Aunt Qian does not sell overnight meat

Among all the supermarkets, Aunt Qian is the one who cares most.

Aunt Qian, as the name sounds, is very down-to-earth. I feel like every time I go there, I am with Aunt Qian, who understands people’s hearts best. Besides, its door is not fancy at all.

I remember when I first moved in, I was skeptical and on the sidelines like many people. "No overnight meat is sold", is it really sold out every day? 50% off at nine o'clock and free at 11:30, do you really mean what you say? So, when I pass by there early in the morning, I always observe how much goods they have bought. I saw that the small store was full of vegetables, and the clerks were always busy there. They would also check whether the shelves were empty at night. After many days of observation, by 9:30 pm every day there were very few left.

Every time I pass by there after get off work, I see Aunt Qian offering 20% ??off. Sometimes when I go running at 9pm, I can see 50% off. I passed by there at 8:30 one day and it was bustling with people. My worry comes again, will people come to buy groceries only when there is a sale?

Can Aunt Qian survive with a unique slogan and a unique discount card?

1. For a small store of less than 20 square meters, if you hire a good person, the labor cost will inevitably increase.

2. Employees go to work at six o'clock every day and get off work at ten o'clock in the evening (the specific time remains to be determined). Aren't your employees tired? If you work shifts, how many people do you take care of?

3. Why is it more popular after eight o'clock in the evening when there are few people at ordinary times? People have their own mental price for food, and labeling it does not represent the true value of the food.

4. "Don't sell overnight meat" and "make every meal fresh." This will cause public outrage. "Are other people selling overnight meat?" "Are other people's dishes not fresh?" ?”

5. What do you rely on to win? Cultivating people's shopping habits and cultivating people's loyalty has always been a major difficulty. Despite my repeated persuasion, my father has been unwilling to patronize Aunt Qian, and has found many examples that others do not recognize to prove that his choice is right.

To be honest, I bought it once when I got off work. A handful of fennel was 1.28 (after discount) and a pack of bean sprouts was 1.18 (after discount). It was still a good value for money and very fresh, but The selling price without discount is a bit high for me.

6. There are too many competitors. There is a supermarket within a few dozen steps, and you can’t count them on your fingers.

Can Aunt Qian, the Aunt Qian who gets up early and be greedy for black money, be unique and stick to her word, survive? Before this, Suning Store closed down because it was not down-to-earth. I always felt that the price of Suning Store was too high, and I didn’t like the bell that would ring “Welcome” as soon as I entered. Another reason was that there were too few varieties, and I often bought it in If I bought it there, I had to go to another place to buy it, and then I simply stopped buying it.

But from the bottom of my heart, I still hope that Aunt Qian can survive. She has given me some of my little happiness.

One time when I was on my way home after buying fennel from Aunt Qian, I thought of Kong Yiji in Lu Xun’s novel, and it was ironic. So there are four ways to write the word fennel? He actually delved into those useless things and thought he was very knowledgeable.

When I was almost home, my neighbor told me that I could grow fennel, so I decided to give it a try. Five days later, I saw them looking listless, fearing they were going to die, which was very distressing. When I pulled one apart, there was no sign of life. I just couldn't bear to throw them away and told myself to be patient with my growth. So, again, have them reach into the deeper, darker soil and tighten the soil around them a little bit. These days, I have seen that some of their leaves have withered, while others have stood up straight. New leaves have appeared on each plant, and I have new expectations for them.

Today is a holiday, so I went there to buy groceries in broad daylight. This once again changed my prejudice about it. It turns out that there are no discounts on weekdays and there are many people. If you observe carefully, you will find that it will always launch some high-quality and low-priced food from time to time, and you can also find seasonal fruits and vegetables there. Maybe I should position it this way: If you want to grow fennel, go to Aunt Qian; if you want to eat fresh soybean sprouts with roots that can support you, go to Aunt Qian; if you want to eat slender sweet potatoes at an affordable price, go to Aunt Qian; if you want to eat stir-fried toon sprouts Goose egg, go find Aunt Qian... maybe it can give me more surprises.

Its entry has attracted more competitors. Half a month ago, I first moved into a small vegetable shop. I also imitated others and put up a discount sign. I passed by there every day and listened to The salesperson kept shouting at the door: 30% off, 30% off, 30% off, 30% off... Out of curiosity, I entered the store. It felt like the items from the local vegetable market had been moved to a boutique, and there was nothing at all. The desire to buy.

Aunt Qian, "does not sell overnight meat"; Aunt Qian, "makes every meal fresh." I hope it will continue to implement this concept and remain invincible in the competition.

Text/Hua Moli

2021.4.4