What does "title" mean?

Naming is a special form of advertising, which generally refers to a phased publicity strategy adopted by companies in order to enhance the visibility and influence of their companies, products, and brands.

1. Title label version

Specifications: subtitles and dubbing appear at the beginning of the program;

Example: "This program is broadcast under the title of XXX", Duration: 5 seconds per issue;

Features: The first chapter and the first screen. It creates a strong visual and auditory impact on the audience.

2. Host’s mouth broadcast

Specifications: Host’s mouth broadcast at the beginning of each chapter of the program;

Example: “Welcome to XXX on time - Rule of Law China";

Time: no less than 2 times in each program, about 30 seconds;

Features: The first sentence of the opening sentence reminds the audience repeatedly. Use voice to strengthen consumer reminders

TV naming sponsorship

TV naming sponsorship is one of the special forms of TV advertising, which can be roughly divided into two categories: column naming and theater naming. kind. In addition, special advertising forms include column naming, column reminders, special broadcasts, column naming, program guides, new film trailers, end-of-credit tags, computer backboards, etc.

Theatre Title

Here is the Sichuan TV Advertising Operation Center as an example. The theater title includes: 5 seconds of theater title standard version (2/3 screen) at the beginning of the film, 15 seconds of advertising corner Standard

Column naming

Here we take the Sichuan TV Advertising Operation Center as an example. The column naming includes: 5 seconds of title standard at the beginning of the film (2/3 screen) 15 seconds of advertising corner mark