It cost 200 million in exchange for 43.73 million in box office. It was useless for Han Han to book the show. Another one who imitated Wu Jing. Who is he?

Wu Jing rose to fame with "Wolf Warrior 2" and became the top-grossing director in film history. While praising his directorial abilities, he could not help but be impressed by his personal courage. In order to shoot the film, Wu Jing did not hesitate to mortgage his house and risked his whole family to launch "Wolf Warrior 2". His behavior was admirable, and the film eventually achieved Wu Jing's status as a billionaire box office. But not everyone can become the second Wu Jing. For example, this blockbuster cost 200 million to produce, and the film crew lost money. Starring two movie queens, the film unexpectedly hit the box office

The film "Sunshine Robbers" was released at the same time as "Above the Cliff" and "Your Wedding". In terms of cast, it is not inferior to the same period. Movie. Comedy goddess Ma Li has become popular all over the country with her movie "Charlotte", and her portrayal of Ma Dongmei has attracted audiences to this day. The combination of Shen Ma and Shen Teng is a golden sign on the screen and a box office guarantee. Another leading actor, Song Jia, won the Golden Rooster Award and the Huading Award for Best Actress, and is still the Queen of Magnolia. There is no doubt about her acting skills, but the reality is unexpected.

On its first day of release, "Sunshine Robbers" took in 22.47 million, which seems good, but compared with "Your Wedding", which grossed over 100 million in a single day, it is really a stretch. The single-day box office of 22.47 million became its only highlight moment. Later, it was beaten by films such as "Above the Cliff" and "Your Wedding", and it was unable to fight back. The box office curve showed a steep slope. Even if Han Han announced on Weibo that he would book the theater and bought 1,000 movie tickets to support the film, it would still be a drop in the bucket. At the same time, literary film director Li Yu also fell from the altar. You know, Ma Li's works are really not that miserable

"The Shameful Iron Fist" won 2.2 billion, "The Caller" took the lead for the first time with 640 million, and even the cross-border small screen "Born Against the Current" "You" has reached 2.5 billion views, which can be said to be one step at a time, living up to the reputation of the queen of media comedy. The film successfully took the first step towards Ma Li's box office failure. Whether the broken window effect will be opened from now on may be a big problem for Ma Li. To achieve such astonishing results, word of mouth is naturally the root cause.

As mentioned above, the reason why "Sunshine Robbers" was criticized by everyone and also the fundamental reason for its failure at the box office is that it is not funny at all. As a work starring Ma Li, the main promotion point of the movie during the promotion stage was comedy. Almost all the press releases were centered around comedy. The loudest slogan was: Sunshine Robbers, steal your unhappiness. It was too difficult for producer Fang Li to kneel down and beg to schedule the film.

In the producer column of the film "Sunshine Robbers", Huayi Brothers was listed with another company, and the boss of this film and television company was the director of the film industry. Fang Li, a famous domestic producer. For him, the most profound thing in the outside world is that he asked for film schedules. At the beginning, the famous director Wu Tianming's posthumous work "A Hundred Birds Pay Attendance to the Phoenix" was met with lukewarm reception. As a producer, Fang Li appeared in front of the live broadcast camera and knelt down in public to plead with theaters to support "A Hundred Birds Pay Attendance to the Phoenix". 》increased film schedule, triggering a heated discussion.

Now that "Sunshine Robbers" has failed at the box office, Fang Li has always remained low-key. Compared with "A Hundred Birds Pay Attendance to the Phoenix", this film starring Ma Li and Song Jia made him suffer heavy losses. In an interview, Fang Li said that "Sunshine Robbers" is his most expensive film so far, costing 200 million. Facts have proved that not everyone can become the second Wu Jing!