Hongguang MINI EV sells over 1,000 yuan a day. Is it a life-threatening situation without airbags? Netizen: Because it’s too cheap

Wuling Hongguang, a car company that was once touted by people, is everything it has done before really just a gimmick to increase brand awareness? In fact, this is not the case. This car company, which is known as Qiu Mingshan's car god, is serious about building cars.

Put aside the prejudices in your hearts first, apart from the business compliments and business hype that you often talk about, if I say that Wuling Hongguang has no real hard power until now, would you believe it? ? Obviously this is impossible and unbelievable, so why can Wuling Hongguang become a sacred car in people's minds? There are mainly the following two reasons.

Illustration: Wuling Hongguang S3

1. The price is close to the people

Speaking of price, it must be related to the audience group. Wuling Hongguang’s audience In fact, it is very popular, because it is really affordable in terms of price. Most of its models are priced within 50,000, and a few models are priced within 100,000. To be honest here, after all, rich people are still in the minority, so Wuling's price range is affordable for most consumers, which is why its audience is so wide.

Illustration: Wuling Hongguang PLUS

2. Market positioning

Speaking of market positioning, this is similar to the first point of price we mentioned earlier. It has a huge relationship, because its price determines the market positioning. Wuling Hongguang's market positioning is a family car (the most affordable one).

3.? Cost-effectiveness

Speaking of cost-effectiveness, in other words, the performance of the car itself far exceeds the price of the car itself. This is also what many consumers are most concerned about. , here we take the Wuling Hongguang MINI EV we are going to talk about today as an example.

Illustration: Wuling Capgemini Victory

The Wuling Hongguang MINI EV was launched in July this year. Three new models were launched in one month. Its pricing range is between 28,800 to 38,800. In September this year, it won the first place in the country with sales of 20,150 units. After October, its highest single-day sales directly exceeded 1,000 units. Is this overwhelming sales volume also confirmed? Where did it get the title of "sacred car"? It is worth mentioning that this Wuling Hongguang MINI EV is also a new energy vehicle!

Having said so much, let’s take a look at its appearance first and see if its appearance touches your little heart!

Caption: Wuling Hongguang MINI EV

How about it? Are you amazed by its cute figure? Here, I won’t introduce too much about the appearance of the car body. In fact, the main feature of Wuling Hongguang’s MINI model is its convenient travel, and its positioning is also the same. Its sales slogan is—— The people's scooter.

So why are the sales of this people's scooter so high? It’s just for the following reasons.

1.? Cheap price

In terms of price, looking at the car market, this Wuling Hongguang can be said to be "cabbage price", which means that everyone can afford it. , which also broadens its audience. After all, affordable things are acceptable to most of us.

Illustration: Wuling Hongguang MINI EV

2. Easy to operate

Because this car has a small body, it is easier to operate than others. A family car is much simpler. First of all, it has a wide line of sight, which reduces your risk when parking and missing another car, and can minimize the risk of collision.

3. No fuel consumption

Because this is a new energy vehicle, there is no need to worry about fuel consumption.

Illustration: Wuling Hongguang MINI EV

Speaking of this, there will definitely be many people concerned about its power issue. Don’t worry, we will talk about it right away.

In terms of power, the relaxed model (RMB 28,800) and the free model (RMB 32,800) have a pure electric cruising range of 120Km, while the Yuexiang model (RMB 38,800) can reach 170Km. Their maximum power is 20Kw and the maximum torque is 85N·m. , the maximum speed is 100Km/h.

Seeing this, I believe it is not difficult for everyone to see that this car is actually not outstanding in terms of power, but as a mobility scooter, it is completely sufficient. So, let me ask you a final question. If you want to buy a mobility scooter, would you choose this Wuling Hongguang MINI EV?

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.