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Medical students' innovation and entrepreneurship plan

In the ever-changing modern society, the frequency of using business plans is increasing gradually, and business plans can help entrepreneurs unite people and manage them effectively. I believe many friends are very upset about drawing up the business plan. The following is my innovative business plan for medical students. Welcome to share it. Innovation and Entrepreneurship Plan for Medical Students 1

Project Name: Portable Medical APP

Team Member: An xx

Instructor: Yang xx

1. Project Description

With the application and development of mobile Internet, cloud computing, big data and other technologies, the Internet has once again become a hot spot of social and industrial concern. Different from the past, the focus of attention this time is "traditional industries in internet plus".

the development of technologies related to cloud medical care, mobile health and big data has promoted the application and development of various medical health apps based on mobile internet. In addition, the popularization and use of wearable medical health monitoring equipment and the establishment of cloud hospitals have provided more convenient and efficient service means for future medical health services, and also provided technical support for the upgrading and transformation of medical service industry. However, this round of "Internet+medical care" concept craze and investment craze did not go deep into the core business of medical institutions-diagnosis and treatment services, but lingered on the periphery of diagnosis and treatment services, such as online registration, online medical service consultation and online pharmacies.

The disadvantages of the current medical service model are obvious. Due to the limitations of diagnosis and treatment technology, facilities and equipment, the diagnosis and treatment behaviors of both doctors and patients are mostly confined to medical institutions, which causes inconvenience to both doctors and patients. The service model of "Internet+medical care" can effectively solve this problem and greatly improve the mode of providing medical services and the mode of patients receiving medical and health services. Through the Internet and "medical professional cloud", the service capabilities of medical institutions can be effectively expanded and extended, such as online medical treatment for patients, home monitoring, nearby blood drawing, centralized examination, remote diagnosis and treatment advice, remote surgery and surgical guidance, personalized health management, etc., which fundamentally changes the existing medical service model. With the development of technology, the electronization of medical images, the miniaturization and wearability of diagnosis and treatment equipment, and interactive high-definition video have all cleared the technical obstacles for the "Internet+medical care" model.

The convenience of medical treatment brought by the application of "Internet+medical care" and the expansion of service ability for medical staff and medical institutions are the driving forces to promote the upgrading and transformation of the current medical service model, but the obstacles contained in it are also great. To borrow a saying to describe the future development of "Internet+medical care" model, "the future is bright and the road is tortuous." The demand of the people, the development of mobile internet and technology have brought opportunities for reform to the medical service industry, but how to realize it still depends on the efforts, exploration and innovation of the government, the industry and all sectors of society.

Therefore, in the face of this situation, our team is committed to developing a medical service-oriented APP application based on the "Internet+Medical" model, focusing on solving the problems people encounter in the process of seeing a doctor and their health in daily life.

2. Project background

Health is the eternal pursuit of human beings, and with the advent of the Internet era, Internet hospitals have mushroomed rapidly. Since the country decided to develop the "Internet+medical health" measures in 218, "Internet+medical health" has appeared in the government work report for three consecutive years.

in the face of the support and call of the state for the internet medical industry and the needs of the public, guided by meeting the needs of internet users for remote diagnosis and treatment and the needs of the whole course management of people with single diseases, and under the strategy of Easy Group focusing on the field of public health protection, we actively built a new type of Internet hospital with medical association business linkage, focusing on the field of single diseases, and successfully built it into a characteristic Internet hospital with a domestic professional single disease service center. With the benefit of the new policy, Duoer Internet Hospital will surely have further development.

3. Project content

Description of the project. The functions contained in this APP are mainly divided into the following X modules, which are detailed descriptions of each function.

3.1 Common symptoms, drug analysis

This function is defined as a search function, that is, users can directly enter their symptoms in the search bar after opening the APP. According to the symptoms input by the patient, the system will search for many similar symptoms in the pathological database of this APP, so that the patient can choose according to his own specific symptoms. At the same time, behind the symptoms are a variety of detailed medication, dosage, cycle and price to solve the disease, so that the user can make the most suitable choice according to his own actual situation.

This function also has a list of the most common diseases in daily life. Users can query the symptoms and solutions of this disease conveniently and quickly by directly inputting the first letter in this list. At the same time, this function also includes the drug encyclopedia, that is, all drugs are brought together in this function, and users can directly query the main symptoms, usage and dosage, adverse reactions, contraindications and drug prices of a drug.

3.2 Hospital information query

This function should first turn on positioning, and position the user to the city where he is located. After positioning, you can view the specific information of all hospitals and pharmacies in the user's own city in the drop-down list, which can be sorted according to the distance, level and praise.

for pharmacies, the APP provides the introduction of pharmacists, the symptoms that each pharmacy is good at solving, and the contact information of each pharmacy.

for hospitals, the APP introduces the basic information of major hospitals in detail, including the departments in each hospital, the introduction of doctors in each department, and the detailed introduction of famous departments or doctors in each hospital.

under this function, users who have logged in can evaluate the hospital or pharmacy below for other users' reference and choice.

3.3 online medical treatment

the third function, our APP provides an online consultation service. Users can choose a doctor in a certain department of a certain hospital they want to consult. If users have no clear choice, they can also directly enter the department, and the system will automatically recommend qualified doctors to users.

In this function, users can communicate with doctors in various ways, including graphic communication, voice call and video call.

the doctors registered in our APP must be registered medical practitioners with medical qualification certificates, and they are all on-the-job doctors in major hospitals, so the online consultation service we provide is not a free consultation service. We will formulate different charging rules according to the grades of doctors, the popularity of doctors and the communication methods between users and doctors, which will bring convenience to users and protect the interests of medical practitioners.

under this function, we provide users with a feedback function, that is, during the communication with doctors, the APP will save all the communicated pictures, texts, voices or videos to avoid unnecessary troubles caused by disputes between doctors and patients.

At the same time, this function also provides an online appointment function, that is, users can make an appointment with doctors in major hospitals in advance and make a diagnosis directly at the appointed time, thus saving the trouble of registration.

3.4 electronic medical record

electronic medical record is a special function of our APP. for users who use our APP, every medical record of users, including specific symptoms and solutions, will be stored in electronic files, which is convenient for users to call in the future and provide a reliable reference for doctors in the future medical treatment process.

the electronic file will also record the user's physical examination status every time, and make a statistic according to the physical examination status for many times to form a trend chart, and then the medical practitioners will analyze it, summarize the abnormal indicators, and give solutions immediately, so as to restore the user's various values to stability as soon as possible.

The electronic medical record will also record whether users have any adverse reactions to various drugs, so as to provide reference for doctors to use drugs. At the same time, it will also record users' allergic reactions to prevent medical accidents caused by misuse of drugs.

We also plan to connect the data in the electronic medical record with the resident ID card, so that we can read our own electronic medical record by using the ID card in various hospitals or medical examination centers, which is convenient and quick and can be called at any time.

In addition, we plan to combine APP with major medical equipment companies, so that the tests performed by patients through medical equipment can be transmitted to mobile phones in real time and stored in electronic medical records.

4. Entrepreneurship management team

4.1 Team introduction

Team name: Great doctors have great love

Team slogan: Our efforts are only for everyone's health!

an moumou: I am now in Class 1, Grade 19 software. Responsible and helpful. Team leader, mainly responsible for the overall work of the team.

Zou moumou: I am now in Class 1 of Pharmaceutical Engineering. I am diligent and conscientious. Negotiation leader, negotiation work of payment platform.

Xiong moumou: He is now a literary clerk in Class 2 of Biotechnology. He is optimistic and quick-thinking. The person in charge of technical resources is responsible for the work of R&D technicians.

du moumou: he is now in class 2 of pharmaceutical engineering, lively and cheerful, and good at communication. Sales person in charge, responsible for outreach and other work.

4.2 organizing division of labor: Chen moumou: team leader, mainly responsible for the overall work of the team. Ye Moumou: the person in charge of negotiation, responsible for the negotiation with * * * and the payment platform. Gu moumou: the person in charge of technical resources is responsible for the research and development of technical personnel. Cai Xingguo: sales manager, responsible for outreach and other work.

4.3 main investors of business consultant: employee stock ownership: the shareholding ratio of domestic non-state-owned legal persons is 1%, the shareholding ratio of employees is 7% (each person accounts for 8%~12% according to the actual situation), and the shareholding ratio of domestic natural persons is 2% (distributed to investors in the form of crowdfunding). 2

I. Abstract

plain clothes Nutrition, Health Management is a sales and service enterprise. With brand-new health management concept, expert team and sincere dedication, we will provide the most professional health services for members and users.

The consumers facing health management: sub-healthy people and patients with diseases, white-collar workers, middle and high-end income people and veteran cadres are the main groups. With "one-on-one" pure private individuals, we will establish health management files, standard health check-ups, consultation with experts, on-site diagnosis and treatment by experts, and formulate personalized health programs (including diet health, exercise health, prescription health, psychological health), health information, health lectures, social networking and other comprehensive health management services. Provide dietary analysis, nutritional evaluation, nutritional catering system and dietary guidance for residents and distribute various healthy foods according to different needs. Committed to the research and development and promotion of new health testing methods, series of natural health products and other Chinese health intervention methods, to contribute to improving people's health level and quality of life, at present, only 2 thousand investment is needed, and the profit margin fluctuates between 4% and 7%.

II. Introduction to the Project

Enterprise and project location: the city and its surrounding areas

Products and services: it deals in a series of healthy foods owned by the city, mainly focusing on nutrition and traditional Chinese medicine. In order to advocate a healthy lifestyle and provide comprehensive health management, seamless steel pipes for GB531 high-pressure boilers are used. With brand-new health management concept, expert team and sincere dedication, we will provide the most professional health services for members and users. For sub-healthy people and people with chronic diseases, under the guidance of the theory of "homology of medicine and food, systematic health care", we are committed to researching and popularizing new health detection methods, series of natural health products and other Chinese health care intervention methods, and make contributions to improving the health level and quality of life of the whole people.

the purpose of the venture is to revitalize Chinese traditional medicine and carry forward Chinese traditional culture.

market advantage: through systematic and comprehensive management, including health examination and health intervention, the company keeps the human body in a state of good psychology and physiology, thus truly reaching the health standards of the World Health Organization. In terms of health intervention, our company integrates various means such as "nutritious food and traditional Chinese medicine health food, modern nutrition, diet, psychology, sports, art, environment and seasons", organically integrates the health guiding theory of nutrition, and promotes a new leap forward in the promotion of human physical and mental health through the complementary advantages and perfect combination of the two systems.

development plan:

1. Establish a health club: for important people, the business elite provides "one-on-one" pure private individuals to establish health management files, standard health checkups, consultation with experts, on-site visits by experts, making personalized health programs (including diet health, exercise health, prescription health and psychological health), health information, health lectures, social networking and other comprehensive health management. Provide dietary analysis, nutritional evaluation, nutritional catering system and dietary guidance for residents and distribute various healthy foods according to different needs.

2. Establish Chinese health club: it is composed of posture experts, and its membership system includes the establishment of personal health records, expert health consultation, the development of personalized comprehensive health promotion programs, health talks, product concessions, health information and social services, and other diversified high-quality health management services.

3. Establish a Chinese health care workshop: build a nationwide chain recruitment work, popularize scientific health care methods, popularize health management models, and build community service brands to provide quality health management services for more social families.

3. Market analysis:

1. Market positioning and market scale: The company mainly focuses on sub-health and chronic patients. Provide standard physical examination, consultation with experts, home visits by experts, formulate personalized health programs (including diet health, exercise health, prescription health, psychological health), health information, health lectures, social networking and other comprehensive health management services. Provide dietary analysis, nutritional evaluation, nutritional catering system and dietary guidance for residents and distribute various healthy foods according to different needs. Membership fees range from (6-18 yuan), and they enjoy different treatment.

2. Target market: We mainly target sub-healthy people and people with chronic diseases, and sub-healthy people in China account for more than 95% of the population; Secondly, for the retired group of important people and veteran cadres, they have high economic income and health awareness; Once again, for students (college entrance examination students) and pregnant women to strengthen diet therapy.

3. Analysis of product consumption groups, consumption markets, consumption habits and main factors.

The consumer groups of products are mainly people with chronic diseases, mainly distributed among middle-aged and elderly people, and the average market consumption is between 4, and 1, yuan per year. Generally, health food is the main thing, mainly because a certain part of the body is infected or damaged, and it is necessary to treat or strengthen the resistance, so as to achieve the purpose of health.

4. the current market situation of the company's products and the market development stage of the products.

the market is mature and deeply rooted in people's hearts. Product ranking: the top three in Dalian market. This product is very popular in Dalian market.