202 1 Year Tmall Store New Year Shopping Non-stop Activities Investment Promotion Rules

Chinese new year is intentional, and you can't buy all the new year's goods! As a large-scale marketing activity of Tmall, Tmall 202 1 "Shopping for Chinese New Year" (hereinafter referred to as "the activity") will jointly create a feast of Chinese New Year in China for consumers all over the country, create special Chinese New Year with urban flavor, enhance brand influence and help brands occupy the target market.

Tmall keeps buying new year's goods, 202 1 Tmall keeps buying new year's goods, and Tmall keeps promoting investment rules.

Movement rhythm

Registration time: 2002 1 year 1 year 1 year 1 year 23:59:59.

Registration time: 202 1 year 1 month 12 1 00-2021year 19/21:.

Official competition time: 202 1 year 1 October 26th 10: 00-2021year/day 23:59:59.

Business needs.

Merchants and commodities participating in this activity must abide by the Basic Rules for Merchants Entering Tmall Mall and these investment rules. On this basis, the merchants of Tmall International Platform * ("*") must also meet the standards of Tmall international marketing activities. For details, please refer to the definitions of terms in these Rules, the same below.

Second, the enterprise access system.

This event is held for Tmall platform merchants and Tmall international platform merchants.

Second, in view of the huge number of merchants and commodities during the Tmall activity, and the limited and valuable traffic and marketing resources, in order to achieve the best activity effect and screen out rich and varied and cost-effective activity products for Tmall consumers to the maximum extent, Tmall will adopt the merchant selection and targeted invitation system according to the overall strategy of the activity, and give priority to the merchants who can better serve Tmall consumers. Preferred conditions include but are not limited to: brand awareness, activity suitability, store turnover, store type and main category, consumer demand, opening time, customer unit price, honest management, comprehensive performance in various marketing activities before Tmall, investment and cooperation of business activities, competitiveness of goods and prices, investment and concentration of Tmall consumer resources, transportation insurance and service guarantee, etc.

Third, there is a two-way choice between Tmall and merchants. Before reaching an agreement, either party has the right to decide whether to cooperate. There is no charge for business registration.

Third, the rules of commodity entry.

First, the price requirements of commodities.

1. The sales price of the commodities participating in the event ("the event commodities") shall be filled in by the merchants themselves in the price declaration system during the commodity registration period. Please pay attention to the registration time of goods, and the declaration entrance will be closed after the deadline.

The sales price of the active commodities must be less than or equal to the lowest price executed or to be executed within the specified time (2020 100: 00 on October 65438+202010-23:59:59 on October 25th), and the lowest price shall conform to the minimum price rules of Tmall's large-scale marketing activities.

Third, merchants should also abide by the platform rules such as Tmall Commodity Price Management Standard, and abide by national laws and regulations on commodity price information release, preferential promotion price expression, price comparison and other provisions.

The second is the quality requirements for goods.

The product quality must be competitive, and the product quality must conform to the "commodity quality" rule in the basic rules of commodity quality access in Tmall Mall.

Cross-store full discount requirements.

Tmall cross-store full reduction is a full reduction activity game organized by the platform. When consumers conduct single-store or cross-store transactions on Tmall platform, if certain conditions are met, part of the transaction amount can be reduced or exempted. For the part of the transaction amount reduced by consumers, the merchants can't get the equivalent cash income, that is, the merchants bear the profits. In order to better meet the theme of the event, merchants who sign up for Tmall Double Eleven shopping activities must support the full reduction of goods in the store across stores. The specific rules for full discount and reduction of branches are as follows:

1. Cross-store full reduced use time:1October 26th 202100: 00-20213123: 59: 59.

Event merchants shall not refuse consumers to reduce cross-store use for any reason.

Third, during Tmall's non-stop activities to buy new year's goods, merchants must choose the threshold of full reduction in the initial stage of cross-store full reduction (30 yuan can be reduced for every full 300 yuan) as the condition for realizing store discounts (refer to this query for specific categories of cross-store full reduction). Merchants can set the threshold of full reduction according to the page requirements of the first category of goods they operate.

Fourth, the threshold of full reduction is the form of every full reduction, that is, the goods provided by merchants through cross-store full reduction are not capped in consumer rights.

5. If the total order amount (excluding freight, taxes, freight insurance, value-added services and other non-commodity amounts, the same below) reaches the same threshold of full reduction, the single order payment shall prevail and can be deducted.

6. During the event, Tmall may provide consumers with real benefits from time to time by comparing the benefits that consumers can get through other public channels in the retail industry, and adjust the threshold for full reduction of activities. If the threshold of full reduction is changed due to Tmall, in addition to reaching an agreement with the merchants, Tmall will also promise that after the threshold of full reduction is changed, the merchants will charge corresponding fees according to the initial threshold of full reduction.

Seventh, cross-store full reduction supports single-store and cross-store full reduction. In the cross-store full reduction scenario, the actual profit rate of the order will be calculated according to the proportion of the amount of goods before deduction.

8. Cross-store discount can be superimposed on category shopping vouchers, Tmall shopping vouchers, Tmall supermarket shopping vouchers, supermarket shopping vouchers, Alipay red envelopes, cash-filled red envelopes, Jifenbao, single product shopping vouchers and store shopping vouchers. Please pay attention to the profit rate. When consumers pay for goods, they will use single product shopping vouchers and store shopping vouchers by default. If the order meets the conditions of "cross-store full reduction" and "category shopping voucher", some discount tools may not work during the activity, and some discount types that can be superimposed may be added. The specific superposition of commodity discounts is subject to the actual transaction process when consumers place orders for payment.

Ninth, if any sub-order in the consolidated payment order is zero or negative after calculating the cross-store discount, the cross-store discount can still be used, and the system will take the actually paid amount after calculating other discounts according to the sub-order as the maximum available discount amount until the actually paid amount is deducted as 0 yuan; Merchants should pay attention to the fact that in the case of complying with relevant laws and regulations, additional tax payment and withholding obligations may arise.

Fifth, the postage requirements.

Commercial institutions shall provide postal services at designated places in China (excluding Hongkong, China, Macau, China and Taiwan Province Province, China), and make special treatment under the following circumstances:

1. If the following categories of movable goods are received in remote areas *, the merchant may not provide mailing services: storage/lifting hangers, drinks, dairy products, rice, cooking oil/seasoning oil, storage cabinets, bathtubs/tubs, foot baths/tubs, suitcases, etc.

2. There is no need to provide postage service for the following categories of movable goods, but logistics services * services should be provided for the following categories of movable goods in China (excluding Hongkong, China, Macau, China, Taiwan Province Province, China and remote areas of China): sports cars/large fitness equipment, treadmills/small and medium-sized fitness equipment, bicycles, electric vehicles, basic building materials, home improvement materials, electromechanical hardware, mechanical hardware, labor insurance supplies and electrical control.

3. The following kinds of active goods do not need postage service: mobile phone number/package/value-added service, mobile/Unicom/telecom recharge center, education and training, Tencent QQ zone, online game card, exchange card, energy tourism, people's livelihood service, fresh vegetables/vegetable products, eggs/egg products, seafood/aquatic products/products, raw meat/meat products, fresh fruits/ice cream. Decoration design/construction/supervision, whole house customization, big fish tank *, new car/used car, complete vehicle, complete motorcycle, motorcycle entity service, whole ship, whole plane, etc. Among them, new/used cars and new/used cars must be chosen by consumers themselves.

Four, Tmall supermarket (except canteen, electronic bill of lading) orders, 88 yuan one-time packaging.

Sixth, delivery requirements.

Taobao and Tmall international merchants shall comply with the delivery time/logistics update time requirements of Tmall and Tmall international platforms respectively, otherwise, the platforms will be handled according to the "delayed delivery" rules in Tmall Logistics Aging Management Regulations/Tmall International Terms of Service.

Seventh, other investment requirements.

Active goods are provided with seven-day no-reason return service according to Tmall's seven-day no-reason return service (click here to read it in detail). According to the "seven days no reason to return goods" rule of Tmall International Platform (click here to read in detail), Tmall International Platform provides seven days no reason to return goods.

Active commodities can participate in promotional activities at the same time, but the price of promotional commodities must be consistent with the price of promotional commodities; When the two are inconsistent.