See how Japanese and Taiwan Province brands use cultural innovation to promote farm economic development!

As the top leisure agriculture sightseeing spots in the world, Japan and Taiwan Province Province have developed rapidly since the rise of cultural and creative agriculture in the late 1990s.

At this time, traditional agriculture met with cultural creativity, agriculture became fashionable and full of emotion, and cultural creativity endowed the soul of Japanese and Taiwan Province agriculture.

Highlight your own characteristics and make a product personality.

Look for unique products, even if you only make one product, you should try to be refined and strong.

For example, the "Plum Blossom DreamWorks" in Xinyi Township, Nantou County has developed from a simple plum blossom planting industry to a new industrial chain including plum blossom planting, plum blossom product processing, plum blossom leisure and sightseeing, plum blossom cultural creativity, etc., which can be said to be the ultimate in plum blossom products.

"Plum DreamWorks" brand has only a few thousand acres of plums. The brand has insight into the fact that consumers have entered the "R &；; V "interactive era, so, taking plum blossom as the origin, on the basis of regional resources and industrial development, establish the concept of cultural innovation and frame the cultural innovation system.

By using creative arts such as brand design, story telling and artistic re-creation, a brand world with a sense of belonging, entertainment spirit, aesthetic realm and self-realization has been formed, and it has become a model brand in Taiwan Province Province.

Because of the cultural and creative transformation, plums became souvenirs, plum wine carried various local stories, and the factory became a leisure and sightseeing area. Plum production in the hometown of plums has decreased, but the plum industry has increased again and again.

Digging deep into local customs and grafting traditional culture

If you have time to calm down, it is not difficult to find that there are many enterprises around you looking for history and touching stories.

There is a rice farm named "Fangrong Rice Factory" in Taiwan Province Province. Fangrong Rice Factory has successfully excavated the original ecological charm of the local countryside. After four generations of operation, the economic structure has been transformed into a service-oriented one, and the rice mill in Fangrong has eliminated the traces of exploitation.

The cooperative road of rice mills not only makes the products enduring in the market, but also has a profound corporate culture, which is worth learning from the new farmers and loyal and enthusiastic agricultural enterprises in Chinese mainland.

Tell more brand stories and create a premium with emotion.

The appeal of brand stories often brings more characteristics with special charm to the products themselves. Now the key to marketing is to tell touching stories.

In Taiwan Province Province, we can easily find those warm and humanized languages, even the product introductions in front of the supermarket stalls are full of affection, which is creating a premium with emotion.

If you have the chance to go to Taiwan Province Province, you must have a cup of Assam black tea produced by Riyue Old Tea Factory and feel the rebirth of the century-old tea factory behind the black tea. The impact of vision, smell and taste endows agricultural products with full emotions and makes people feel the taste of ecological tea garden from intellectual to sexy.

Pursue one fish to eat more and create more consumption value.

Many famous farms and pastures in Taiwan Province Province pursue more than one kind of fish in product setting, and create more consumption value with the help of cultural creativity.

For example, Qingjing Farm in Taiwan Province Province, on the basis of beautiful natural ecology, with the help of cultural creativity transformation, enhances the farm's interest and diversified consumption value in scene design, activity creativity and product concept.

The windmill totem design in the farm has become a humanistic landscape everywhere in the farm; Animal clay sculpture device makes children and tourists overjoyed; The playful "Tian Mi * * *" has attracted many teenagers by using the design product name formed by network language.

Change the fate of backward villages through product packaging creativity

In places where the media and internet are underdeveloped, there are almost no opportunities or channels to sell local products in many remote mountain villages. However, through shopping bags made of old newspapers, the local products of four remote villages in Japan have been successfully promoted.

This is the design concept of designer Mr. Mei Yuanzhen: packaging local products with shopping bags made of old newspapers with local news. Many local customs and regional characteristics can be spread with customers and these old newspaper shopping bags.

Maybe when you bring it back to the city, customers will read the news in the newspaper carefully, and maybe they will have an impression of the "40 thousand harmonious" small mountain village.

Through various creative combinations, it has become the most famous farm in Hokkaido.

Futian Farm in Hokkaido turned out to be a little-known flower farm. 1958, Tadao Tomita realized the beauty of lavender by chance and introduced it to the farm for planting.

After more than ten years of development, Futian Farm has become the largest lavender flower field and the most famous flower field in Hokkaido.

Experience creativity: in order to enrich the experience of tourists on the farm, through the establishment of a flower-themed experience.

The greenhouse, dried greenhouse, forest room, distillation room, perfume room and greenhouse were established respectively, and the creative experience with flowers as the theme was continuously explored, so that tourists could deeply appreciate the flower culture.

Creativity of industrial chain: from flower planting, flower viewing and sightseeing to processing and making flower-related products.

Such as dried flowers, essential oils, perfumes, soaps, vanilla ice cream and other industrial chains, not only enrich the connotation of tourism products in the park, but also fully tap the benefits of the flower industry.

Marketing creativity: free sightseeing to drive shopping consumption.

Relying on the landscape formed by large-scale industries, industrial sightseeing can be developed, and the park can enter the park free of charge during business hours. The park makes a profit by processing and selling products related to planting flowers, such as lavender soap, handmade flower products, lavender essential oil, perfume and so on.

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When establishing leisure farms, many people put forward grand plans and goals. In fact, for fragile rural resources, it is especially necessary to be wary of unnecessary hardware construction.

We need to pay more attention to creativity and culture, agriculture, forestry, fishery and animal husbandry resources and local traditional crafts. From the establishment of a unique brand in rural areas, to assist the sales and promotion of products.

Agriculture is a natural source of culture and creativity. The integration of cultural creativity makes agriculture get rid of old stereotypes. Leisure agriculture needs cultural creativity to make her glow with fashionable and sexy vitality.