What are the investment promotion strategies?

The strategies of attracting investment include: industrial planning strategy and investment promotion marketing strategy.

1, industrial planning strategy:

Before attracting investment, the local government or park should first plan the blueprint of industrial development-the trend of industrial development, and the plan to support or even support the industry and its investors.

The role of industrial planning is to ensure that investment promotion can be carried out in the direction of long-term development needs and that major projects with high growth and high efficiency can be solidly promoted; The second is to form a good communication mechanism. For investors, clear industrial planning is an important basis for them to choose whether to invest.

2. Investment marketing strategy:

Attracting foreign investment is a special kind of marketing. From the strategic point of view, it is a process that regards "region" as "enterprise" and "future development of region" as "product", analyzes its internal and external environment such as business environment and industrial environment, judges its comprehensive competitiveness, opportunities and threats, determines its future development goals and directions, and plans and markets according to the goals.

Through overall planning, scientific and reasonable marketing strategies are implemented for economic and non-economic factors such as investment environment, policies and regulations and investment projects in the region to meet the needs of potential investment groups and realize the introduction of high-value projects.

Five ways to attract investment

1, industrial chain investment:

Investment promotion in industrial chain refers to a way to attract investment around the leading products of an industry and its supporting products, such as raw materials, accessories, spare parts and packaging, so as to seek common development and form a multiplier effect, thus enhancing the comprehensive competitiveness of products, enterprises, industries and even the whole region.

2, industrial investment map:

According to the needs of regional strategic planning and industrial development, industrial investment map is a customized map of potential investment objects. This paper describes the key points of regional development, analyzes the industrial links that need to be introduced urgently, and finally locks in the potential target enterprises, institutions or leading talents. The industrial investment map can give local governments a clearer direction and goal.

3. Eco-investment promotion:

Promote investment attraction with the construction of industrial ecological chain, promote the circulation of resources within the industry, continuously deepen cooperation, and build an industrial ecology promoted by industrial interconnection and integration. Assist enterprises to connect resources, extend the upstream and downstream industrial chains, deepen the achievements of attracting investment, amplify the benefits of attracting investment, and promote the development of industrial agglomeration.

4. Exhibition investment:

That is, by holding investment briefings, investment fairs, project promotion conferences, project launches, special festivals (such as Dalian Fashion Festival and Luoyang Peony Flower Festival) or holding commodity fairs and fairs (such as Xiamen Fair, Canton Fair, Shenzhen High-tech Fair and Beijing High-tech Industry Week) to attract investment.

5. Resource input:

That is, relying on the unique advantages of local resources, we will carry out investment promotion activities in accordance with international practices and market rules for optimizing resource allocation. For example, Baotou's rare earth resources account for about 70% of the world's reserves, and Baotou High-tech Zone mainly focuses on the research and development and industrialization of rare earths.