How can we provide the best service?

Because there are so many aspects and contents involved, I can only tell you some conceptual things to find an effective service strategy.

What is an effective service strategy? Get customers' approval, get customers' praise. The service strategy should reflect the needs of customers and define the service objectives of enterprises. It is the program for enterprises to guide all service activities. For the top managers of enterprises, they should not only be familiar with the content of service strategy, but also be able to formulate and modify service strategy according to the actual situation of enterprises, and guide and control its implementation. The middle managers of enterprises must also be familiar with the service strategy, and must link the written strategy with the actual work, so that the departments under their jurisdiction can obey the overall interests of the enterprise, so as to better serve the promotion of customer loyalty. Employees from the front line of service are an important part. Only by letting them know and understand these strategies can enterprises really provide value-added services to customers and finally realize the enterprise goal of customer loyalty. In addition, service strategy is also the most direct and effective way for enterprises to let customers know their business philosophy. With the development of commodity economy, customers can buy similar products in many companies, so what they care about is what kind of added value they can get besides products. The service strategy of enterprises is to convey these information to them, meet their needs as much as possible, and take them as the center of integrity. A complete service strategy formulation process should be a circular system that connects internal and external enterprises, top managers and front-line employees. Within the enterprise, the superior personnel have the obligation to convey and explain the service strategy of the enterprise for their subordinates, while the subordinate employees must give timely and accurate feedback; Then, middle and high-level personnel should constantly modify the content of the strategy and improve the implementation method according to the feedback information. Outside the enterprise, customers' information is the most valuable, and front-line service personnel provide valuable basis for the enterprise to revise its service strategy by communicating with customers and listening to opinions.

In fact, any industry can create advantages by serving customers. This kind of service can involve all links from customer purchase to use to value-added services. The smaller the place, the easier it is to highlight the personality of excellent enterprises and the easier it is to leave a deep impression on people.

The service is reflected in the details.

Everything is convenient for customers and everything serves customers. Take the customer's words as an example: under the same conditions, it's all the same who you do business with, and who you choose in the end depends on whose service is in place, even if the price is slightly more expensive. If there is nothing else, we are willing to cooperate with you to design thoughtful service details for our customers. Some small things may not be concerned by customers, and some needs may not even be realized by customers themselves. However, if our employees can understand these needs and meet them, provide more and better "detail services" to the maximum extent, impress customers with sincerity and win their recognition, then the result will inevitably be * * *. Service is embodied in details, and details show the image. This is not just a service job. Doing anything with your heart, a seemingly casual little thing, may also bring unexpected big gains.

Service needs constant innovation.

Service innovation is the inherent requirement of service-oriented enterprises to achieve sustainable development, and it is the key to improve service level and quality and gain competitive advantage. Only through continuous service innovation, creating differences and cultivating loyal customers can the threat of competition be reduced. The fundamental purpose of service innovation is to improve the core competitiveness of enterprises. The competition for services is escalating. The service skills you are proud of today will be learned by others in a few days. Only by continuous innovation can we stand out from the competition.

The innovation of service needs our constant observation in our daily work and needs us to do better on the original basis. The hotel industry is a good example. In order to meet the needs of guests, many hotels rack their brains to pursue service innovation. When the hotel changes its tricks and uses a so-called surprise to satisfy and influence its guests in various forms, psychological and visual fatigue has made guests feel commonplace. Just walk into a star-rated hotel, whether in the lobby or in the room, you can see all kinds of exquisite and rich guest opinions, letters and guest preference records, browse their words, and ask the guests about their hobbies and services in a serious tone without exception. Apart from how many guests the hotel can fill in, over time, the guests have felt tedious, indifferent and even disgusted with this kind of paper, and of course, the effect received is minimal, so these forms have become forms on a larger scale and remained there as a symbol of the hotel's personalized service. Smile is the lubricant in the service process.

Smile service, now, as long as it is a service-oriented enterprise, even the government and hospitals are holding a smile service month, regardless of the effect, just some misunderstandings about the smile service month are disappointing. Some enterprises think that it is to make some leaflets and put up some slogans in the enterprise. Service personnel should wear ribbons printed with "Smile Service" and smile politely and reason with others. Whoever fails to comply will be fined. This is not called "Smile Service Month", but is called "Promotion Month" by some enterprises. Sometimes the service may be ok, but what will happen next month after this month? Smiling service is not what you say, but what you do with your heart.