What does pk on the foreign trade list mean?

In the foreign trade industry, pk is a common noun, the full name is "price killing", that is, "price slaughter". In international trade, pk represents the price war between enterprises, that is, the two sides win more market share and higher profit rate through price competition. Foreign trade companies often send invoices to customers before delivery, which will indicate the information and price of the goods. If the price gap between the two companies is large, pk will be adopted to win more orders.

Although pk can improve the market share and profitability of enterprises, it also has certain risks and challenges. On the one hand, the price war may lead enterprises to bargain to the end, thus reducing the profit margin. On the other hand, orders may be abandoned because they are beyond the cost range that enterprises can bear. Therefore, enterprises need to weigh the advantages and disadvantages according to their actual situation and treat pk strategy cautiously.

In order to avoid the point of no return to the top price pk, enterprises need to find a competitive advantage. This includes brand influence, product quality and service. When negotiating with customers, enterprises should highlight their competitive advantages and not just pay attention to prices. In addition, enterprises can improve production efficiency and profitability by strengthening supply chain management and reducing costs, so as to better cope with price competition.