What do you need to pay attention to when opening a maternal and infant store?

Pay attention to the following when opening a maternal and infant store:

In broad daylight, opening a black shop

If the lighting is not bright enough, you will have the illusion that your store is about to close down. If you don't want customers to have this illusion, turn on the light. You know, the primary goal of opening a store is to make money, not to save money. If you lose a large number of consumers in order to save a little electricity, it is really not worth the candle. Secondly, the brightness in the store should be directly proportional to the overall grade of the store, that is to say, the brightness of the window, entrance, cashier and so on should also be different because of different locations. If there are other maternal and child stores in your street, what you have to do is to be brighter than the competitive stores and be the brightest one on the street.

countermeasures: the lighting effect can enhance the aesthetic effect of the whole mother-baby store, and can change the feeling of customers' space. Usually, the lighting of mother-baby store includes white light, warm color light and other decorative color lights. Generally speaking, white light should be placed on the top of the ceiling, while warm color light can be placed on the second floor of the ceiling and the container, so that the overall lighting effect of white light will not be affected. The decorative color lamp is best placed in the corner to set off the effect.

Some people open deaf-mute shops

First, some store staff always keep a lukewarm attitude, regardless of whether customers come in or not, neither asking about customers' needs nor introducing product selling points, leaving customers in vain!

Second, music determines the tonality of a store, even the style of the store. Customers who don't need to shop may decide to visit your store because of a favorite song, and some customers whose ears are stimulated will put down their shopping baskets and walk away. All this depends on whether the shopkeepers can catch the customers' ears.

According to some data, good background music can increase the customer patronage rate by 15%; Soothing music can increase the deep contact rate of customers and increase sales by 3%.

Countermeasures: Most people who go to maternal and infant stores are pregnant women and babies, so background music should also be selected and designed around this target group. Pregnant women are suitable for listening to soft, cheerful and gentle, and babies are suitable for listening to children's songs. Except for the music that is too powerful and almost crazy, all kinds of styles, from brisk and lively to soothing and smooth, elegant and moving, can be played as background music during the operation of the maternal and infant store.

The window is unattractive

The window plays an extraordinary role in the baby products store, which enables consumers to fully understand the taste of the store; Can attract customers' attention in the first time, can show the core products to consumers in the shortest time, as long as the products in the store are placed reasonably, but the product display in the window should have artistic standards.

if you want to sell the goods, you should change the window frequently, and the appropriate update frequency is 7-14 days. Every day there is a new atmosphere, which will make old customers feel fresh every time they come, and there will be no aesthetic fatigue.

countermeasures: the window is the face of the store, and a good window display is a wonderful artistic presentation.

first, set the theme of the window (what do you want to tell customers? ）；

second, select products and props according to the theme (through what display);

third, do every detail of the window (details determine success or failure);

Fourth, adjust the model's standing position (think about how the model can stand well according to the theme);

Fifth, adjust the lighting (good vision makes the mood comfortable and experience better);

sixth, make sure whether your window space is three-dimensional, hierarchical, themed and story-telling, which can be fascinating.

There are not all kinds of goods, and there is no primary or secondary sales of goods

Whether it is an individual maternal and child store or a maternal and child products cabinet group in a large supermarket, it is necessary to do a good job of category differentiation, with the main promotion and matching sales, so as to meet the various needs of customers and facilitate the transaction.

countermeasures: in addition to the standard products such as milk powder and diapers, we can also expand the categories of goods, such as children's toys, nutrition products, children's clothes and so on. Variety is more conducive to retaining customers.

The shelf design is unscientific, and the display area is too wasteful

The "stacking" of maternal and infant stores can not only highlight the brand image of products, but also attract consumers' attention as much as possible, which is the main factor to improve product sales. Standard shelves and displays earn profits by square meters. How much profit can a square meter area create for you? Can your golden point bring several times the profit of other points? If not, please adjust quickly! !

on the end shelf at the entrance of the store, children's clothes in the current season, new products, recent promotional products and explosive products can be placed.

countermeasures: different stacking positions should be selected according to different product life cycles. For the best-selling brands whose product cycle is mature, their focus is on sales volume. If the promotion efforts are appropriate, the position of the pile head should be selected in the main channel, the promotion position of the channel in front of the checkout counter, the positions at both ends of the channel or the ends of the end frame; For new products that have just been introduced into the market, the emphasis is on brand display, and the stacking position can be selected at the main channel at the entrance.

not all promotional products should be placed in a golden position. In the non-golden position, through good pile head shape and decoration, aesthetic feeling, brand image and sales volume can also be piled up.

there is no difference between the best-selling goods and the slow-selling goods.

in fact, the most taboo of stores is dirty, messy and poor. Milk powder, diapers, nutrition and even pacifiers are all laid out together, so it is difficult for customers to choose and it is difficult for you to find them. If your display doesn't reflect the "classification principle" and "associated display principle", it will inevitably reduce your sales. If the best-selling products lack sufficient display space and number of rows, how can they sell well? Where is the profit? After all, retail is to "make the best sellers sell better", and your display restricts the development of your store.

countermeasures: stores mainly pay attention to inventory and product categories in a timely manner, and make up for deficiencies and new ones.

Attachment: 19 points for attention in maternal and infant store display

1. The number of goods displayed on the end shelf and stacking head should not exceed two, and they are the same kind of goods.

2. When the pile head is displayed, props such as pads should be used to raise the goods near the central part layer by layer, so that the goods are arranged step by step from the outside to the inside, with a sense of hierarchy.

3. The goods displayed on the end shelves and piles should have a sense of quantity.

4, there should be eye-catching and attractive POP logo.

5. During the exhibition, attention should be paid to the display of best-selling, high-margin or leading commodities in gold sections.

6. Pay attention to the color matching of goods.

7. Commodities should be displayed by category.

8. Similar goods should be displayed from left to right and from low to high according to the price band.

9. The display should focus on the golden position.

1. The display must conform to the principle of commodity classification.

11. There is only one display area for any commodity on the shelf.

12. The display must follow the principle of first in first out.

13. The display must ensure the safety of goods and the personal safety of others.

14. The display should have the correct price mark and the correct position.

15. No goods beyond the shelf life shall be displayed.

16. No goods with damaged packaging, missing accessories or damaged quality shall be displayed.

17. The display should be full of shelves and the quantity of goods is sufficient (if it is out of stock, it should be displayed in advance).

18. The displayed goods should be kept clean, tidy and in the correct position.

19. The goods are displayed from light to heavy from top to bottom, with the heavy ones on the bottom and the light ones on the top.

unclear price tag and nonstandard use of price tag

If the price tag of goods in storefront is unclear and nonstandard, it will cause obstacles for customers to understand the products. Usually, what customers are most concerned about or see at first sight is the price of the product. If the label is confusing, the handwriting or numbers are unclear, or the posting position is not standardized, the customer's patience will be damaged, and then they will leave the store. So, if you want the store to develop healthily, please start with a small label!

Analysis of advantages and disadvantages of price tag:

Clear price tag, positioning display, quantitative distribution and protection of best-selling products

Functions of price tag:

(color management) Regular price = blue, special price = red, member price = pink, lowest price of similar products = orange, temporary special price = white, etc.

Size of price tag: three types.

the special offer method is monotonous

Generally, there are two kinds of promotion methods used by stores: a few discounts or a price. However, as a shopkeeper, you must know that what customers need is not cheap, but to take advantage of it. You must always make them feel that they are beneficiaries. This point can be learned from supermarkets and talked about by experience.

countermeasures: do a good job in promoting sales:

1. Critical price-customers' visual error

2. Step price-making customers feel anxious automatically

3. Price reduction and discount-giving customers double benefits

4. False discount-giving customers a different feeling

5. A moment of money. Therefore, for new products in the store, we should set up a "column" booth in a conspicuous position in the store, and make eye-catching signs with balloons or red banners, so that customers can be attracted as soon as they enter the door.

improvement measures: establish commodity elimination system and introduce new products. When some milk powder brands or diapers have been unsalable, they should be removed from the shelves in time to find new products that sell better and have higher profits. And when putting new products on the shelves, we should pay great attention to obvious display, poster description and promotion activities; Learn to show new products by using windows and models.

The quantity of gifts is small and the quality is poor

Appropriate small gifts or gifts are the best means to maintain old customers and keep the return rate, but some businesses just don't want to pay this money, and all they provide are products with little quality. Will customers feel happy or satisfied when they get such goods? Don't lose your old customers because you are stingy. Everyone with a discerning eye knows that this is the most stupid thing to do. If a gift can bring two old customers to introduce, the gift money of the merchant will come back early.

always remember: if the gift is not targeted and attractive, it is better not to give it. If the quality of the gift is worse, I'm sorry, this gift will become negative publicity.