Red Star Macalline corporate culture?

Philosophy: Customers are the foundation of an enterprise, and innovation is the soul of development.

Values: Diligence and honesty, with a spirit of giving first. There is justice in the world, and efforts will always be rewarded. It’s better to do what you say, and do your best when you do it. Taking improving the level of operation and management as the first wealth.

Social and cultural values: justice, temperance, courage, wisdom.

Brand: Hypermarket prices, hypermarket services. Create a well-known trademark in China and the first brand in the Chinese home furnishing market.

Creed: Don’t be afraid of not being able to do it, be afraid of not being able to think of it; don’t be afraid of not being able, be afraid of not being committed.

Spirit: Be meticulous and regard credibility as life; be diligent and pragmatic and regard today as lagging behind.

Business policy: The company revolves around the market, and the market revolves around customers.

Quality policy: Integrity management, quality first.

Service policy: Customer satisfaction is the criterion.

Work style: An efficient and capable team will do small things well thousands of times and do them well. If you can do thousands of small things well, you will be able to do big things.

Working principles: Be interested, patient, and have a sense of crisis; be diligent and pragmatic, and seek root causes in everything; be good at discovering problems and improve theoretical construction; focus on implementation, and avoid starting and ending; turn knowledge into ability, and Capabilities become benefits.

Management: Repeat, focus, and focus. Focus on improvement and implementation (key points)

Management objectives: Everyone has the ultimate responsibility for everything, and everyone pays attention to economic benefits.

Management features: Market-oriented operation, shopping mall-oriented management.

Management model: When encountering difficulties, learn to take one more step, ask one more question, think first, make bold assumptions, and demonstrate scientifically. Take action quickly for best results.

Management warning: Errors in decision-making are the biggest disaster for an enterprise.

Work efficiency: Quick response, action starts from the first second; if today’s work is completed today, tomorrow will definitely be 5‰ better than today.

Employee morals: Patriotism, dedication, love for the Red Star, love for society, ethics, law-abiding, proactive, diligent and pragmatic.

Code of conduct: Be polite, neither humble nor arrogant, and do not look down upon others.

Dedicated attitude: Do what you do, love what you do, excel in what you do, surpass yourself, and have a high sense of responsibility for your job.

Concepts on how to deal with people: Be open-minded, trust others, and value others. Discover the advantages of others, I am for everyone, and everyone can be for me.

Employee qualities: Correct aesthetics, distinguish right from wrong, constantly adjust mentality and correct position; attribute it internally, avoid attributing it externally, and avoid using your own strengths to compare with others' shortcomings to improve work quality and image. .

Build 40 brand chain hypermarkets by 2008, build the "Wal-Mart" of China's home furnishing industry, and become an international enterprise group

Build 200 brand chain hypermarkets by 2020, Build a world commercial brand of the Chinese nation and strive to enter the world's top 500 companies

In 2006, the Party Committee of Red Star Furniture Group was awarded the "National Advanced Grassroots Party Organization" by the Organization Department of the Central Committee of the Communist Party of China

2006 In 2016, it was awarded “The First Brand in Core Competitiveness of China’s Home Furnishing Industry”, “Top Ten Competitiveness Stars in China’s Home Furnishing Industry” and “The Most Competitive Service in China” by the China News Service Evaluation Center in a large-scale survey and evaluation activity on the competitiveness of the national service industry. "Top 500 Enterprises"

In 2006, Chairman Che Jianxin was awarded the "Outstanding Entrepreneur in Brand Building in China" jointly awarded by China Enterprise Culture Promotion Association and other units.

In 2006, he was awarded by China Enterprise Culture Promotion Association Association and other units jointly awarded "China's Most Influential Furniture Chain Brand"

In 2006, Shanghai Red Star Macalline was jointly awarded "China's Commercial Famous Brand Enterprise" and "China's Commercial Famous Brand Enterprise" by the China Chamber of Commerce and the China Commercial Famous Brand Management Committee. China's famous commercial service brand"

In 2006, Changzhou Red Star Macalline was jointly awarded the "National Integrity Shopping Mall Demonstration Unit" by the China Consumers Association, China Marketing Society and other units

In 2006, Che Jianxin The chairman of the board was jointly awarded the "Tenth Five-Year Outstanding Jiangsu Businessman" by the Jiangsu Provincial Economic and Trade Commission, the Provincial Federation of Industry and Commerce, the Provincial Small and Medium Enterprises Bureau and other units.

In 2006, Chairman Che Jianxin was awarded the title of "Excellent Jiangsu Businessman in the Tenth Five-Year Plan" by the Chinese Academy of Management Sciences, Awarded "2006 Chinese Enterprise Management Talent" by the China Civil (Private) Economic Research Association

In 2006, it was awarded "2006 National Excellent Unit for Enterprise Culture Construction" and "2006 National Enterprise Culture Construction" by China Enterprise Culture Promotion Association Excellent Work Case Award"

In 2006, Chairman Che Jianxin won the "2006 Outstanding Contributor to National Corporate Culture Construction"

In 2006, Chairman Che Jianxin won the honorary title of "Outstanding Contributor to the Construction of National Corporate Culture" in 2006 at the All-China Federation of Industry and Commerce, China Private Economy In the "Brand China General Rating" activity jointly sponsored by the Research Association and 10 other units, it was ranked among the "100 Chinese Brands"

In 2006, it was selected by the International Human Resources Management in the annual selection event of China's human resources The Association, the Certified International Human Resources Professional Management Office and other units were awarded "Top Ten Employers in China's Industry"

In 2005, it was awarded the "2005 National Integrity Market Demonstration Unit" by the China Marketing Society

2005 In 2005, it was awarded "The Most Influential Brand in China's Home Furnishing Market" by the China Double Baifeng Organizing Committee

In 2005, it was awarded the "2005 National Corporate Culture Construction Special Contribution Award" by the China Corporate Culture Promotion Association

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In 2005, it was awarded the "National Civilized Unit" by the Central Spiritual Civilization Construction Steering Committee

In 2005, it was awarded the "Glorious Land Greening Award" by the State Forestry Administration

In 2005, it was awarded the "National Civilized Unit" by the Central Spiritual Civilization Construction Steering Committee. Awarded "Top Ten Outstanding Units for the Construction of Chinese Enterprise Culture" by the Jiangsu Provincial Enterprise Promotion Association

In 2005, it was awarded the "National Demonstration Base for Creating Learning Organizations" by the China Learning Organizing Committee

In 2005, it was awarded the "Demonstration Unit for Creating a Learning Enterprise" by the Propaganda Department of the Jiangsu Provincial Party Committee

In 2005, it was awarded the "China Integrity Demonstration Unit" by the China Enterprise Reform and Development Research Association

2004 In 2004, it was awarded the title of "Top 100 Most Competitive Enterprises in China" by China's Most Vital Enterprise Selection Committee.

In 2004, it was awarded the title of "Quality-oriented and Integrity-Based" Outstanding Unit by China Technical Supervision and Information Association

In 2004, it was awarded the "Top 50 Most Competitive Private Enterprises in China" by the Chinese Academy of Social Sciences

In 2004, it was awarded the "Top 50 Most Competitive Chain Enterprises in China" by the China News Service Evaluation Center

In 2004, it was awarded the "Top 30 Private Enterprises in China" by the All-China Federation of Industry and Commerce

The Top Ten Furniture Shopping Malls in China in 2004

In 2004, it was awarded the "Top 30 Private Enterprises in China" by the Jiangsu Provincial Consumers Association. "Integrity Unit"

In 2004, it was awarded the "Vice Chairman Unit of the China Furniture Association" by the China Furniture Association.

In 2004, it was awarded the "Top Ten Outstanding Contributions to Chinese Corporate Culture" by the China Corporate Culture Promotion Association. Unit"

In 2004, it was awarded the "Chinese Corporate Culture Award" by the China Corporate Culture Promotion Association

"Building a Special Contribution Unit"

In 2004, "Red Star" brand furniture was awarded "China's 100 Most Competitive Famous Brands" by the China News Service Evaluation Center.

In 2003, Jiangsu Provincial Federation of Industry and Commerce Vice-president unit

In 2003, the national "No Counterfeit Products in Hundreds of Cities and Thousands of Stores" campaign, Jiangsu Province Demonstration Store

In 2003, it was awarded the "National Integrity Award" by the National Market Integrity Construction Organizing Committee Construction Demonstration Unit"

In 2003, it was exempted from inspection by the Jiangsu Provincial Industrial and Commercial Bureau

In 2003, it was awarded the "Jiangsu Provincial Model Market" by the Jiangsu Provincial Industrial and Commercial Bureau

In 2003, it was awarded the "Jiangsu Provincial Model Market" Awarded "Jiangsu Province Civilized Market" by Jiangsu Provincial Administration for Industry and Commerce

In 2003, it was awarded "Integrity Enterprise" in the furniture industry of eighteen provinces in China by Beijing Furniture Industry Association in 2003

In 2003, it was awarded "Integrity Enterprise" by China Building Materials The Industrial Economic Research Association awarded the title of "China Green Ecological Home Furnishing Demonstration Mall of World Furniture and Home Plaza Co., Ltd."

In 2003, it was awarded the "National Advanced Unit for After-sales Service of Famous and High-Quality Products" by the China Chamber of Commerce

(The above are the main honors received by Red Star Group after 2003)