10 Typical Marketing Case Analysis

To do a good job in enterprise marketing, we must have a good marketing strategy to improve the competitiveness of enterprises. To this end, I will share 10 typical marketing cases for you. Please refer to them.

Marketing case 1. Nongfu Spring? Buy a bottle of water and donate a penny to the Olympic bid Committee?

Nongfu Spring launched? No matter how small the strength is, it is also a kind of support. From now on, every time you buy a bottle of Nongfu Spring, you will donate a penny for the Olympic bid? Commercial advertisements in the form of public welfare, taking the Olympic car and promoting the brand.

Marketing case 2. Beijing's successful bid for the Olympic Games is also a successful case of event marketing.

Although Beijing's Olympic bid is not a commercial activity, it is indeed a very successful case. Has the Olympic bid plan been worked out? Humanistic Olympics, High-tech Olympics and Green Olympics? Has the theme been established? New Beijing, Great Olympics? Have you chosen the slogan? Five rings tai chi? Logo, shot the Olympic bid advertisement. At the same time, we cooperate with many world-renowned public relations companies and actively carry out international public relations activities.

Marketing Case 3: Nokia 8250 Blue Charm Promotion: Showing Alternative Life Taste

Take advantage of the unique selling points of Nokia 8250 products? Blue screen? , positioned in a fashion family that pays attention to the quality of life. With what? Into the blue charm? As a theme, it leads to a unique taste and lifestyle.

Marketing case 4. Shenzhen Neptune has been silent for many years and made a comeback. The three major products made a strong attack.

After many years of silence, Shenzhen Neptune successively launched three major products: Neptune Yindefai, Neptune Ginkgo biloba and Neptune Jinzun, and launched the Neptune brand in one fell swoop through a strong market offensive.

Marketing Case 5: Wahaha Extraordinary Tea Beverage Stephen Chow Fan Support Club

Wahaha used the popularity of Stephen Chow to promote its extraordinary series of tea drinks, and interacted with consumers in the form of fan clubs in exchange for direct sales results, and gained a share in the tea drink market.

Marketing Case 6: Pepsi Advertising Star Contest: Leading Young Fashion

PepsiCo, which owns Pepsi Cola and Pepsi Fashion, aimed at the younger generation, and joined hands with Warner Records to hold the first Pepsi Advertising Star Competition nationwide, which received a good response.

Marketing Case 7: Taking advantage of the legendary swordsman, the celebrity smart king changed from the second place to the first place.

When commercial communication dominated in China, celebrities in Zhongshan chose Li as the main promoter of the new product Smart King, and made a patch advertisement, which was a great success. At the same time, the price has been reduced twice this year, and new products have come out one after another, occupying the position of market leader.

Marketing case 8. Buick? We had urged her a thousand times before she came to us.

June 8, Buick? Let's sail, yet we called and urged a thousand times before she started toward us, and its carefully planned listing advertisement has drawn a perfect end for people's long-term expectation. At the same time, for the automobile market in China, the appearance of Sail prevented some middle and low-grade automobile manufacturers from entering the high-grade automobile market, and made a quite successful step in strategy.

Marketing case 9. Draft effect and three-dimensional communication: Mei Ting's road to internationalization

This year, Mei Ting Underwear launched a plan to enter Japan and Southeast Asia, and launched a large-scale publicity campaign? Spokesman choice? Activities, aroused widespread concern from all walks of life, and finally, Ryoko Nakano and Cecilia Cheung were confirmed as international spokespersons for Mei Ting underwear. Aiming at the markets of different age groups respectively, in order to realize the three-dimensional spread of the brand.

Marketing case 10. Tiger? Tiger? Woods came to China to shine in Mission Hills.

165438+1October 9 to 1 1 day,? Tiger? Tiger? Woods' swing at Mission Hills Golf Club in Shenzhen not only attracted a large number of Chinese and foreign fans, but also attracted hundreds of Chinese and foreign media. The marketing case of Mission Hills Golf Club established its club status in Asia and even the world through this competition, and showed the image of Mission Hills Golf Course and golf community to the world.