Is it better to join the maternal and child store or not?

The pregnant and baby industry has always been optimistic, and the investment in maternal and child stores is low and the return is high, so operating maternal and child stores has become the first choice for many entrepreneurs. So, does opening a maternal and child store make money alone or by joining? I believe many people have been troubled by this problem.

Is it better to join the mother-baby store or open it yourself?

Opening a maternal and child store, joining and self-operated have their own advantages and disadvantages, but whether to join or not, let's first look at the difference between joining and self-operated maternal and child stores. What are their advantages and disadvantages?

Advantages and disadvantages of joining a maternal and infant store

Operating a maternal and child store in the form of joining is more suitable for newcomers in the maternal and child industry who have no experience in opening stores and purchase channels, or operators who need large-scale and standardized maternal and child stores. The advantages and disadvantages of joining a maternal and infant store are as follows:

First, the advantages of joining

1. I have no experience in opening a store, and my business is more worry-free.

After joining the maternal and infant brand, the franchisee will guide the operators in site selection, decoration, purchase and distribution. For those who have no experience in opening a shop, they only need to prepare enough funds, which saves a lot of trouble in opening a shop. Joining the headquarters later will also formulate unified business plans and marketing activities, so it is easy for people who have no experience in physical store operation to open stores.

2. Big brands are guaranteed and there is no pressure.

Regular maternal and infant franchise brands have their own professional operators, stable suppliers and perfect risk control mechanism, which have become the guarantee for you to open a maternal and infant store. Even some maternal and child franchisees provide return service. For example, the expired milk powder that cannot be sold in the store for a long time can be returned to the headquarters, thus eliminating a lot of inventory pressure.

3. Professional systematic training and rapid growth.

Choosing to join the maternal and infant brand, the franchisee needs to organize lectures and training regularly, or send people to your store for inspection and evaluation regularly, which can help you or your store manager find the omissions in the operation of the maternal and infant store and help the clerk improve the sales ability.

Second, the disadvantages of joining

1. The cost of opening a store is high and the investment pressure is high.

Although joining the maternal and infant store saves tedious preparations, it has certain financial threshold for franchisees. In addition to preparing funds such as rent, personnel recruitment fee and purchase fee of goods and equipment, joining the maternal and infant store may also need to pay tens of thousands or even hundreds of thousands of yuan of joining fees and management fees to the franchised brands, which will bring considerable financial pressure to investors. The "Youbao Garden" launched by Youjiabai is also aimed at the support of franchisees!

2. The brands are mixed and the risks are not small.

With the growth of the maternal and infant market and the rise of the franchise model, maternal and infant brands emerge one after another, and some regular brands are also doped with a large number of unscrupulous maternal and infant franchisees. For example, some people induce you to sign a contract under the guise of joining, but they don't care about the business situation behind. Joining a maternal and child store requires multi-party inspection, polishing your eyes and signing a contract seriously.

3. All the glory, all the losses.

Joining a maternal and child store can rely on the popularity of the brand itself to bring certain publicity and passenger flow to your maternal and child store, but such a connection is also a double-edged sword. Therefore, in order to make their own long-term development, franchise brands must spend some money to improve brand awareness and reputation. If the franchise brand is damaged, it will also have a certain impact on the franchise stores. Therefore, for small franchise brands, the risk of joining is even greater. Joining a bigger brand is more secure for franchisees.