What is live marketing?

Several characteristics of live broadcast marketing:

1, accurately capture curiosity.

Faced with some high-end enterprises, such as B2B and medical industry, consumers will be curious about their operation procedures. At this time, although the text description can answer questions, it is inevitably a bit cold. Although the picture is beautiful, it is only a moment of freeze. Although the video has many images, it is not as immersive as the live broadcast.

If you want to stimulate and satisfy users' curiosity about products, you can try live marketing, and use the characteristics of interactive real-time information synchronization/all-round detail display to realize the synchronization with users' time, space and information, and bring users a more real and detailed experience.

2. Resolve the sense of distance between brands and users.

By using interactive live marketing, users can have the most intuitive brand manufacturing, some production processes, corporate culture shaping and communication in an all-round and real-time way, so that users can have a deeper understanding of brand concepts and details, and can intuitively feel the products and the culture behind them. Naturally, enterprises have narrowed the distance with potential buyers and melted the sense of distance that existed before.

3、? Immerse yourself in it and create a sense of immersion.

The problem of user fit in marketing promotion has always been the biggest headache for entity entrepreneurs. Recently, the popular live broadcast marketing can just solve this problem, as long as you use its unique information to enjoy it in real time.

Specific live broadcast service processes, such as products, landscape features, on-site hardware settings (such as hotel rooms, live observation of scenic spots, etc.). ), let users feel the specific details, create an immersive scene experience for users, thus creating an immersion for users, allowing users to enjoy this sensory feast and maximize the radiation range.

4、? Send a signal of transformation.

Enterprises can make use of the innovative, beautiful and fashionable live broadcast interface of live broadcast marketing, rich and interesting reward methods, and unique live broadcast content created by enterprises themselves, so as to make the publicity mode of enterprises look brand-new, eliminate the stereotype in the eyes of users, and send a signal to the times of marketing communication transformation.