May 17 Celebration of World Telecommunication Day

Celebration of "517" World Telecommunication Day

I. Purpose of the activity (suggestion):

1, warmly celebrate the 36th May.17 International Telecommunication Day;

2. Show the brand image of China Mobile to the outside world, and promote, publicize and popularize data services;

3. Carry out a series of activities such as mobile phone salon activities, SMS interactive lottery, on-site promotional performances, communicate with new and old customers at zero distance, consolidate old customers and tap new users.

Second, the theme of the event:

The future is in my hands.

Third, time:

May 16 (9: 00-22: 00) Venue: Gualv Square

Four. Activities:

1, brand image display;

2. Promote data services;

3. Self-help business promotion;

4. Corporate image advertising video promotion;

5. Promotion of China Mobile's agent image;

6. Cultural performances;

7. sweepstakes;

8. Give gifts.

Verb (abbreviation for verb) Site layout (see the floor plan for details):

1. At the entrance of Gualu Square opposite KFC, a 9.76m9.76mt stage was built with the litchi garden in Gualu Square as the center. Background and main slogan: "The future is in my hands" (see the renderings for details)

2. Set up four 6m3m exhibition areas on both sides of the stage (see the renderings for details):

A, brand image display area (right1);

B. data services (2 on the right);

C, self-help business promotion area (left1);

D, corporate image advertising promo playing area (second from left).

3. China Mobile's agent (mobile phone dealer) has six 3m3m exhibition areas, which are placed opposite to the four exhibition areas (see the renderings for details).

4. The square flower base is filled with 1.5m0.5m propaganda colored flags (printable signs and propaganda standard terms);

Slogan (suggestion): China Mobile Communication

5. Eight banners of 10m0.75m are hung on the lamppost near Litchi Garden in the square.

Banner content (suggested):

Warmly celebrate the 36th 5. 17 International Telecommunication Day.

The future is in my hands.

6. There are two balloons hanging on both sides of the entrance of Hanglv Square opposite KFC; There are two balloons and two motorboats hanging around the litchi orchard.

Slogan content (to be determined):

7. Set three publicity arches (15m long) at each entrance of the square.

Slogan content (to be determined):

8. At the entrance of the square (opposite KFC), there are two dancing stars on both sides of the arch.

9. Set up two painting and spraying posters of booth 4m 1.2m at the entrance of the square; There are 1 on both sides of the stage, exhibition area and leisure area.

Sixth, create an activity atmosphere:

1. mode: With the brand image display and data business promotion of China Mobile as the leading factor, a series of activities such as cultural performances, lottery promotion and gift giving are carried out to give back to the public (attract people).

2. Implementation of activities:

1. Brand image display: set up consulting desks and chairs in the consulting business area, and arrange staff to consult and promote the existing four brands of China Mobile, namely GSM, M-Zone, China Bank and China Volkswagen Card. The staff should distribute leaflets of four brands to the public to publicize the advantages of each brand and what new preferential activities are available recently; Give lottery tickets and small gifts to users who handle business on site.

② data service promotion: set up a consulting service desk in the data service area to consult and promote data value-added services, ip services, pictures, ringtone download services, etc. Arrange technicians to show and demonstrate MMS service and various fashionable mobile phones to users who come to consult and handle business, and distribute relevant leaflets, small gifts and lottery activities.

③ Promotion of self-service business: Five large-scale mobile phone models (self-service consulting computers) are placed in the self-service business area for users to inquire about relevant information and promote the popularization of self-service business.

④ Promotion of corporate image advertising propaganda film: Set up cameras (televisions), video players (DVDs, VCDs) and audience chairs in the video advertising publicity area, take turns to play the advertising films and propaganda films recorded by the company, arrange relevant staff to explain relevant contents, promote brands and gather people.

⑤. Agency image promotion of China Mobile: Several agents (mobile phone dealers) of China Mobile were invited to set up publicity spots (mainly tents) at the scene to promote their new mobile phones and related preferential measures. In order to increase the activity atmosphere and show the strength of China Mobile Company.

6. Cultural performances:

A. theme: the future is in my hands

B,10: 00 ——11:30 cultural performance: this cultural performance mainly focuses on song and dance performances, mobile phone shows, China Mobile related knowledge publicity, lottery and other activities to gather people; The ultimate goal is to convey information and attract people to participate in evening performances.

C, 19: 30 —— 2 1: 30 Large-scale literary evening: The evening started with speeches by relevant leaders of China Mobile, and attracted people with programs such as strong songs, strong dances and mobile phone shows. The host set off a climax through a series of activities such as lottery, interactive games, prize-winning mobile knowledge quiz in China and distribution of small gifts.

⑦. Lottery:

First, the lucky draw:

A, the bonus amount is about 10000 yuan, and 1-3 prizes are set, with mobile phones and prepaid cards as the main prizes;

B, May14—May 15, which will be distributed to customers when handling business in the mobile business hall, and a lottery box will be set up;

C, may 16 on-site (hanging green square) when purchasing, on-site lottery;

D, lottery tickets are provided with positive coupons and negative coupons, and customers keep the positive coupons, tear off the negative coupons and put them into the lottery box;

E. In the lottery, the host or the leader of China Mobile draws the second ticket from the lottery box as the winning number.

(The ticket holder must go to the site to collect and exchange tickets. )

B. On-site prize-winning question and answer:

A. During the cultural performance, the host puts forward a question and answer about China Mobile Knowledge, and the audience who answers correctly can enter the live lottery opportunity;

B, the prize amount is about yuan, 1-5 the prize is set to the previous page, and the prizes are mainly prepaid cards and small gifts;

C. Lottery method: Visitors who have the chance to draw a lottery will go to the lottery tray on the stage to draw a lottery. The audience only needs to turn the lottery wheel, and the pointer stays in one prize area, that is, several prizes.

Today, gifts:

A. Send some gifts to customers who handle business in the business hall to thank customers for their trust and support for mobile;

B. Give some gifts to customers who handle business in the exhibition area or consulting service area to thank customers for their trust and support in mobile;

During the performance, the host and singer distributed small gifts to the audience to promote the atmosphere.

Seven. Activity flow (suggested):

Before 7: 00 am, the site layout is all ready;

9: 00- 10: 00: 00 to carry out consulting activities and business promotion, and issue lottery tickets (play rock music to attract people).

10: 00 ——11:30 cultural performances (mainly cultural performances, mobile phone shows and lottery).

Afternoon: 12: 00- 19: 00 to carry out consulting activities and business promotion, and distribute lottery tickets (playing light music and mobile phone videos).

19: 30 —— 2 1: 30 literary evening (speech by leaders of China Mobile, interactive prize-winning games, cultural performances, mobile phone show and lucky draw).