Patek Philippe promotional poster-What is Patek Philippe’s advertising slogan?

Copywriting is in this world, how many awesome copywritings have you seen?

1. No one can own Patek Philippe, they just keep it for the next generation

Coming from Patek Philippe, this sentence has always been called the most classic advertising slogan in luxury goods.

2. If theydon'tlookgood,wedon'tlookgood.My brilliance comes from your style

From Sassoon.

3. ConnectingPeople.(Nokia) technology is people-oriented

From Nokia.

4. Life'sgood.LG Good Heart Life

Comes from LG.

5. At 60 miles per hour, the loudest noise in this new Rolls-Royce comes from the electronic clock

From Ogilvy’s most famous book on Rolls-Royce Long title copy.

6. This is an advertisement for Royal Chivas Regal

If you still need to look at the bottle

You are obviously not in the appropriate social circle

< p>If you still need to taste its taste

Then you don’t have the experience to appreciate it

If you still need to know its price

Turn over this Page, young people

The copy written by Neil French, the god of copywriting, for Royal Chivas Regal. Although it is a bit long, it does not affect us at all from reading it and remembering it.

7. Poetry in motion, dancing close to me. Dynamic poetry, dance close to me

From Toyota Motor.

8. This is not a journey. The journey always has an end, but we will continue. The world is turning, and we are changing with it. When plans fade away and dreams become the master, no matter where I go, there will be you - my luck, my destiny, my future. Chanel No. 5, irreplaceable

From Chanel No. 5 perfume.

9. If you want to be irreplaceable, you must always be different

Coming from Chanel, Chanel has said a lot about similar fashion ideas. For example: fashion will pass, but style will last forever; some people think that the antonym of luxury is poverty, but in fact it is not the case, the antonym of luxury is vulgarity; every girl should do two things: be tasteful and radiant; do not use perfume Women have no future

10. Focusonlife. Aim at life

Produced by Olympus cameras.

11.

Gold is cold, diamonds are dead, luxury cars are just cars, don’t pretend, feel the real thing

From French AMORCE Ferro Wear perfume.

12. Love needs express delivery every day

From Deppon Express Children’s Day advertisement. Mother is always very busy and has no time to stop and take care of her children. The child said: "My mother was eaten by the time monster, and my mother and I live in different ordinary time and space." In order to let his mother spend more time with him, the child saves 5 minutes every day and gives the saved time as a gift to his mother on Children's Day, hoping to get more time from his mother. Finally, his mother tearfully promised him: "I will spend more time with you every day." Love needs express delivery just because I can't bear the long wait.

13. Children are the most precious life express that a couple signs for in their lifetime

From the comment area of ??Deppon Express Children's Day advertisement.

14. Below everything but above everything

From Dover Tire Company.

15. The best school district room is the study room at home

From a bookstore advertisement.

16. I work for three minutes, but I love you for so long

From Zhenai.com 520 Subway Confession Copy: For people like you, we have nothing to talk about except love. ;I can't afford genuine Chanel now, but my love for you is original.

17. Happiness in the eyes of children has no price

From the copywriting of Miya Wanleba social experiment activity, children are invited to bring their old toys in exchange for new toys. The rules are that children You can only choose by yourself, parents are not allowed to express any opinions. Under such rules, the behavior of parents and children is very thought-provoking.

Some parents do not give any advice and let their children choose completely according to their own preferences and standards. However, some parents ignore the rules and constantly point their children to choose toys that look more valuable. However, most children ignore their parents' instructions. , don’t choose the most expensive one, just choose what you like, even if it is an old toy brought by other children. The happiness in children’s eyes is very simple. They have no judgment of price, no comparison of cost-effectiveness, they like a toy. , just because of the purest love.

18. The French say: Love makes life disordered, so let us love!

The French say: The first sign of true love is timidity in boys , is bold in girls!

The French say: A coward cannot have a beautiful girlfriend!

From a set of love ads "The French say" by Left Bank Coffee, this series has three In this chapter, three French love quotes are used to unfold three short stories before the date, after the date, and the confession, vividly reflecting the excitement and panic before the date, the constant speculation after the date, and the nervous anticipation during the confession. Full of real and delicate little happiness.

19. You can always control the time between coming and going

From Rolex.

20. The poor become rich because of books, and the rich become rich because of books

From Yonghan International Book Company.

21. Because I am not the best, I work harder

From Aikejia Furniture.

22. There is no best, only better

From Aucma refrigerator.

23. The pursuit of bitterness, the enjoyment of sweetness

From Yili Bitter Coffee Ice Cream.

24. True gold is not afraid of fire

From Jin Zheng VCD.

25. It’s no big deal

From Fengyundan breast enhancement advertisement.

26. Flatness is not the best road. Only ups and downs can lead to a rich life.

From a breast augmentation advertisement in Taiwan.

27. A little color every day, touching the infinite excitement of life

From Amway Cosmetics.

28. There is no place that cannot be reached, only places that have not been visited.

From Chevrolet.

29. Traditional and simplified articles

From FAW-Volkswagen.

30. Thinksmall Think small is better

From the Volkswagen Beetle.

31. There is a difference in mind, but a degree in heart

From Martell.

32. Your health is a big deal

From Tianda Pharmaceuticals.

33. If you don’t manage your finances, your finances will ignore you

From Financial Weekly.

34. Progress means never stopping

From Toyota Motor Corporation.

35. Life is like a supermarket, you choose how you live your life.

Slogan from the Luguo Garden public account.

36. What you discover with your heart is also what others don’t want to miss.

From Xiaohongshu’s “Three Days and Three Nights of Hu Ge and Xiaohongshu”.

37. If you have a "hobby" to write, writing will become your hobby

From the Hobby brand pen.

38. Only maternal love can turn lies into the greatest language in the world

From a public service announcement.

39. Here, the incense will no longer continue

From the anti-smoking advertisement.

40. Winning is the reward of love, not winning is the dedication of love

From a welfare lottery advertisement.

41. AIDS does not kill, greed and indifference do

From an AIDS public service announcement.

42. Please don’t let them just leave their names

From the International Fund for Animal Welfare IFAW, there is a similar slogan in the animal protection public service announcement: Don’t let our children just leave their names. Today's animals can only be seen in museums.

43. Spiritual communication does not require too many words

A reminder to keep quiet in the library.

44. It is the greatest prejudice of mankind to judge the worthiness of life only by human standards

From a public service announcement.

45. When wrinkles cover your forehead and hands cannot smooth them away, let care flow along the wrinkles and into your eyes; when childishness fills your eyes and hands cannot erase it, let care lie ahead. , shine into a bright light. Respecting the old and loving the young is a virtue in the world

Respecting the old and loving the young is a public service advertisement.

46. Be careful, driving fast will make you money, but also your safety

From Feiling Auto Safety Public Service Announcement.

47. Please remember that God is not perfect. He has prepared spare parts for cars, but humans do not.

Public service announcement from traffic safety.

48. Maybe, you hold other people’s lives between your fingertips

From a hospital anti-smoking advertisement.

49. How can you understand if you have never experienced it? The simpler the surface, the more knowledgeable it is inside.

From Shima Biao.

50. Two people who rely on each other are called "following" until the end

From Lin Xiaotong's Diamond Ring.

51. Public trust is vitality. If you have an opinion, you have foresight.

From the Bund Pictorial.

52. When you see us, our news and I are on the paper; when you can’t see us, our news and I are on the road

From Southern Weekend.

53. Love requires brave expression. Who knows which will come first, tomorrow or the accident?

From "Yueji" magazine.

54. A woman decides her own destiny. If it is good, it is destined, but if not, it is superstition.

From "Yueji" magazine.

55. I have no background, I am my own best background

From "Yueji" magazine.

56. Truth is power

From the witness column of CCTV1 Central Channel.

57. Everything has rules

From CCTV2 Economics and Law Column.

58. Turn on the TV to watch movies

From CCTV Movie Channel.

59. Let the world listen to our voice

From CCTV image advertisement.

60. Wherever there is "life", there is hope

From "Life" magazine.

61. Troubles are far away, happiness is very close, Pathfinder, free heart

From Pathfinder (outdoor sportswear).

62. Because I care about my family, I love my family

From the Gu family home.

63. Put down your prejudices and you will make wonderful discoveries

From Konica camera.

64. Don’t forget the real scenery around you just because of the wonderful things between your fingers

From the advertisement of DTAC in Thailand, DTAC is a telecommunications company in Thailand. The above slogan is telling everyone : Don’t ignore the existence of people around you because you are addicted to playing with your mobile phone. Put down your mobile phone and live seriously.

65. I will fight for my career, and I will never give up on you

From Ericsson, understanding is communication.

66. Really! It’s different

Original from Windows 7.

67. Excellent transformation at your fingertips, allowing you to easily achieve outstanding changes

Comes from HP color laser printer.

68. No fight, no acquaintance

From a typewriter advertisement.

69. Your world will be boundless from now on

Produced by Ford Motor Company.

70. You never get a second chance to make a first impression

From Head and Shoulders.

71. No matter how far apart we are, there is no distance between our hearts

From the heart-to-heart tissue paper.

72. When attitudes change, children’s lives will also change

From a public service announcement.

73. Confidence gathers strength

From the CCTV earthquake relief promotional video: Grief grows strong, no matter how big the disaster is divided by 1.3 billion, we have the confidence to bear it, no matter how small the effort is multiplied by 1.3 billion will also become extremely powerful.

74. Bundy firmly believes that there is no wound that cannot be healed

Comes from Bundy Band-Aid.

75. More lubrication, less friction

Comes from the same lubricating oil.

76. People are like soup. It always takes a long time to simmer to get the essence.

Make a soup for yourself, my confidence soup

It comes from a public service advertisement "Confidence Soup" made in response to the 2008 financial crisis when many people lost their jobs.

77. Cranes dance on the white sand, my heart flies

From Baisha Cigarettes.

78. Always bring you the most meticulous and considerate care when you don’t expect it.

From Haagen-Dazs.

79. Time creates classics, and time creates eternity.

From Valentino suits.

80. Don’t be blind when you are busy, relax but don’t indulge, be relaxed and relaxed

From Lilang Business Men’s Wear.

81. Only entertain the most important people in your heart

From Wangpin Formosa Steak.

Father's article: Taiwan-funded enterprise executive, 15 years of industry experience, annual salary of 200,000, MBA, owning a house in the inner ring.

The above are 5 of his son’s 100 tags.

He only has one label: father.

My article: It’s really difficult. Moody, clueless, picky to death, and unreasonable.

These are 5 of the 100 common complaints you have about your customers.

You should say thank you for your growth.

Wife: I'm in a meeting, I'm on a business trip tomorrow, I'm busy, I'll talk when I have time, you go to bed first.

The above are 5 of the 100 common responses from her husband.

She only has one thing that matters most: waiting for you.

These are the only two awesome copywriters I have ever seen.

Small cards always have surprises

Speaking of copywriting, Durex had to tease the copywriting of major brands some time in advance, which is incredible.

Experienced drivers, what do you think of this copywriting? Are the green arrows next to the supermarket entrance usually filled with condoms?

Then Durex started teasing Dove chocolate

First you have Dove, then you can use Durex, haha, Durex flirts with major brands and @them all official on Weibo

At 1 o'clock in the afternoon, @jeep cars started

Old driver, take me with you. . . Not blushing at all!

At two o'clock in the afternoon, @Levis jeans pocket

Of course, there is always a back and forth between masters, and the major brands that were teased were not willing to accept it. Lonely, I came back after counterattacking and teasing, wait and see and cherish it

See how Green Arrow countered the teasing

Then he started teasing major brands, directly above the picture

Midea Rice Cooker

Shanxi Mature Vinegar

Fiyta Watch

999 Piyanping

Budweiser Beer

Experts are among the people! Experts are also in the enterprise

I am a very crazy fan of copywriting. I will share a batch of inventory that I have collected for many years, not to mention the big brands. Let me see what "experts are among the people" means. ".

1. Take a look at how other people sell fruit

2. Selling bras and underwear is also amazing

3. Warm reminder from the traffic police: At our age , you must remember to wear a safety helmet when riding an electric bike, otherwise you will be recognized by classmates driving Mercedes-Benz and BMWs.

4. Lottery store copywriter: Dear, no matter how busy you are at work, don’t forget to buy lottery tickets! After all, earning 10 million is much harder than winning 10 million.

5. Continue with the lottery store copywriting: In fact, you have 10 million deposits in the bank, but you have forgotten the withdrawal password. Each time you enter the password, it costs 2 yuan. Once it is correct, the money is yours, don’t worry , don’t give up, if your heart is there, your dream will be there.

6. The supermarket aunt’s counterattack: Yunnan’s Eighteen Strange People, it would be strange not to buy them when traveling.

7. A barbecue restaurant: My friend, let me count on my fingers. Your stomach is short of wine and your internal organs are missing skewers. Come in and make up for it.

8. Another barbecue restaurant. Copywriting: You are Feng'er and I am Sha, eat skewers of chicken feet before going home.

9. Don’t give me fake money

10. Let’s see if you still dare to hit me: an older leftover girl will marry if you hit me

11. Gas station DON'T SMOKE: We fully understand that your life is worthless, but oil is really expensive.

12. House selling agent

13. I am pulling toilet paper, not Hada

14. Isn’t it unkind of me to have the canteen behind the bathroom, but it’s really It's pretty good: you can eat takeaway food for a lifetime, but you can only eat it in the cafeteria for a few years.

This insight, this incitement, advertising people, tremble, accidentally copywriting is not as good as a roadside stall, *** Mian!

Two of the current copywriters Big mountains. Durex and Jiang Xiaobai

Today I will only post Durex’s collection of poems written by Durex (people who understand will naturally understand, that’s the best thing)

1. Collection of Spring Poems

Morning When I got up, I was attracted by the copywriting of these promotional posters.

I am a designer, but I have a special liking for words. I usually like to collect some classic sentences and occasionally write down my thoughts. What first attracted me was this series of images. Later, when I took a closer look at the copywriting, I couldn’t help myself.

Theme: It’s very cold this year, listen to something warm!

It is relevant to real life and the text is easy to understand. The point is that this series of slogans reflects the living conditions of many people.

"A monthly salary of 5,000, but you have to work hard to live like a monthly salary of 50,000."

As a working family, many people around me are working hard to live like this, including myself. Living in a big city, although the salary is not high, the various outstanding people around us are invisibly affecting our requirements for ourselves, and we want to live a more refined life!

"There are many in the news every day I don’t care much about big things, but I received an email from HR today saying that the 13th salary at the end of the year has been cancelled.”

In fact, what we don’t care about most of the time is not the matter itself, but whether it affects us. Influence. This has a lot to do with the level of personal life needs.

“When it comes to meetings, the more people there are, the more confused they become. Fortunately, when it comes to rankings, the more people listen, the clearer they become.”

“I still haven’t met someone I like this year. But today I heard a song I really like.”

“The older you get, the easier it is to lose your hair.”

“The person you like is in the black list. Fortunately, my favorite song is on the music list.”

“It’s snowing in my hometown today, but it’s still warmer than in Beijing at one o’clock in the morning.”

“ When my colleagues talk about stocks, I put on my headphones.”

It’s very cold this year, let’s get something hot!

1. Hangzhou Metro NetEase Cloud Music Advertising Copy:

< p>"I wish you happiness is fake, but I wish you happiness is real."

"When I was young, I wanted to be anyone but myself."

"Don't Frown, I’ll just leave.”

“I am most afraid of doing nothing in my life, and I say that being ordinary is rare and valuable.”

These comments, either sensational or inspiring, are all from NetEase Cloud Music. Hands of users.

On the subway, xxx songs from xxx user will also be displayed.

I wonder how emotional users will be when they see their comments printed on the subway. __

2. Coca-Cola Prize Collection - 48 Expression Bottle Quotations:

“The words you want to say most are written in your eyes, draft box, dreams, and wine.”< /p>

“If you don’t do some things now, you will never do them in your life.”

“I’m waiting for someone who may never come.”__

3. Copy written by Ogilvy for the 25th anniversary of Tianxia Culture:

“I don’t know when it will start, I am afraid of people who read it. Just like we don’t know when winter will start, we only know when it will start. It feels like the night is getting longer and longer. When I talk to them, I feel like a transparent person whose pale head cannot be hidden."

"I am afraid of people who read. I understand that life is too short and people always become wise too late.

I am afraid of people who read. One hour of their time is my life.

I am afraid of people who read. /p>

Especially, those who are still reading. "

It captures the difference between people who do not read and those who do, and it is described in detail and every sentence is heart-wrenching. __

4. Jiang Xiaobai-Can’t Go Home Special.

On the occasion of the Spring Festival, many office workers in foreign lands are busy with work. At this time, whether or not to go home became a tender stone in everyone's heart. A series of sharp contrasts between outside and at home, and the contradictory love between the two generations are displayed.

5. NIKEwomen are only for more praise. The poster uses a series of female fitness scenes with inspirational slogans. Sweating profusely on the sports field but still working hard to persevere is very touching. It is very eye-catching for the female market.

__

What is a good copywriting? Many people may have knowledge and experience. They have seen and done a lot of copywriting, but they do not have a deep understanding of copywriting.

Really good copywriting is not written, but relies on insight and thinking, and requires in-depth market research!

Look at a few examples:

Men only visit Heilan House twice a year. Heilan House is a men’s wardrobe!

Good copywriting, insight into the pain points of men’s shopping, and the prices and products of Heilan House are relatively good. Unification and standardization, there is no need to bargain. When men go shopping for clothes, they hope to quickly buy the specified brand and type, and choose which style at most. Therefore, the word wardrobe is simply used. It is a very good metaphor. Shopping in a year Both times were also aimed at the pain point that men don’t like to go shopping.

Melatonin, if you don’t accept gifts during the holidays this year, you will receive melatonin as a gift!

This advertisement is a top-notch one, although it is not at the top level. Let’s analyze it and see how health care products can be reinvented. Positioned as a gift, exclusivity, melatonin is popular this year, scene-based, and given during holidays. Therefore, this kind of copywriting has strong sales power, explaining the product category, product value and usage scenarios.

Really good copywriting must take into account sales, marketing and branding!

The first sales force: Needless to say, this needs no introduction. Everyone says that good copywriting can sell goods. Copywriting that does not sell goods is just a rogue;

Second marketing power: Sales power is similar to classic quotes from terminal shopping guides and promotions, but marketing power is the king of the mountain. Your copywriting is not just about consumption. If the reader says yes, he is willing to help you spread the word, and the channel dealer will recommend it better. In a word, copywriting can inspire more people to help you spread the word of mouth and sell widely!

The third brand power: brand awareness And brand image, your concept and name can be remembered from the copywriting, as well as the differentiated value it brings to users. In the Internet age, excellent copywriting must bring its own traffic, or it must be well integrated with hot topics. For example, Durex's copywriting is very popular among self-media and helps spread it for free.

Sales pays attention to the last step, marketing is the king of the mountain, and the brand is to be convinced and buy by name!

Shang Mumu said, focusing on Internet business models, brand operations and copywriting Planning to make people who understand the brand really rich!

Oh my god! Get out of the way!

Why don’t any of you say anything about Durex with such awesome copywriting!

Durex's copywriting couldn't be more awesome!

A copywriter who earns 30,000 yuan a month is not an ordinary copywriter!

Let me show it to you

Durex’s copywriters have strong ability to follow hot topics, creative ideas and ubiquitous routines

Shawn Shawn is getting married

December 5th is AIDS Day

A bit literary and refreshing

Long routine

The comics are also very good (.·ω·.)ノ_

Durex didn’t give it to me Money!!!

I haven’t used it either!!!

Everyone is saying that Durex’s copywriting is very good, and I really have to believe it. His vigorous figure is behind all kinds of hot spots. So today, let’s take a look at some innocent, fresh and refined copywriting for primary school students. After reading it, I said I was convinced. I am really convinced that I have lost. Since ancient times, copywriters have given birth to young men, and the waves behind the Yangtze River push the waves ahead.

I feel like these are a group of primary school students with stories. I really want to yell about what my sister was doing when she was your age. What is Patek Philippe’s advertising slogan?

No one can own it

Patek Philippe

It is just kept for the next generation.

Owning a Patek Philippe watch means bringing a treasure of extraordinary value to the entire family that can be passed down from generation to generation. By building a bridge between the past and the future, watch owners create a tradition that is truly their own.

To ensure that the services provided by Patek Philippe can meet the expectations of watch owners to the greatest extent, Patek Philippe's distribution network has been carefully screened. Patek Philippe believes that it is responsible for providing the highest level of after-sales service, and therefore regards it as one of the important standards of the Patek Philippe Seal. For Patek Philippe watch owners, this means that their timepieces will receive lifelong care and attention.

Patek Philippe History:

Patek Philippe was founded in 1839, and its history has long been integrated into the long and glorious watchmaking tradition of

Geneva

, inseparable.

This is a brand legend full of unique heritage, derived from the rich watchmaking experience and exquisite skills accumulated by generations, ensuring that the watchmaking craftsmanship is passed down from generation to generation and carried forward. The tradition of innovation means that it is timeless and new.

While adhering to the tradition of innovation, Patek Philippe relies on its outstanding achievements in the field of innovative research and development to continuously push the boundaries of watchmaking technology and reach new heights. Patek Philippe has obtained more than 100 patents so far, of which as many as 20 have had a major impact on the development of the watch industry, establishing the watchmaking workshop's pioneering position in the watchmaking industry.