The Importance of Hospital Publicity Work Development Sample 2000 Words

A 2000-word development essay on the importance of hospital publicity work

With the continuous deepening of medical reform and the rapid development of health services, publicity work occupies an extremely important position and role in medical institutions. It is not only an important way to publicize the line, principles and policies of the party and the country's health work, but also a bridge and hub for the close connection between the hospital and society. Correct public opinion guidance can establish a good image of the hospital, enhance the understanding of the hospital from all walks of life, and improve the hospital's popularity; on the contrary, it will affect the hospital's reputation.

In other words, accurately grasping the characteristics and rules of hospital publicity work under the new situation and doing a good job in hospital news publicity will enhance the core competitiveness of the hospital and expand the hospital's popularity and reputation. Reputation, increasing the hospital's market share and enhancing the hospital's characteristic brand image can play a "four or two" role.

At present, our hospital is closely focusing on the general task of "scientific development, enriching the people and rejuvenating Chongqing" proposed at the fourth party congress of the Municipal Party Committee, combined with activities such as pioneering and striving for excellence, vigorously strengthening the hospital's publicity work, and fully mobilizing Employees are motivated to create a good atmosphere of public opinion that is consistent with the work of the hospital center in terms of ideological concepts and practical actions. At the same time, we strive to strengthen the hospital's image publicity, let the society know and understand the hospital from various aspects, reduce the blindness of the public in seeking medical treatment, effectively establish a good patient-centered image of the hospital, and help the hospital expand social benefits and increase economic benefits. , to promote the comprehensive, healthy and coordinated development of the hospital.

Pay attention to publicity and enrich connotation

For hospitals, hospital image is the vitality of the hospital. Without a good image, it is impossible to have good economic benefits. And where does the image come from? On the one hand, we must rely on real work performance, on the other hand, we must rely on "crying out" such performance, otherwise we will fall into a situation where no one cares.

However, today many hospitals, especially public hospitals, still lack the marketing awareness to promote and promote the hospital. Some hospital leaders mistakenly believe that the hospital mainly relies on business income, and publicity work is irrelevant. Proactive service, and are even less willing to take measures to expand influence; some leaders one-sidedly believe that hospital news propaganda mainly introduces the hospital’s scale, equipment and experts, and other aspects as long as there are no negative news reports; at the same time, quite a few hospitals are in the news There are certain misunderstandings in the setting of publicity personnel. Some hospitals do not have special publicity agencies, and some hospitals have part-time staff who do not contact and learn from news units and media, and cannot write articles or make plans. The above reasons make the hospital's news propaganda methods simple and outdated, the quality of the propaganda team low, and the propaganda effect insufficient.

In recent years, the party and government leaders of our hospital have always attached great importance to the hospital's publicity work, and have effectively regarded publicity work as an important task to gather the strong spiritual power of the hospital and enhance the image of the hospital. They have given full play to the leading role of public opinion and promoted the The hospital develops well and rapidly to create a good public opinion environment. In order to create a good public opinion atmosphere that is consistent with the work of the hospital center, we continue to enrich the content of publicity, such as: vigorously publicizing the health guidelines and policies of the party and the country, mobilizing and organizing all hospital employees to devote themselves to medical reform work and making contributions to medical reform; vigorously publicizing innovation The advanced grassroots party organizations and outstanding Communist Party members who emerged from the struggle for excellence have laid a solid organizational foundation for the scientific development of the hospital; vigorously promoted the hospital's core value system and improved the spiritual taste and humanistic quality of hospital cadres and employees; vigorously promoted the hospital The construction of disciplines, specialties and special diseases, highlighting the publicity of key departments and key personnel, strives to better demonstrate the spirit and technical level of our hospital to the society and patients, thereby establishing a good image of the hospital.

Broaden channels and activate forms

To do a good job in hospital publicity, we must pay attention to both the connotation and the method. To be precise, in order to do a good job in hospital publicity work, it should be internalized in the heart and externalized in the form. Only by having both form and spirit can it be wonderful. The methods of publicity vary from time to time. It is necessary to find the starting point and foothold of development, find the excitement of activities, highlight the innovation points of publicity, and further enhance the party's appeal and influence in the new era by displaying new images and publicizing new achievements. , cohesion.