I think Fujian people should know the origin of Qipilang cigarettes in Fujian Province. Anyone who knows can please explain it to me. Thank you! !

Speaking of Fujian Longyan Cigarette Factory, few people outside the industry may know about it, but when it comes to "Septwolves", it is a household name. The leading brand "Septwolves" of Longyan Cigarette Factory has only been developed for a short period of seven years. It has developed rapidly and suddenly emerged as the largest cigarette brand in Fujian. The creation and dissemination of "brand culture" played a vital role.

In the turbulent domestic market, where there are many experts, tobacco companies have developed cross-industry, and the popularity of the two products is "equally equal and complement each other". I am afraid that only "Septwolves" clothing and "Septwolves" cigarettes are . "Septwolves" was originally a men's jacket clothing brand founded by Fujian Jinjiang Garment Company. In October 1995, Longyan Cigarette Factory, Jinjiang Tobacco Company and Jinjiang "Septwolves" Garment Company jointly extended it into a cigarette brand.

From "Septwolves" jackets to "Septwolves" cigarettes, its brand image is easily reminiscent of the cowboy image of "Marlboro". The advertising slogan "Dance with wolves and show your true colors as a hero", which is well known to women and children, always objectively reflects the association that the brand name brings to people. Its strong cultural taste and profound cultural heritage are self-evident. . The so-called "seven wolves phenomenon" became famous for a while, forming a unique tobacco culture that is still talked about by people today.

As the "No. 1 Fujian Tobacco Brand", Longyan people do their best to maintain and enhance the brand image of "Septwolves" just like caring for an only child, and continue to give "Septwolves" more and richer cultural connotations. . From the control of product quality to the development of the "Septwolves" series of cigarettes; from the improvement of technological content to the implementation of the "Septwolves" marketing strategy; from the high-profile brand cultural promotion to the brand charity activities that can be seen everywhere, everything is revealed. Longyan people have the heart to build their own enterprise-leading brand.

Faced with joining the WTO, facing geographical restrictions, and facing fierce market competition, Longyan people shouted the high slogan of "living in the mountains, looking at the world", with the slogan of "hard work, never With the heroic spirit of "admit defeat and strive to be first-class", with the help of the market economy, we can write big articles about tobacco culture and brand culture!

The brand culture of "Septwolves" is inseparable from the historical background of Longyan's fifty-year development. The ancestors have cut through the thorny road and cut through the thorns, creating its historical accumulation and allowing it to flourish in the new century. Brilliant!

According to an assessment by an authoritative organization in Beijing, the intangible assets of the "Septwolves" cigarette brand are as high as 2.462 billion yuan. We have every reason to believe that as the "Septwolves" brand continues to grow, its intangible assets will surely increase day by day. There is no doubt about this. You see, "Septwolves" was rated as "National First-Class Cigarette" in 1996, "National Famous Cigarette" in 2001, and "China's Top Ten Publicly Recognized Trademarks" in 2002. "; Currently working hard to apply for "National Well-known Trademark"... Its sales volume has increased from 200 boxes at the beginning of development to 101,200 boxes in 2001, and there will be a new breakthrough in 2002. What an amazing history. Big leap!

“It’s important to look at the present to count the most famous people.” Now a newer and greater opportunity is waiting for the “Seven Wolves”, which is the birth of the new Longyan factory. Anyone who has visited the Longyan New Factory will not deny that this is a world-class new industrial city. Advanced equipment, advanced technology, and advanced management are not empty words to produce higher-quality products; nor is a higher and more complete brand image. Longyan people are very ambitious and are no longer limited to just building the "No. 1 Fujian cigarette brand". With the "aircraft carrier" of the new factory, they will ride on the long wind and break through thousands of miles of waves, sail to the country and the world, seize opportunities, and welcome A bigger challenge!