What should I prepare for vi design of rice enterprises?

Many people think that VI is a LOGO. In fact, VI≠logo

VI, the full name of which is VisualIdentity, is an enterprise visual identification system, which visually presents a series of non-visual contents such as corporate culture, corporate philosophy, corporate personality and corporate taste.

professional VI design can strengthen brand recognition, deepen brand impression on audience and standardize brand operation by visual communication, which is an indispensable basic element in the strategic development of enterprises.

1) brand story: the determination of brand story is the foundation of VI system and the source of brand tone. The content of brand story can be artistically decorated with the real story of the enterprise, and the brand history, reasons, ideas and visions can be expounded.

2) brand slogan: slogan is the most concise expression of corporate brand introduction, which condenses corporate personality and culture, and often appears in all visual communication contents with LOGO; Brand slogan is conducive to the brand's initial and repeated publicity;

3) brand color system: according to the enterprise's keynote, main business content and customer group characteristics, specify the brand color system, which can be single color or multi-color combination as the standard color for brand visual communication;

4) brand LOGO (including AE opening animation): combining with brand stories, slogans, etc., the brand LOGO is designed by adopting brand standard color system, which is the most important part of brand visual communication, will appear on all publicity materials, is the graphic language of enterprises, and contains certain implications;

5)VI general application: design the most commonly used items in enterprise VI system, such as business cards, notebooks (cover+inner page), pens, tea cups, table mats, floor mats, membership cards, tissue boxes, packaging bags, mobile phone cases, work plates, work clothes, price tags, etc.

6)VI scene application: VI scene application is not the actual publicity picture, but the presentation of the style concept of the publicity picture. Conventional scenes include doorways, storefronts, shop windows, billboards, electronic screens, road flags, car bodies, etc. In this category, the style positioning of the publicity picture in the later period of the brand will be carried out.

The first thing is to determine the enterprise positioning and strategic objectives, and then to complete the design elements and annotations that match this direction.

how about making millet in the rice field?

The brand vi manual contains a lot of things, and basically everything needed for the brand is available.

1. Brand concept, corporate colors, symbolic patterns

2.logo design and concept

3. Packaging (different according to different industries, so it is different)

4. Work badge, tooling,

if the materials are prepared sufficiently before VI design, the design cycle can be greatly shortened, and there is no need to wait for Party B to put forward what is missing.

if the materials are well prepared, you will know what you need relatively clearly, and you can count the plans that are not suitable for the time being given by the design company.

documents and related materials

materials such as company profile and corporate culture need to be prepared in advance. Party B needs to locate the design standard and color system according to the contents of these materials, which will be used in various documents, announcements and publicity materials in the future.

the introduction of rice products, that is, the written information of rice, such as the characteristics and origin of rice, advanced brand stories and brand slogans, should be used by Party B to make rice packaging bags and boxes. This belongs to the brand category and needs to be prepared. The logo design of rice enterprises in the early stage is not used, but it needs to be used in the rice product packaging design, product manual or product description card on VI extension.

photos and videos, such as real photos and videos of rice planting bases, video photos of processing, etc. This website can be used for VI extension, advertising paper propaganda, video propaganda, etc.

The demand for design styles

This is a very important point. Party B will provide some styles suitable for the rice industry and give some reference according to the information provided by you.

Of course, if you have your own ideas and suggestions, you can communicate with Party B in time, such as your favorite cartoon style, classical and elegant style with feelings. Party B will analyze these opinions first, and then give more suitable design suggestions.

determining the content of VI extension class

can be understood as a series of physical things that need to be made. Of course, websites and video advertisements are also included, but they should not be physical.

VI is the extended execution content after logo, and it is necessary to consider clearly what enterprises need in the early stage. A comprehensive set of VI has a large volume of content, and not every project can be used except for super-large enterprises.

There are still many common designs in enterprise VI system, such as applications on websites, such as packaging bags, packaging boxes, brochures, folding pages, leaflets, gift bags, outdoor advertisements, TV advertisements, business cards, membership cards, tissue boxes, badge/badge numbers, work clothes, price tags, umbrellas, notebooks (cover+inside pages) and pens.

The application of enterprise VI scenes is offline entities, including doorways, storefronts, windows, exhibition halls, billboards, electronic screens, road flags, car bodies, etc. You can design and plan the style of brand promotion in the later period according to your own stage and market positioning. If it's the kind that only walks online, this scene class can be ignored. After all, it's very expensive.

that's all you need to prepare for the design of rice VI. It's all a family talk, so it's time for everyone to communicate.

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1, in-depth understanding of the company culture

VI design idea before work, to in-depth understanding of the company culture of rice enterprises, because VI design idea conveys a lot of information of enterprises. Therefore, VI design concept should be closely combined with the enterprise's own culture, and the image should be transmitted uniformly and accurately, so as to get the sense of identity of consumers.

2, clear product positioning

in the preliminary work of VI design concept, we should clear the positioning of products or services, collect relevant materials, and comprehensively consider the actual requirements of consumers. Only in this way can we have a general framework in the design conception, and on this basis, we can integrate product characteristics, company culture and operation concept into the design conception and pass on the basic elements of corporate brand to consumers.

3. Determine the design style

As far as VI design companies are concerned, they usually communicate with customers before the design conception work, understand their requirements, and master the design style through market research materials. At the same time, designers should not focus on self-awareness and blindly pursue individual artistic sense, thus ignoring the actual requirements. What we should consider is what style and image are suitable for.

in a word, the work on VI design concept of enterprise must be carried out with clear product positioning, enterprise nature, advantages and other elements, and the design concept should be integrated with basic elements such as company culture and product characteristics, and expressed with the design concept to reflect the corporate image.