What stages has the development of public service advertising in our country gone through? And make a brief comment on its current situation.

Answer: Our country’s public service advertising has experienced a process of transformation from spontaneous to conscious, from social and political orientation to public service orientation, and has experienced social notification, public welfare activities, public welfare slogans, and public welfare publicity. Until the development of public service advertising.

It can be roughly divided into the following stages:

① Early social advertising focused on politics and military affairs. For example, revolutionaries spread new ideas by running newspapers and writing articles. It is said to be a socio-political advertisement to save the country and the nation.

In the face of the dumping of foreign goods in China, the national industrial organization launched a publicity campaign of "Using domestic goods is the most glorious", and designed some logos and placed advertisements in local and foreign newspapers and billboards. It's a typical public service announcement. Revolutionary slogans during the war also served as public welfare advertisements, with strong military and political overtones.

② After the founding of the People's Republic of China, urban sculptures, National Day "flower arrangements" and the public service advertising campaign of "Love China, Build the Great Wall" have gradually become more social services.

With the development of the times, people’s awareness of public service advertising has become stronger, and various public service publicity has appeared, but the methods are still relatively old, such as street posters, billboards, and advertising to relevant units. Distribute leaflets to individuals.

③Public service advertisements also began to appear in mass media such as radio, television, and newspapers to provide informative and promotional education, represented by "save water" and "advertise widely", and gradually became popular Thousands of households. Special awards and seminars for public service advertisements were also established at this time.

④Companies have also begun to participate in the production of public service advertisements, packaging them into unique corporate image films. Along the way, public service advertisements have appeared in China, and many excellent works have appeared. But on the whole, the level of public service advertisements in mainland China is not high. Most of the works are conceptual and slogan-based, with obvious traces of political propaganda.