What is the brand slogan of China Telecom?

1. Customer first, attentive service - China Telecom This is a major sign of a comprehensive update of China Telecom's business philosophy and brand image. After the split of China Telecom between the north and the south in 2002, China Telecom in the south gradually turned it into the "slogan" of its corporate image. The concise eight words highlight the idea of ??putting users first and striving to improve services. As a "century-old store" in China's telecommunications industry, China Telecom has spent some time in recent years to "please" users. One of them is to improve its business channels, such as changing the business hall to a friendly style with low counters, and expanding the customer service hotline. Make sure it's clear and so on.

2. The charm of telephones, wireless extension - China Telecom PHS PHS is the brand name of wireless local calls. It is the fixed-line operator China Telecom and China Netcom who are trying to enter the mobile market in order to resist the diversion of mobile phone business. A business launched. This brand originated from the science fiction image of PHS roaming the world written by the famous writer Ye Yonglie. Since it adopts the fixed-line tariff standard, but it is a fixed-line telephone without wires, this advertising slogan highlights the "charm of the telephone", including cheap rates, short numbers, clear calls, etc., and vividly conveys the message of "telephone". Well-informed competitive advantage. PHS has long formed the concept of "cheap" in the minds of users. This advertising slogan also reminds users that PHS is also fashionable and attractive.

3. The light gathers because of you - China Telecom Internet Star Sky Internet Star Sky is the brand of China Telecom's broadband application platform. It includes various broadband applications, including video (such as film and television programs), distance education, Entertainment (games, music), etc. "The light gathers because of you" first matches the name of Internet Starry Sky, and highlights the existence and development of this brand. The first purpose is for users. In addition, because the value-added application content provided by Internet Star brings together the best of many SPs (service providers), it is an important platform for telecom and major SPs to work together, and the purpose of this "gathering" is because of the existence of users .

4. Connect dreams to reality - China Telecom Broadband Broadband and the Internet, in the minds of ordinary people, are symbols of high technology and represent the future development trend of the information industry. The advertising slogan "telecommunications" is often accompanied by pictures full of fantasy and charm, such as a swing rope hanging on the tip of a crescent moon. This fairy tale-like advertisement softens the rigid image of high technology and conveys such a humanized brand connotation to users: Broadband network is full of magic and helps us realize many beautiful dreams in life. Reality moves towards the future, and dreams become the carrier of reality. Communication is not cold, it has feelings and passion. This slogan reflects the unremitting efforts of China's communication industry to create a new brand.

5. Jielu Internet - China Telecom Internet Starry Sky In contrast, the broadband network is high-speed, and "Jiezu", which is the same as "access", undoubtedly highlights the word "fast" first. A consumption experience. For the Internet Star Sky, Telecom's Internet value-added service platform, Telecom conveys its advantages in these concise words, which itself has a "high-speed" atmosphere. In fact, China Telecom has been strengthening this image in its broadband business in the past two years. For example, its ADSL business is named "Internet Express", its broadband business promotion activity is named "Broadband Speedy Journey" and so on.

6. Make China broader-minded - China Telecom Broadband Internet CHINA NET This advertising slogan is often used in the overall image of China Telecom's broadband business. The word "broad" highlights its business characteristics. The word "China" indicates that China Telecom is a national operator. The anthropomorphic advertising language not only resolves the barriers of technical rigidity, but also conveys a majestic feeling to users.

7. Take a step forward every day and always serve sincerely - China Telecom. This was the corporate image slogan of the old China Telecom (before the split). After the company was split between the north and the south, people rarely saw this slogan. Although this advertising slogan seems a bit "old-fashioned" and clichéd today, it is trying to express the image appeal of telecommunications to users through easy-to-understand language: China Telecom is steadily improving itself. The level of service is user-oriented. Later, after the spin-off, China Telecom used the more concise "Customer first, dedicated service" as its corporate image slogan, which is consistent with this concept.