ID cards. A female friend with ID number 38 can get a prize worth _ _ yuan from the beauty salon with her ID card.

Customers who spend over _ _ yuan during the activity can get a gift worth _ _ yuan from the beauty salon; Customers who spend over _ _ yuan on activities will get gifts worth _ _ yuan and _ _ free beauty opportunities.

Note: Specific activity rules can be formulated according to the specific products and projects of beauty salons.

2) Love yourself, starting with skin care.

Angels looking for "exclusive" skin can enjoy "buy 2 get 2 free 1" if they buy any products in the beauty salon on March 8. After this "spring", there is no such "benefit". Give as much as you want, buy more and give more.

Publicity: pull colorful flags and balloons at the main entrance and the store, and post in-store advertisements and WeChat QR codes at a prominent position at the door. Before the event, we can publicize it by sending WeChat, Weibo and leaflets.

Preparations before the promotion of Women's Day on March 8 in beauty salons

1, wishing wall

The wishing wall is an entity that carries wishes. It is a building on which people draw or paste small pieces of paper and write down their wishes, expectations and blessings. Now it is also used on the Internet, which is generally an independent space page of the website for people to show their wishes, prayers and blessings.

Beauty salons can set aside or simply decorate a wall (the wall with small pieces of paper is blank), and then prepare small pieces of paper in various colors. After customers come, they can write down their wishes for 20 years on paper, such as "I hope this year will be more beautiful", "I want to exercise", "I hope my skin will get whiter and whiter" and "I have a good mood every day".

2. flowers

Most customers in beauty salons are women, and Women's Day is a festival for women. Every woman loves flowers, regardless of age. Therefore, putting a bunch of flowers in the reception area and beauty area of a beauty salon will definitely make customers feel happy. Women's Day is in spring, so I suggest that the beauty salon buy some pink perfume lilies, many pink carnations, all over the sky and green leaves. Flowers write on pink paper: warm wind, warm sunshine, warm spring day, send my warm wishes!