2022-0 1- 16 excellent advertising language is whispering in consumers' ears, which makes your heart itch!

Excellent advertising language is to whisper in the consumer's ear and make his heart itch!

Excellent advertising language should be self-centered, and the appeal of advertising language should not be limited to the appeal of product value, but can find the emotional appeal and even spiritual appeal of consumers in product value and in consumers' minds. Let products become the carrier of this emotional appeal and spiritual appeal, so that consumers can not only buy your products, but also express or release their feelings and love. Just like the roses on Valentine's Day, roses are the real "emotional expression tools" on this day. Men use roses to convey their love and admiration for women.

Therefore, when you create a Valentine's Day rose advertisement, you can shout "Give her 100 roses with 100 serious love". This sentence not only drives the amount of a single order, but also gives consumers a clear expression scale. After all, who doesn't want 100 love? Someone will surely say, isn't there a buzzword on the Internet? Called "Here you are 10 1 point, one more point will make you proud!" This is also a good idea. You can make 10 1 rose again for humorous couples to express. Another example is a masonry ring. Why do you exchange rings when you get married? In exchange for each other's love and responsibility and commitment. Therefore, at the wedding scene, the masonry ring played a role in expressing this strategic value. Imagine if there was no love. Is that ring missing a soul? Therefore, a good advertising language must be self-centered and learn to let consumers express their feelings through tangible products! In fact, any tangible product is equivalent to a symbol, and the symbol must carry meaning. The greater the significance of the symbol, the greater the value of the symbol! 10000 roses carry greater symbolic significance, so the inevitable value and price are better.

"If you love her, please treat her to Haagen-Dazs!" I understand this sentence as a summoning sentence. The so-called name is to attract customers into the door! If you love her, please treat her to Haagen-Dazs. This is a cry to hundreds of millions of men and bring them into the store.

So where does Haagen-Dazs' summoning power come from? It stems from its support for "love" and subtly sublimates the product value of Haagen-Dazs, making Haagen-Dazs a carrier to express love!

"If you love her, please treat her to Haagen-Dazs!" Just a love story whispered in your ear. What did Haagen-Dazs do for lovers in love?

If you love him, take her to Haagen-Dazs and take her to the silent confession of sex. Whether it is unrequited love or passionate love, or a newly married couple, Haagen-Dazs is the expression of that unique love. This slogan condenses "I love you"!

In fact, China people have a collective "common fault": they are not good at expressing their feelings. In emotional communication, you will be shy, shy and unnatural. But don't you have a mood in your heart? Have a strong emotional appeal, but they all like to guess each other. You must understand me. You don't even know me There is a lot of knowledge in it. It is said that men can't chop and change, but men can't resist this sweet talk. Sometimes, sweet talk is a humorous medicine to resolve emotional conflicts. Of course, compared with real direct action, sweet words are slightly weaker, but they can stabilize the war situation at critical moments and create opportunities and time differences for direct action. I think Haagen-Dazs has helped people who are not good at expressing their feelings to express their feelings, and helped couples with emotional conflicts to stabilize the situation and turn anger into joy. So this sentence is not casually shouted out, it actually solves the huge consumer demand.

Guys, think about it. When you have a crush on someone, you have been looking for the courage to tell her?

When you don't get the "care of drinking more hot water" because of your girlfriend's period, is your girlfriend giving you a cold war?

When you really have a child, do you want to convey the release of fatherly love and maternal love for the child?

At this moment, you suddenly pass by Hangendasi's shop and see this striking line on the door. What would you do?

You will feel that you are alive, Zhuge Liang, and the trick is coming! Can't taking her/him to Heipi and Haagen-Dazs for dinner solve this situation? You may also feel lucky, Lao tze is really smart!

Haagen-Dazs gives you courage, no less than that of Fish Leong. At this time, you must follow the trend, hold your girlfriend's hand, boldly step into the door of Haagen-Dazs and order the most expensive ice cream, right? It is said that feelings are priceless, but you can define a maximum price for him to express your love and tell her that she is the first person in your heart. Is this romantic feeling created at once? So Haagen-Dazs realized this, loved him and took her to eat Haagen-Dazs. Haagen-Dazs created not only ice cream, but also a platform full of love to express and sublimate love. Haagen-Dazs acted as a tool to express his love in the whole consumption process, but in fact he was also a real director, directing a romantic commercial drama "I Love You". This is where the brand is smart, giving consumers enough space, giving consumers enough experience, giving consumers value beyond the price, and letting everyone who comes to consumers feel the value of love from the heart. Let those who are not good at expressing their feelings talk about love in the environment created by Haagen-Dazs, but even if they don't say it, their hearts are here!

At this point, another brand has the same strategic thinking! Which brand?

Wang Pin!

What is Wang Pin's slogan?

One cow only gives six guests, only the most important person in life!

If a cow for six customers is a unique value slogan at the product level, then the most important person in entertainment life is the sublimation of brand value. Wang Pin is also a platform for expressing and releasing emotions. Whether it's steak or space environment, background music, service personnel, etc. They are all supporting roles, and the protagonist is always the consumer. We can interpret this sentence together, "Be kind to the most important person in life". Therefore, the brand is sometimes the best supporting role in the Academy Awards. The so-called best supporting role is that the supporting role is invisible and does not steal the limelight of the protagonist. One point is too much, and one point is not as good as one. The protagonist can bloom freely, but the supporting role is quite difficult to control. Too many green leaves rob the flowers of their nutrition, and the flowers are less conspicuous.

Ladies and gentlemen, when you see this sentence, do you suddenly feel what money is? Feelings and gratitude are priceless.

Writing this can't help but think of the strategic positioning of Jin Yong's old man "The Condor Heroes", "Ask the world how to teach people to commit themselves to life and death". The brand slogan of Jin Yong's Heroes of the Condor is the whole soul of this drama, and this drama is based on this sentence. Therefore, advertising language is actually a strategy, a strategy to shout out the brand by speaking people's words.

Back to Wang Pin's advertising slogan, one cow only gives six customers. What do you think of this sentence?

Is it true that Wang Pin steak is made of top-notch ingredients?

Look at the next sentence, entertain the most important person in life! To put it bluntly, isn't it: use the top of a cow to entertain the most important person in life.

Do you think if you put your lover, noble, lover, business partner, etc. When you go to Wang Pin for dinner, you will enjoy the steak with your eyes slightly raised relative to the corners of your mouth, as if all the words are in it, and you don't need to say anything to get the message.

So Wang Pin actually did the same thing with Haagen-Dazs, that is, not only selling products, but selling feelings.

It is the ingenuity of these two brand advertising languages to make products a tool for consumers to express their emotions and brands a platform for consumers to express their emotions. We often say that advertising language is a verbal slogan, but advertising language is also the concentration of brand strategy. Brand strategy is to shout out the brand through advertising language. Whether you love him and take her to eat Haagen-Dazs, or treat the most important person in life with a cow for only six guests, the emotional value based on the product value is the brand appeal. Does this weaken the prominence of product value? I don't think so. The consumer's mind is a never-ending machine. Consumers will analyze and observe for themselves. They will come up with a very interesting answer. Can you treat important people and give them your favorite food? Of course not! In other words, through the strategic appeal of emotional appeal, the brand not only realizes the sublimation of brand value, but also accurately conveys the value of product layer to consumers, which can be described as killing two birds with one stone ~!