What are the poems about advertisements?

Poems about small advertisements 1. Advertising poem

With the development of advertising industry, in addition to commercial value, the cultural value of advertising language has been paid more and more attention, and the advertising language has also borrowed from poetry from the shallow to the deep.

There are several ways for advertising language to learn from classical poetry. 1. quotation is the most concise and direct way to use ancient poetry in advertising language.

According to the different ways of advertising language quotation, it can be divided into "direct quotation" and "word-breaking and sentence-breaking". "Direct quotation" refers to the practice of copying classical poetry without any modification in advertising language.

Typical cases are: Shanxi "Xinghua Village" Fenjiu advertising slogan "Excuse me, where is the restaurant? The shepherd boy points to Xinghua village. " "Word-cutting and sentence-breaking" refers to the practice of changing individual words in classical poetry in advertising language to meet the needs of this brand.

The famous case is that Nanchang jiangling motors Factory changed Li Bai's masterpiece "A Thousand Miles of Jiangling Return" into "A Thousand Miles of Jiangling Return". 2. Rhetoric The application of rhetorical devices in classical poetry to advertising language can make the advertising language vivid and easy to understand, which has always been loved by advertising creators.

Top truth. Topping really means using the word at the end of the previous sentence as the beginning of the next sentence, or using the last sentence of the previous paragraph as the beginning of the next paragraph, so that adjacent words, phrases, sentences and paragraphs are connected end to end.

The famous case has the slogan of "Camel" brand electric fan, "Camels enter thousands, and everyone is happy"; The slogan of "Great Wall" electric fan is "Great Wall Electric Fan, Great Wall Electric Fan"; Wan Jiale's advertising slogan is "Wan Jiale, Happy Family". Metaphor.

It refers to a rhetorical device that compares what you want to say with something similar in order to express it more vividly. Advertisements that use metaphors generally aim at highlighting the special functions of products, such as dove chocolate's "milk is as fragrant as silk"; The slogan of sunshine water heater is "bring you sunshine-like warmth"; The slogan of Hong Kong Mercury Record Advertising Company is "the rhythm of nature".

The dual rhetoric method of strengthening language effect with symmetrical words can make advertising language catchy and give people a sense of wholeness.

For example, the slogan of a tea kiosk in a Buddhist temple is "nothing is left, no one can sit for a moment;" "Two heads are better than one, and they eat things"; The slogan of "Confucius Banquet Wine" is "Drink Confucius Banquet Wine and Make a World Article"; The slogan of bosom friend magazine is "there is a vast sea of people, where there is a bosom friend;" "publications are like forests, where to find bosom friends" 3. Rhythm China's poems are closely related to music. In The Book of Songs, most of the poems are music words, and in its heyday, Song poems were written for music according to the format of epigrams, which made great achievements in rhythm and just met the requirements of catchy advertising language.

Plain. As far as the four tones are concerned, that is, flat tone, rising tone, falling tone and entering tone, the basic principle of flat tone is to require the language of poetry to have strong and weak points and a distinct sense of rhythm.

Combined with pinyin, we recognize the first and second sounds as flat sounds, and the third and fourth sounds as Legato sounds. A slogan is beautiful to read, and it is very important to abide by the leveling rule.

For example, the slogan of a watch shop is "lettering to remind people to be vigilant and advise people to cherish time", the previous sentence is "mediocre" and the next sentence is "mediocre"; Another example is the slogan of the space shuttle, "There are thousands of roads in urban and rural areas, and there are spaces in the roads". The first sentence is "plain" and the next sentence is "plain". Rhyme.

Rhyme is very common in advertising language writing, because rhyme can make advertising language harmonious, unified and coherent. For example, the slogan of Wanbao Air Conditioning is "Wanbao Air Conditioning, Happy Seasons", the slogan of Sprite Soda is "Crystal Cool", and the slogan of Gree Air Conditioning is "Good Air Conditioning, Made in Gree". What is more worth mentioning is "double phonology". In modern Chinese, disyllabic means that the initials of two words are the same, and disyllabic means that the finals of two words are the same, which has special formal beauty and musical beauty. Li Qingzhao's phrase "searching, cold and lonely, sad and miserable" is an eternal model of double phonology.

Advertising language emphasizes generosity and practicality, and cannot be burdened by rhyme, so there are few examples of double rhyme, but there are also many such excellent works, such as the above-mentioned "lettering reminds people to be alert, and the voice urges people to cherish time", the advertising language of Taiwan Province Elfa Audio Company is "ingenious in inch by inch, delicate in fax", and the famous advertising language is "Didi is fragrant, and the meaning is still unfinished". 4. Long and short sentences Wang Guowei said in "The Words on Earth": "The poetry is wide and the words are long."

According to Wang Guowei's understanding, "word length" is the fundamental feature of words, and the sentence pattern with uneven length is the main reason that determines this artistic feature. From one sentence to eleven sentences, the sentence patterns of words are rich.

One sentence is "Returning to the Native Land" in Gui Zi Ballad, the other is "Waiting for a short book to stop complaining, it is better to be late" in Nanxiangzi, and the other is "Full of Xi, Liu Waidi" in Xiangsiling ... In my opinion, this kind of long and short sentence pattern of Song Ci is not only a great breakthrough in classical poetry. In terms of the number of words, an advertising word should be within 20 crosses, and a sentence can be arranged and combined appropriately to a cross sentence; In terms of melody, the sentence combination of words is formed by the rhythm of words, and the unique melody is perfect enough for the catchy and cadence music beauty of advertising language; Formally, the long and short forms of words break the "single sentence" and "symmetrical form" of advertising language in the market at present, and the uneven style is refreshing.

For example, the slogan of FAW Car mazda 6 is "Charm, Power, Technology"; The slogan of Volkswagen "Passat is the master" is "ambition is under control"; The slogan "Stop, then you can see" of Bank of China boldly adopts the combination of one sentence, two sentences, three sentences and four sentences, which not only has unique phonological effect, but also has unique form. 5. Wang Guowei absorbed western aesthetic concepts, and further divided the artistic conception of ci into "with me", "without me", "with me" and "without me", which were distinguished by different ways of looking at things.

The former is a way of looking at things from my point of view, with subjective will and interest, such as "tearful eyes asking for flowers without words"; After that.

2. What are the sentences about advertisements?

1. No gifts this year, give melatonin as a gift!

We don't produce water, we are porters of nature.

3. Mom, wash your feet. Mom, I'll tell you the story of the duckling, too.

4. Just have a good appetite. Eat well and the blue sky will be fine.

Hard liquor is good, but don't drink too much.

6. Poor old lover, can't see my new underwear.

7. I brought salt for myself!

8. Nongfu Spring is a little sweet.

9. Which mining technology is stronger? Find Lan Xiang in Shandong, China.

10. When you are short of money, you can take out 5000 colleagues, relatives, brothers and sisters and 50000 parents! But only I can come up with 2 million, 5 million or even100000! -usury advertisements

1 1. Only food and love can live up to it.

12. Step on my head today and grow on your grave tomorrow. (slogan of grass protection)

13. Peeing outside proves that you are short.

14. Swallow all the complicated words. (beer advertisement)

15. If you know where to go, the world will make way for you.

I want 20 classic advertising words. It's urgent ~ ~ ~ Please help me.

1 dove: Enjoy silky smooth 2 Tencent: Don't lose a good time 3 Youku: The world is cool 4 Li Ning: Everything is possible 5 Anta: Keep going 6 Adidas: It's impossible to have nothing 7 De Beers: Diamonds last forever, one will last forever 8 Huangshan: Yipin Huangshan, the sky is high and the clouds are light 9 white sand: white sand dancing with cranes, My heart flies 1 1 Nestle Coffee: Delicious1/Maxwell: Didi Xiang, the meaning is still unfinished. 66 We are just porters of nature 16 Evian): Living young 17+07 Canon: Touching often/.

4. Appreciation of10 sentence advertising language

(1) Dove chocolate-creamy and silky.

[Appreciation] The reason why this slogan can be called a classic lies in the psychological experience of "silky feeling". It is sublime and imaginative to describe the delicacy of chocolate with silk. This kind of advertising language makes full use of Lenovo and brings the charm of the language to the extreme.

(2) Delbis diamonds-diamonds last forever, and one will last forever.

[Appreciation] Facts have proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy to associate diamond with love. This is indeed the most wonderful feeling.

(3) Coca-Cola-forever Coca-Cola, unique and delicious.

[Appreciation] In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola changes every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.

(4) Nestle coffee-delicious.

This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever.

(5) mergers and acquisitions; M chocolate-only soluble in the mouth, not in the hands.

[Appreciation] This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.

(6) Pepsi-Cola-the choice of a new generation

[Appreciation] In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.

(7) Volkswagen Beetle-think about it is still small.

Appreciate that the American automobile market in 1960s was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle and put forward the concept of "seeing the big from the small", using the power of advertising to change Americans' ideas and make them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.

(8) Nike-just do it

[Appreciation] Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. Do it if you want to be different, as long as you act. However, with Jordan's retirement and the change of My Dream Come True. Nike's influence is gradually declining.

(9) Nokia-people-oriented technology

[Appreciation] It seems that "people-oriented technology" was not first put forward by Nokia, but the connotation of this sentence has been fully exerted. Facts have proved that Nokia can leap from a small brand to the first brand in the mobile phone market, and it is this concept that has been respected. From product development to talent management, it truly embodies the people-oriented concept. Therefore, this slogan is particularly powerful because it has written content.

(10) Maxwell's coffee-dripping fragrant, wanting more.

[Appreciation] As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, McBride has a better sensory experience. Although it is not as straightforward as Nestle's, it conforms to the artistic conception when tasting coffee. At the same time, the mellow taste of McBride coffee is closely combined with the inner feelings, which can stand the test.

5. doggerel with small advertisements.

Unscrupulous merchants engage in propaganda.

Advertising strength is not simple.

There are not enough stickers on the wall and floor.

The worst thing is the telephone pole.

Get the certificate in five steps.

It's hard to get married in Fiona Fang.

Unit corridors are all over.

There is a record of opening the door.

Oil fume purification after drainage.

Ji Fang taxis are free.

More dishonest people

Girls can chat on the phone.

Such advertisements are very annoying.

Like flies in the garden.

Dog skin plaster psoriasis

When caught, he was fined.

Not only fined him several hundred yuan.

It is best to detain for fifteen days.

After repeated education, he refused to change courts.

Give me back my beauty and rivers and mountains.

6. Collect 50 classic advertising words

〓■ Appreciation of world classic advertising words ■ 〓 [size = 3] ■ Appreciation of world classic advertising words ■ 〓 [/size] 1. Good to the last drop. Drips are fragrant, and the meaning is still unfinished.

(Maxwell Coffee) 2. Obey your desires. Obey your desires. (Sprite) 3. The new digital age. The new digital age.

(Sony DVD player) 4. We are in the lead. Others plagiarized. We take the lead and others follow. (Ricoh copier) 5. It's impossible. Make the impossible possible.

(Canon printer) 6. Take some time to indulge. Enjoy it! Nestle ice cream 7. The relentless pursuit of perfection. (Lexus) 8. Dynamic poetry, dance close to me. Dynamic poetry, dance close to me.

(Toyota) 9 Come to the place where it smells. Marlboro country. Visit the fascinating world-Marlboro World. Marlboro cigarettes 10. To me, the past is unremarkable, but the future is always colorful. For me, the past is unremarkable; And the future is gorgeous.

(Hennessy) 1 1. Do it. Do it. Nike sneakers 12. Ask for more. Infinite desire.

(Pepsi fashion shoes) 13. It's delicious. It is delicious. (Nestle Coffee) 14. Feel new space. Feel the new realm.

(Samsung Electronics) 15. Intelligence is everywhere. Intelligent deduction is everywhere. (Motorola mobile phone) 16. A new generation of choices.

(Pepsi) 17. We integrate, you communicate. We merge, you surpass yourself. (mitsubishi electric) 18. Occupy Toshiba, occupy the world. Owns Toshiba, owns the world.

(Toshiba Electronics) 19. Let's do things better. (Philips Electronics) 20. There is no small business that cannot be done, and there is no big problem that cannot be solved. There is no small business that cannot be done, and there is no big problem that cannot be solved.

(IBM)2 1 . m &； Ms melts in your mouth, not in your hands. (M & ampMs) is only soluble in the mouth, but not in the hands. (M & ampm chocolate) 22. Good to the last drop. (Maxwell) Didi is fragrant, but the meaning is still unfinished.

23. Time is your own creation. (swatch) enduring. (Swatch Watch) 24. Let others hear your voice. (Ericsson) Understanding is communication.

(Ericsson) 25. Let's begin. The road to success starts from scratch. (happy) 26. Coca-Cola makes things better. (Coca-Cola) Drink Coca-Cola and everything goes well.

(Coca Cola). Connect people. (Nokia) Technology is people-oriented. (Nokia) Diamonds last forever. Diamonds last forever, and one lasts forever.

(Dubbers) 29. Mosquito, bye-bye. Bye-bye. Mosquitoes kill each other. (Radar brand insect repellent) 30. Kodak moment. (Kodak) At Kodak moment.

(Kodak photographic paper/film) 3 1. Campus "bachelor club"-a man's world! (Goldlion clothing); 32. Normal consumption of college students-don't buy expensive ones, only choose the right ones. (Diao brand washing powder); 33. Have a date every day-every day is beautiful.

(Nestle Coffee); 34. Birthday dinner-good time, delicious food * * * … (McDonald's fast food); 35. I finally got rid of the lovelorn-life can be better. (beautiful air conditioning); 36. Commitment between friends-always sincere! (Haier Electric); 37. In the face of the appreciation of the tutor, we often say-let's do better! (Philips Electric); 38. Respond to other people's accusations.