Lantern Festival marketing activity planning plan

In order to ensure that things or work are carried out safely and smoothly, it is often necessary to formulate a careful plan in advance. The plan is the detailed process of solving a problem or a project or a subject. So does anyone know how to write a plan in a standardized way? The following is the Lantern Festival marketing activity planning plan I have compiled for you. It is for reference only. Let’s take a look. Lantern Festival marketing activity planning plan 1

As the Lantern Festival approaches, it is imperative for restaurants to plan Lantern Festival plans. The purpose of the plan is to increase the operating income of each store, establish a catering brand image, and stimulate holiday consumption climax. The specific content of the Lantern Festival promotional activity planning plan is as follows:

1. Activity theme

On the fifteenth day of the first lunar month, celebrate the Lantern Festival, and xx catering will send blessings

2. Activity time

Lantern Festival on February 8, 20xx

3. Activity location

xx restaurant

4. Activity content

1. Guests who come to the store to make purchases on the fifteenth day of the first lunar month can participate in the lantern riddle guessing activity. Those who guess correctly will receive a small exquisite gift. Each table is limited to guessing one lantern riddle.

2. Guests who come to the store for consumption on the 15th day of the first lunar month will each receive two Lantern Festivals while supplies last. The business must be registered and financial records kept.

3. On the fifteenth day of the first lunar month, chefs in each store will launch several reunion dishes, symbolizing reunion during the Lantern Festival.

5. Cooperation with departments

1. The planning department is responsible for designing banners, one for each store, with the content: Lantern Festival on the fifteenth day of the first lunar month, xx catering sends blessings, and uses the SMS platform to send Lantern Festival blessings Text message, content: Lantern Festival on the fifteenth day of the first lunar month, _catering sends blessings, _catering wishes you a full moon, round lights, everything goes well, love comes true, dreams come true and people are reunited!

2. The lantern riddles are printed and prepared by each store themselves. (The riddle part is distributed to the guests, and the answer part is placed at the front desk, and the answers are matched according to the serial number)

3. The gifts for guessing the lantern riddles will be distributed according to the existing remaining small gifts in each store, and the financial department will register them.

4. The quantity of Lantern Festival required by each store shall be arranged in advance by our purchasing personnel.

6. Precautions

1. Each store conducts relevant knowledge training for employees, proactively reminds guests when dining that day, and sends holiday blessings.

2. On the day of the event, the coupon activity will only be given away, and the points card activity will proceed normally. Lantern Festival marketing activity planning plan 2

1. Event time

xx, xx, 20xx

2. Event festival analysis

1. The Lantern Festival is a traditional Chinese festival. Traditional activities include eating glutinous rice balls, viewing lanterns, guessing crossword puzzles, etc. It contains the connotation of reunion, sweetness, auspiciousness and happiness. Therefore, our promotional activities focus on promoting products related to the Lantern Festival. At the same time, traditional activities such as fireworks, hanging red lanterns, and guessing charades are used to add to the fun, creating a lively atmosphere during the Lantern Festival and reviving consumer enthusiasm.

3. Purpose of the event

After the Spring Festival, customers’ enthusiasm for consumption has dropped. The Lantern Festival is the first festival after the Spring Festival. Therefore, it is necessary to make full use of the lively, festive and reunion atmosphere of the festival to stimulate and induce customer consumption, revive consumption enthusiasm, and increase overall sales. In addition, through various novel and effective promotional activities to consolidate existing customers, discover and cultivate new consumer groups, and enhance the company's visibility and reputation.

IV. Activity content

(1) Free glutinous rice balls with purchase

Customers who spend more than 99 yuan at one time during the activity can get free glutinous rice balls with their computer receipts Go to the checkout counter to receive 1 bag of Chinese New Year glutinous rice balls (valued at 3.9 yuan); similarly, with a purchase of 188 yuan or more, you can go to the checkout counter to receive 2 bags of glutinous rice dumplings (valued at 7 or 8 yuan) with your computer receipt. Delivery limit is 500 copies per day.

Note: Collect with a single receipt on the day, the consumption amount cannot be accumulated

(2) Guess riddles and win prizes

Decorate the hall into a Lantern Festival play area , hang lanterns, and post riddle strips in every corner. Anyone can participate in guessing the riddles. Anyone who guesses correctly will win prizes, and the prizes are exquisite gifts.

Performance: The performers have talented employees from the store coming to *** to perform together, with the purpose of increasing the lively atmosphere of the Lantern Festival.

Remarks

For a wider audience, you can ask couples to participate in a contest of feeding each other glutinous rice balls with their mouths to show their affection. You can also ask pregnant women or expectant mothers to compete with expectant fathers in making glutinous rice balls.

If you want to be creative, you can plan a pop-up marriage proposal. First, play a video to send blessings, and then perform the proposal live. Lantern Festival marketing activity planning plan 3

1. Activity time:

xxx

2. Activity subject:

Come and make trouble in the first month Lantern Festival

3. Theme of the event:

1. Come celebrate the Lantern Festival in the first month and have a show during the Lantern Festival

During the event, supermarkets will launch glutinous rice balls, dumplings, fresh products, etc. Super low price, the price is absolutely low, act quickly!

The newly introduced glutinous rice dumpling machine can make various flavors of glutinous rice balls for customers on site.

Remarks: At least two hours a day (please arrange the activity period by yourself. It is recommended to arrange it during the peak passenger flow period to promote performance improvement. Each department will organize corresponding big brand snap-up activities according to the situation, and strive to snap up prices lower than County average to improve rush buying performance (the purchasing department will negotiate in advance).

2. Bet dice to win the Lantern Festival and have fun

From the tenth to the fifteenth day of the first lunar month, any customer who purchases more than 58 yuan in supermarkets and more than 88 yuan in clothing and department stores, With your shopping receipt, you can go to the atrium on the second floor to participate in the activity of "Play dice to win the Lantern Festival" once. A single ticket can be cast up to 5 times.

Prize settings:

1. From 1pm to 5pm: a bag of melon seeds. 6pm: 1 pack of Lantern Festival

2. Lantern riddle guessing, lantern riddle culture exhibition

From the 10th to the 15th day of the first lunar month, any customer who spends more than 28 yuan in supermarkets and more than 58 yuan in clothing and department stores can participate in the "Guessing Lantern Riddles with Prizes Activity" by presenting their shopping receipts. Anyone who guesses any of the lantern riddles can go to the main service desk on the first floor to receive an exquisite gift.

Prize setting: about 1 yuan

Remarks:

① This event must be attended with a shopping receipt.

②The guessed spotlight number must match the puzzle number, and the answer should be written on the back of the shopping receipt.

③After the correct answer to the riddle is verified by the service desk, you can collect the answer and post it on the riddle to receive the prize.

IV. Advertising:

1. TV station advertisement, xx advertisement, xx advertisement

TV station media

Broadcast time: February From the 14th to the 19th

2. Lantern riddles: hanging lantern riddles on the first and second floors (in place on the ninth day of the Lunar New Year)

3. Hanging POP to celebrate the Lantern Festival

New Year’s goods Hanging flags for the Lantern Festival on the streets

Double-sided (in place on the eighth day of the Lunar New Year)

4. Signs outside the door: large signboards at the East Gate, Round Gate, and South Gate (in place on the ninth day of the Lunar New Year)

Broadcast: The service desk broadcasts throughout the building

5. Supermarket cashier/service desk activity notification board: small sign (in place on the ninth day of the Lunar New Year)

6. Door stickers: 1 All main entrances of the building (in place on the eighth day of the lunar month)

7. Banner: at the cosmetics stairway on the first floor

Double-sided KT board (in place on the eighth day of the lunar month)

Fireworks: one Lantern Festival marketing activity planning plan 4 for setting off fireworks outside the building

1. Purpose of the event

By holding a series of promotional activities during the Lantern Festival, we will further enhance the restaurant’s local popularity and attract customers Feel the influence and popularity of the restaurant in the local area, attract customers and expand the consumer group, which can then increase the operating income of the store and expand the brand influence. Achieve good word-of-mouth marketing in the local area.

2. Activity content

According to the festival characteristics during the Lantern Festival, choose a promotion method that suits you.

3. In-store decoration and atmosphere

1. Post some pictures related to the Lantern Festival and in-store promotion content posters on the restaurant store, mainly in red, highlighting the festive atmosphere of the festival.

2. The restaurant will arrange gift booths on weekends to carry out targeted promotions for dining guests.

3. Starting from the beginning of February, relevant promotional materials will be played in the store within a certain time period every noon and evening.

IV. Advertising

1. Promotional leaflets.

2. Newspaper advertisements.

3. Poster production.

Explanation: Franchise stores that need advertising can contact the planning department in advance to cooperate with them in producing promotional renderings and prepare advertising warm-up publicity in advance.

5. Promotional division of labor

1. The distribution of leaflets is completed by relevant departments;

2. Each store is specifically responsible for the reservation of individual customers and regular customers;

3. The store manager is fully responsible for promotion and reservation work.

6. Specific Promotional Activities

"Large Group Meal Promotion"

Activity content: During the event, all customers who dine in our restaurant can follow the corresponding 'Different discounts apply to the number of people (except the fifteenth day of the first lunar month).

2 to 4 people can enjoy a 10% discount.

5 to 8 people can enjoy a 12% discount.

9-12 people can enjoy a 22% discount.

The Lantern Festival is also the day when Chinese people are most willing to spend money. There is obviously a lot to be done on how to develop the Lantern Festival market. So how can the catering industry seize the business opportunities contained in Lantern Festival consumption? Of course, we must first conduct market research to accurately grasp the changing trends in people’s consumption during the Lantern Festival, and then formulate more targeted promotion strategies. From the new changes in residents’ consumption during the Lantern Festival in the past two years, it can be seen that Lantern Festival consumption has three obvious characteristics:

The catering industry must grasp the following festival service-oriented management methods:

a. Housewife type. That is, the restaurant delivers a complete set of semi-finished products or vegetables for the New Year's Eve dinner to households, replacing housewives' previous "busy New Year" activities of steaming buns, making meatballs, and frying peanuts. The restaurant only charges a small processing fee.

b. All-inclusive type.

That is, the hotel makes reservations for citizens to dine in the hotel for the New Year’s Eve dinner or holiday family banquet. Restaurants and hotels should adhere to the principles of diligence, frugality, high quality and low price, facing citizens, and serving the public, and launch many menus such as "respect the elderly banquet", "love banquet", "care banquet", "family reunion", etc., aiming to bring the working class to the forefront. Pull toward yourself to expand your target market.

c. Series type. In order to adapt to the consumption needs of modern people, restaurants and hotels should launch family-oriented New Year's Eve banquet delivery, "rental chefs", and open guest rooms, karaoke rooms, shower rooms and other leisure and entertainment facilities and places to residents to attract residents to the hotel I am entertained myself during the Lantern Festival.

At the same time, operators in the catering industry should also make a fuss about cultural taste. Food culture should be used as a platform to make people who have worked hard for a year eat relaxed, happy and interesting. Restaurants, restaurants, and teahouses can launch calligraphy and painting photography exhibitions, reading, playing and singing, appreciation of famous music, folklore, acrobatics, magic performances, and famous chefs teaching customers "unique dishes" activities in the store, so that customers can eat, drink, enjoy, watch, and listen together. In one body, eat smartly, have fun, and get spiritual enjoyment at the same time.

Marketing activities should focus on the following aspects:

“One is cheap, ten are loved”. At the end of the year and the end of the year, merchants should, with the purpose of sincerely repaying consumers, carry out promotional activities such as discount sales, free small items when buying large items, "profits every day, daily discounts", etc.

The layout and decoration of the Lantern Festival in the hotel:

1. A pair of golden boys and girls are placed at the main entrance, which will be used until the Lantern Festival. The hotel provides photo and photo services (guest photo washing fee self-care).

2. Hang gypsophila on the plants outside the hotel, stand a large pot of kumquats on both sides of the hotel’s main entrance, and hang red lanterns on the ceiling. Colorful flags are hung diagonally on the outer lawn.

3. A banner reading "xx Hotel wishes the people of the city a happy New Year" is hung at the gate.

4. The basalt stones on both sides of the gate are pasted with couplets "Golden Cup Drunken Universe" and "Jade Rabbit Welcomes Spring and New Years" and horizontally inscribed with "Congratulations on the New Year".

5. Paper-cut patterns of the Year of the Ox are pasted on the glass doors on both sides of the hotel lobby

6. Arrange two staff members (the pair selected by the Human Resources Department) at the front entrance of the hotel, wearing Wearing a calf costume and a calf headband, he is responsible for distributing balloons (one) and fruit candies (2 pieces) to children under the age of 10 who come to the hotel to dine.

7. Put colorful flags on the balcony railings on the third and fourth floors. Lantern Festival marketing activity planning plan 5

Activity theme:

20xx Lantern Festival promotion planning

Activity slogan:

Love the Lantern Festival (We meet in the Lantern Festival, and it’s the Lantern Festival again. The beautiful scenery of the Lantern Festival is the first time, the red lanterns are hung high, and the Lantern Festival is celebrated in a prosperous manner)

Analysis of event festivals:

1. The Lantern Festival is a traditional Chinese festival. Traditional activities include eating glutinous rice balls, viewing lanterns, and guessing crossword puzzles, etc. It contains the connotation of reunion, sweetness, auspiciousness, and happiness. Therefore, merchants’ promotions can focus on food and products related to the Lantern Festival. . At the same time, traditional activities such as fireworks, dragon dances, hanging red lanterns, and word puzzles are used to add to the fun and create a lively atmosphere of the Lantern Festival.

2. As soon as the Spring Festival is over, Spring Festival clothing will be on the market. For students, a new semester will also begin, so the Lantern Festival promotion can also focus on clothing, student supplies, etc.

Activity content:

1. A joint exhibition of delicious glutinous rice balls for the Lantern Festival

1. Open a glutinous rice dumpling food counter, including various brands of glutinous rice dumplings: such as Dragon and Phoenix Tangyuan series, Missing Tangyuan series, Sanquanling series, Youkang series. The flavors include Babao Nut, Black Sesame, Sesame Peanut, Rose Bean Paste, Hawthorn, Five Kernels, Peanut Sesame, Sugar-free, Halal, Rice Wine, etc.

2. If you spend over 88 yuan in the supermarket, you will receive a bag of glutinous rice balls or a small lantern, worth about 5 yuan.

2. Lantern Festival Snack Street

A snack street is opened at the entrance of large shopping malls and large supermarkets, with about ten stalls, including glutinous rice balls, candied haws, stinky tofu, fried sausages, mutton skewers, tenderloins, etc. , made on-site, you will get a snack coupon worth 10 yuan when you spend more than 100 yuan, and you will get 20 yuan when you spend more than 200 yuan, and so on. The more you buy, the more you get. The supermarket is limited to a single small ticket.

Activity description:

1. In addition to shopping, admiring lanterns and having fun, eating and drinking are also indispensable during the Lantern Festival. After shopping, it is important for customers to eat some delicious snacks It must be a great temptation.

2. Set up a service office on site. Customers can go to the service office with their shopping receipts to receive snack coupons. With the snack coupons, customers can go to the stalls to buy snacks.

3. Snack coupons cannot be exchanged for cash, and no exchange is available.

4. When making snacks, you must pay attention to hygiene and take certain measures to avoid the influence of oil smoke pollution and dust. At the same time, you must prevent the influence of natural wind and rain.

5. Snack stall setting: In addition to moving some snacks already available from merchants to the site, you can also invite some famous local snack bars to make and sell them on site.

6. In addition to using snack coupons, customers can also purchase with cash. Snack prices must be clearly marked on site so that customers can see them at a glance.

3. Enjoy the beautiful scenery on a good day and have fun in the Lantern Festival garden (amazing dream)

Open up a Lantern Festival play area, set up in the form of a grape trellis, hang various lanterns, and contain various Anyone who guesses correctly will win a prize. The prize is an exquisite small gift or a shopping voucher. The value is determined according to the difficulty of each puzzle. The prize can be marked directly on the lantern. The general prize value is 10 Yuan or less.

At the same time, activities such as roping and some folk acrobatics performances can be added to the recreation area.

Ring trapping: If you spend over 100 yuan in shopping, you can participate in the trapping process once. There are ten traps each time. If you hit the trap, you can take away the trapped items. The items in the circle are visited from far and near according to their value. The overall value setting of the item can be determined according to the full quota. The higher the full quota, the value of the gift can also be relatively increased. Generally speaking, the value of items should not be too high. Firstly, to prevent damage to high-value items, and secondly, lowering the quota will relatively increase the number of customer participants. Customers can also pay for the trap themselves.

Folk acrobatics performances: Invite some folk groups to perform acrobatic performances such as dragon dances and monkey tricks to increase the lively atmosphere of the Lantern Festival.

Note: The garden decoration must be exquisite, and attention should be paid to maintaining order at the event site. The beginning and end of park activities can be sounded with firecrackers