What is the entrepreneurial spirit of Maotai?

Maotai's entrepreneurial spirit is to love Maotai and win glory for our country. Build a national winery, be a good drinker, repay the motherland with excellent products, and win dignity and honor for the country. Ensuring first-class products, first-class management, creating first-class benefits and building first-class style are the code of conduct of national wine drinkers and the enterprise spirit with great cohesion and centripetal force.

Maotai enterprises, from the initial three small private workshops to the local state-owned Maotai Distillery, and then to China Kweichow Moutai Group Company, are all devoted by generations of Maotai people.

Over the past 60 years, we have made great efforts, with both successful experiences and lessons of failure. Our operation is bleak and our performance is remarkable. Thanks to the support of excellent corporate culture, we ensure that our foundation is evergreen, our operation is sustainable, and our flag and brand remain unchanged.

The unique history and culture have made Maotai, the national wine, and also her brand attributes. 200 1 The article "Remodeling Culture of National Liquor Maotai" explains the cultural connotation of "green Maotai", "humanistic Maotai" and "technological Maotai".

The essence of China Liquor: When drinking, we need appropriate food to match, so as to show and enhance the style of liquor. At the same time, while enjoying delicious food, we also need to express and sublimate with wine. Only when wine and food are properly matched can we give full play to their respective beauty and bring good feelings to enjoyment.