Why do users at Station A and Station B have a bad relationship?

The relationship between the users of Station A and Station B is not good, and they often fight each other. Because of the public opinion war of "escape from Station B and return to Station A" led by Station A, the base of Station B was shaken. Only under such circumstances can they be so concerned and quickly organize and launch a counterattack of public opinion.

The origin of the matter was that Station B held an event called the "Heartbeat Challenge Mixed Cutting Competition", which was similar to the celebrity ranking event on Weibo. The original intention was to arouse the interest of fans, idols and the platform* ** Vibrate, pull the active user data of the platform.

However, this event was invaded by fan circle culture and caused controversy. Xiao Zhan’s fans crazily surfed the rankings, which aroused dissatisfaction among other participants. During the process of adjusting the rules twice, site B found it difficult to balance the demands of Xiao Zhan’s fans and other participants. This eventually led to a large number of core 2D users rebelling and wanting to abandon B. Roll A.

Station A seized this opportunity and put up the slogan "AC is here, love is always there", intending to attract core two-dimensional fans who are dissatisfied with the generalization of station B, and actively stir up the enthusiasm of core two-dimensional users. Battle for battle. Of course, Station B was also aware of Station A's actions and began to fight back in public opinion. The core point is: Under the invasion of the rice circle, there is no pure land in the second dimension, and it intends to throw the blame to the crushing attack of the rice circle culture and whitewash itself. .

The two-dimensional competition that has been quiet for several years has revived. Behind it is that after nearly two years of repairs, Station A has gradually recovered its vitality and wants to compete for a greater say in the two-dimensional field. Entertainment Business Observation It is believed that this means that Station A is taking the initiative to sound the clarion call to rebuild its influence, and will compete with Station B overtly and covertly for a long time in the future.

Extended information:

In the process of rebuilding station A, the most direct competitor is station B.

Although Bilibili has slowly stepped out of the circle, especially with the help of New Year’s parties, DingTalk events, online education during the epidemic, online music and other activities, Bilibili has slowly stepped out of the two-dimensional world. Positioning has begun to develop in a larger direction, which is also the reason why the stock price of Bilibili has continued to rise recently: ordinary people’s eyes are more focused on Bilibili, which is full of community and cultural atmosphere.

According to data, the stock price of Bilibili has risen by more than 50% since 2020, and it has performed well among Chinese concept stocks. On April 22, the stock price hit a record high of US$30.5 per share, with a market value of US$30.5 per share. It also once exceeded 10 billion US dollars, fulfilling Chen Rui's long-cherished wish of a company with a market value of US$10 billion ahead of schedule.

As Station B increases its layout in pan-entertainment such as live broadcasts and variety shows, the proportion of two-dimensional users and content in the total market on Station B has gradually decreased. According to data from Shunwei Capital's article, they intercepted the most popular video scores in each section of station B and found that non-two-dimensional sections are already very prosperous, and two-dimensional related content only accounts for about 15-20%.

It can be said that Station B has achieved staged success in getting out of the two-dimensional content and user ceiling, but this will also bring about two problems.

First, the early core two-dimensional user satisfaction dropped. This "Heartbeat Challenge Mixed Cut Competition" was just a trigger, igniting the long-standing anger of many two-dimensional users, which led to such a big commotion. In fact, ever since Bilibili went public and accelerated its capitalization and de-labeling of two-dimensional products, the voice of the core two-dimensional circle to "escape from Bilibili" has never stopped.

Secondly, although the core ACG no longer has an absolute advantage, this type of users is still the most important force in maintaining the ACG community atmosphere at Station B, contributing ghost beasts, high-energy editing content, and high-quality barrage comments. Wait, this has also become one of the motivations for non-two-dimensional users to open Bilibili.