How can I put space on the sticker photo after posting it?

Sticker photos are a fashion element and a trend symbol. Its emergence has changed the conventional, orthodox and complex operating procedures of traditional photography. Turning life into a continuation of time and fashion, from an artistic point of view, it is modern high-tech technology that has evolved photography, an elegant traditional art, into a simple, convenient, and personalized era of civilian and trendy sticker photo culture. Among teenagers, stickers have become a kind of "personality label" or an "emotional carrier". They are put on places they think are most personalized, such as mobile phones, computers, mice, wallets, or on fashionable men and women. As the best gift and valuable collection for lovers, friends and relatives.

We no longer have to bear the inconveniences that ordinary photography brings to us: time constraints, unsatisfactory backgrounds, and the feeling of being cramped in front of everyone. This kind of sticker that combines computer image synthesis and electronic imaging technology Photographic equipment embodies the synthesis of various "nutritions", simplifies the complexity of professional procedures, and allows us to enjoy the various "nutritional" ingredients of modern technology and traditional photography in the form of "fast food".

This new snapshot concept originated in Japan, South Korea, and Southeast Asian countries, and became a popular product after entering our country. For a time, it became popular all over the country. It has become a pet played by boys and girls, and the commercial value derived from stickers has also attracted huge attention from the market. There are currently dozens of sticker photo software manufacturers across the country. The good and the bad are mixed, and the product effects are also different. Guangzhou Chuangshuo Digital Technology Co., Ltd., which specializes in sticker photo products, uses advanced digital technology to create new market excitement for this fashionable industry.

“Happy Elf” sticker photo is the first manufacturer to apply the cutting-edge technology of broadcast-level keying image processing to civilian entertainment products. This technology solves the long-term problem of unclear domestic sticker photos. problem. The processed keying effect is rich in layers, and the tones are delicate and detailed. The yellowish restoration of photos and eye dynamic tracking technology bring the keying effect to its fullest!

June 2004 was an extraordinary day for the entertainment industry. The "Happy Elf" software applied digital products to sticker photo products for the first time. After two years of research and development, whether from In terms of photo effects and functions, it has been unanimously recognized by the market and consumers. If photo paper stickers belong to the fast food culture in the photography culture, then in the minds of the modern trendy generation, it is the "KFC" or "McDonald's" in the fast food culture. After the digital version of "Happy Elf" was launched, it has become popular among the younger generation, especially There is a strong sense of curiosity in the minds of school students. At the happy elf sticker photo exhibition and promotion site, the sensational scene of thousands of people chasing "Super Girl" in the past was recreated. The new generation crowded shoulder to shoulder, vying to try, and dreamlike. Artistic photos or edited photos with superstars make young men and women in their budding years scream and become excited. Some students who can't put it down even apply for monthly or quarterly passes, and regularly taste the "golden fruit" with their close friends.

The new generation of digital stickers is suitable for all image capturing equipment, including digital cameras, USB cameras, camera guns, etc. The application of modern computer technology makes the operation of sticker photo equipment more convenient. Photo network printing allows all post-beautification processes to be completed in one step, saving more time and perfectly presenting the efficiency concept of "one inch of time, one inch of gold" in the business era. In addition, the device also integrates 3D electronic photo albums, raster cards, business cards, ID photos, mug shots, fantasy photos, and full-body cutout functions. If you are satisfied, you can also use the sticker photo infrared transmitter to convert your photos Send it to a mobile phone or other mobile device, or use the "Happy Elf" thermal transfer equipment to transfer your own digital images to specially processed media. Thermal transfer printing technology is used to produce digital imaging products. There is no need for plate making, printing, or development. You can arbitrarily create any text or pattern you like on a variety of porcelain, metal, glass, wood and other utensils and cloths. Since thermal transfer printing does not require Plate making, no need for printing, easy to operate, quick and fast, so it is suitable for on-site production, has a wide range of applications, low production cost, huge profits, small investment, quick results, and is deeply loved by people, so it has broad market prospects and extremely high promotion value. A variety of "nutritional" and "skillful" combinations for you to choose from. The best combination of modern technology and traditional technology has pushed the fast food culture era in the history of photography to the forefront of the trend.

Consumption drives the market, and the operation of Happy Elf sticker photo equipment in various places can be said to have created a miracle in the market economy. Invest in one company and make sure profit. So far, it has created a hot business scene where all franchise stores across the country are making money. Some investors started business with one machine, then frantically added equipment, and manufacturers were forced to work overtime to produce products that were out of stock.

Only when the chest is hidden in the hills and valleys can one be fanned by the wind and calm down. Chuangshuo Company understands that only by having strong R&D capabilities and continuous innovation can we stay at the forefront of the highly competitive modern entertainment industry. The company regards promoting the development of the digital entertainment industry as an unshirkable responsibility, integrating this fast food culture in the history of photography with more delicious food, and dedicating it to domestic and foreign consumers with "newer, faster and more beautiful".

I am the peak at the top of the mountain. Stickers have strong vitality. We hope that this fashion and trend will be interpreted over time: let fashion become classics and let classics pass on fashion.

2006 is an extraordinary year for Chuangshuo Company. While our peers are still scrambling to carve up the Chinese market, we have upgraded our development strategy to the international market. We have specially established a Foreign trade department. Specializing in foreign trade. The first and only company in the industry to pass CE international quality certification. The "CE" mark is a safety certification mark that is regarded as a passport for manufacturers to open and enter the European market. All products with the "CE" mark can be sold in each EU member state without having to meet the requirements of each member state, thus achieving the free circulation of goods within the EU member states. In the EU market, the "CE" mark is a compulsory certification mark. Whether it is a product produced by an enterprise within the EU or a product produced in other countries, if it wants to circulate freely in the EU market, it must be affixed with the "CE" mark to indicate that the product Comply with the basic requirements of the EU's "New Approach to Technical Harmonization and Standardization" directive. This is a mandatory requirement imposed by EU law on products. The significance of the CE mark is that the CE abbreviation is used as a symbol to indicate that the product with the CE mark complies with the essential requirements (Essential Requirements) stipulated in the relevant European directives, and is used to confirm that the product has passed the corresponding conformity assessment procedures and/or manufacturing The manufacturer's declaration of conformity truly becomes a passport for products to be allowed to enter the European general market for sale. Industrial products that require the CE mark to be affixed by relevant directives may not be put on the market without the CE mark. As an emerging leader in the sticker camera industry, CE certification is an affirmation of the strength of Chuangshuo Company. Currently, Chuangshuo Company is a latecomer and has overcome all obstacles to occupy half of the marketing network. It has 50% of the domestic market share and is far away from the market. Sold to Russia, Japan, Singapore, Malaysia, the European Union and other countries, the majestic momentum is just like a dragon crossing the river.

Photo stickers are also called happy stickers, cool stickers, magic stickers, sticker photos, sticker cameras, etc. The square stickers are about the size of a 1-inch photo and can be affixed to books, pencil cases, computers, mobile phones, BB machines, accessories... and can also be installed in various exquisite special keychains and photo albums. There are There are different sizes. When selecting, you can choose the avatar and photo frame (lace) or your own avatar. You can also add captions, modify the photos, and then print them out, which is very fun. The finished photo stickers are 5-inch in size. A maximum of 64 small sheets or other different sizes can be arranged in a 5-inch layout. There is adhesive (self-adhesive) on the back, so it can be printed and used immediately, which is very convenient. According to personal preferences, make your own styles and patterns, and make various personalized photo stickers. Use various digital imaging technologies to make all kinds of cards, crystals, cups, plates, and clothes.

In In major shopping malls, stations, photo studios, near schools and entertainment venues, you can often see selfie cameras like photo stickers for self-entertainment. This type of fast self-portrait camera, commonly known as "photo stickers", is generally purchased by private individuals. , renting a small area in a shopping mall or entertainment venue with a lot of traffic, the rent is not expensive, and it is suitable for young and middle-aged people, students and other people. According to relevant statistics: Although the competition for photo stickers is fierce at present, from the initial 30 yuan per piece to 8 yuan per piece, the average turnover of 40 photos a day is no problem. After deducting rent, consumables and other expenses, this kind of machine only needs to choose In the right place, earning 5,000 yuan a month is average, but the investment is quite small. You only need at least 6,000 yuan to become a small boss. And only one person can manage one or even multiple machines.

The Happy Elf Sticker Camera (photo sticker) is developed by combining the advantages of many sticker cameras from Japan and South Korea. It uses high-tech digital image synthesis technology and personalized design, allowing an ordinary person to You can take the most beautiful photos of yourself within tens of seconds. Different from ordinary photos, you can crop the photos and stick them in your wallet, mobile phone, etc. where you think the coolest place is, or give them to your lover, friends, or classmates. This kind of gameplay that fully embodies one's own personality and transcends fashion and trendiness, why wouldn't people be fascinated by it, obsessed with it, and crazy about it? Happy Elf stickers are popular all over the country because of their colorful, arbitrary and interesting nature. Now they have become a fashion hotspot in large and medium-sized cities in China and are highly sought after by teenagers and white-collar beauties.

The Happy Elf Sticker Camera (photo sticker) has hundreds of thousands of exquisite lace patterns. You can choose lace at will and operate and shoot by yourself. This changes the dull and stereotyped mode of traditional photography in the past and eliminates the need to be manipulated by others. To avoid the embarrassment of staring, design different postures and expressions by yourself, and select lace combinations of different sizes, quantities, and styles to set off your chic beauty. No one will interfere with you, you can do whatever you want, express yourself freely, fully show your true style, and it only takes three minutes to get the photo. You can keep the photo yourself, cut it, send it to your friends by email, or set it with a piece of music to make a VCD. CD.

Happy Elf Sticker Camera (photo sticker) uses new digital technology to bring the photo sticker effect to a new milestone. It is simple to operate, has low machine configuration requirements, and can run freely with the 810 motherboard. Supports all color printers on the market. It can well support various cameras, digital camera guns, and digital cameras on the market. There are many printing styles, rich lace libraries, and real-person voice prompts throughout the process. The photos taken can be edited according to customer needs: grayscale processing, black and white processing, color flip, mosaic, relief, softening, sharpening, horizontal mirroring, vertical mirroring, enhancing brightness, reducing brightness, rotating 90 degrees, inverting Rotate 90 degrees, rotate 180 degrees, rotate at will, reload the image, add text, save as and other operations.

————Infinite business opportunities are right in front of you! ! !

Two: Market analysis:

Consumption objects

Generally young people under 25 years old, such as children, primary and secondary school students, couples, and parents with children and trendy people, as well as other age groups and class groups who also consume occasionally. Since the Happy Elf Sticker Camera has the function of taking ID photos, the opportunities for ordinary consumption have been greatly increased, including those who travel together and those who spend hundreds of yuan at a time.

Investment scale

You only need to invest about 10,000 yuan to buy a Happy Elf sticker camera to start business. The space is only about 2 square meters, and it is best to be in a place with a high density of people. In areas (such as supermarkets, school entrances, commercial streets, tourist attractions, etc.), there are no technical requirements for sales personnel.

Three: Benefit Analysis

1. Cost and Profit

■ Detailed Account of Income and Expenditure (Unit: Yuan)

■ Franchise and concurrent Special instructions for the camp

■ Fixed cost per sheet (photo paper, ink cartridges, lamination)

■ Total monthly cost of consumables (based on an average of 30 prints per day) 300 yuan< /p>

■ Venue rent 1,000 yuan

■ Staff salary 800 yuan

■ Water and electricity expenses 100 yuan

■ Equipment depreciation 100 yuan

■ Total expenditure 2,300 yuan

■ The market price of each sticker camera is 10 yuan

■ Total monthly income 9,000 yuan

■ Each The monthly net profit is 6,700 yuan

Everyone desires wealth and success; however, only 20% of people can achieve success. Why? Because success comes from a good career opportunity and your unremitting efforts! friend! Have you ever been successful? If you have been a successful person before, we will create a new entrepreneurial opportunity for you and create your glory; if you have never been successful, we will wholeheartedly create a career opportunity for you to create wealth and achieve yourself!

We know deeply that every investor who desires success has hard-earned funds, and we are even more aware of the urgent and cautious investment mood of every entrepreneur.

Investment is a kind of decision. Whether it is correct or not depends on your judgment of the market, grasp of the trend and choice of partners; success or failure depends on the correctness of your investment direction and your determination to work hard for your career. !

You are not only an investor, you must also be a smart investor to become a successful investor; so you must not only know how to invest to obtain profits, but also how to Use small to win big and get generous rewards. You should also pay attention to how to operate to achieve career success. Although we cannot promise you that joining the "Digital Imaging Museum" will make you rich overnight, we can assure you that joining the "Digital Imaging Museum" is reliable, credible, real and feasible, and the risk is almost zero. Because you join the "Digital Imaging Museum", you choose to go with the successful ones. What’s more important is: one investment, long-term benefits, stable income, and amazing profits!

A successful model and a good opportunity to create wealth, we look forward to your joining! Walk with me and create brilliance!

We have a series of long-term sustainable development plans and complete operating standards. Relying on the group's own strong technological and talent advantages, we adhere to the world-class chain management concept and adhere to: "Integrity, The business philosophy of "responsible, efficient and win-win", and the corporate management policy of "based on South China, facing the whole country, sustainable development, and striving for first-class", strive to develop 100 regional development centers and 3,000 standard chain stores nationwide within three years, and become a Chinese The largest and most powerful leading digital imaging brand! We focus on the extension of the cultural connotation of "Digital Imaging Hall". We will continue to develop new products and improve service concepts. Our goal is to create a first-class digital imaging club in China! Copy the successful business model one by one and create business elites one after another!

Four: Location selection for the photo sticker store

Scenic area;

Next to the park;

Next to the school;

In shopping malls;

Squares, playgrounds;

Busty markets.

Industrial and mining areas with high population density.

The specific location of influential shopping malls and supermarkets is preferably at the passage or entrance, in a place with high flow of people

Five: Who is most suitable for the digital imaging project

< p>1. Digital imaging store;

2. Typing and copying shop;

3. Boutique store;

4. Wedding photo studio;

< p>5. Photo studio;

6. Laid-off and unemployed people;

7. Young students;

8. Various craft and gift shops

9. Other passionate entrepreneurs.

10. Clothing store

6. The competitiveness of our company's products

First, good photo quality. This is the basic factor for success in this industry. Customer satisfaction will lead to more repeat customers. It is also the key factor for the most competitive market.

Second, the machine has good performance and easy maintenance. Our machines can issue warranty certificates from regular manufacturers and have a three-year warranty. If the machine often makes mistakes, the operator will incur a lot of opportunity costs.

Third, continuous software upgrades. Our software engineers and graphic designers are responsible for developing new software and graphics. The software will have a major upgrade every three months. You can usually download new background images on our website. We can also customize special ones according to customer requirements. Background screen, etc.

Fourth, favorable price. Sticker cameras are used to make money. Because our products have good quality and low prices, they can attract customers and earn more profits for investors. Therefore, our products have better performance-price ratio. You will definitely find that choosing our products is your wisest decision.

The market is huge: the sticker photos taken by the sticker camera are of high definition and bright colors, coupled with their colorful, interesting and cute background patterns and special effects functions, they are very popular among young people and students. I like it, especially because it is different from the traditional way of taking pictures, it is very casual, interesting and entertaining, and the sticker photos can be cut out and pasted on mobile phones, notebooks, small photo albums, classmate albums, or E -MAIL emails to friends and family. So it has a very broad market.

The business location is very selective: you can choose a place with a high flow of people and where young people are concentrated in consumption, such as large shopping malls, supermarkets, entertainment venues, pedestrian streets, near movie theaters, parks, etc., and you will naturally Someone patronizes your business

Convenient and simple operation and management: when you have a sticker camera to start business, you only need to purchase additional consumables such as photo paper for photography, and you can start the business. There is a business calculation in the camera The management function can help you record the business status of each day's photography in detail, so you can start your business with peace of mind.

7. Business methods:

You may be worried about how to attract these customers? How to operate it? How to invest less and spend less on advertising while increasing the number of people? Everyone knows that you need to have a business eye to do business. Here is a strategy to "catch all the customers in this city". You just need to establish a relationship with the photo studio and give them the printed promotional materials, or simply put the leaflets on the counter in dozens with agreement (if the hit rate of distributing leaflets on the street is 10%, then this method The hit rate is as high as 100%, and the cost is only a fraction of regular advertising). Create a customer memo (customer file). The first time you undertake the full charge, don’t forget to include a discount card after completion. You can enjoy a 20% discount by presenting the card to take photos for the second time, and 50% off after the third time. This move can turn one-time customers into permanent customers. Many people have never set foot in the filmmaking industry, so how can they make money? Guangzhou Chuangshuo Digital Technology Co., Ltd. has developed multiple business methods based on China's national conditions, and there is always one that suits you.

Method 1: Multi-project management

Purchase a Happy Elf sticker camera and use it for digital imaging projects. This is the best and most investment solution. Use sticker camera to take photos and print on computers, cameras, and printers. Use only one computer to achieve maximum sharing of resources. Operate multiple projects to reduce operating costs.

Method 2: Open a Happy Post Bar

Open a professional photo sticker shop in a bustling market or near a school

Method 3: Open a store by renting a cabinet Store

A: Open special counters in wedding photo studios, color enlargement centers, and photo studios. The strategy is to cooperate and win, and they will be responsible for recruiting external work, cooperative operations, profit commissions, etc.

B: Display showcases in large shopping malls, supermarkets, boutiques and other places with high traffic, make full use of the advantages of maximum traffic, attract customers' attention in the form of products, and then recommend "you" to customers Wouldn’t it be a pity not to make a set of crystal porcelain statues for someone so beautiful (slender, charming, lovely, and beautiful)? ”

C: There will be huge rewards for doing the work carefully. First, every shop within a shop? It’s just a living advertisement. Customers lead customers, so you don’t have to worry about customer sources. Second, if you enjoy the maximum profits, others will definitely recommend you enthusiastically, and your reputation will increase day by day. Now let’s take wedding photo studios as an example. For larger wedding photo studios with scale, you don’t have to worry that these big-name photo studios will turn you away. In fact, the mature development of photo studios has made the competition increasingly fierce. How to survive and how to attract customers become Their compulsory lesson is that only innovation can lead to development. The series of colorful porcelain statues exactly meets this requirement. Because traditional wedding photo studios cannot break through the category of paper images as carriers of images. Beautiful and realistic colored porcelain statues just bring a new variety to their competition. And who doesn’t want to have a love memorial statue that is “engraved on the crystal (bone) and unforgettable, but the sea dries up and the porcelain (stone) rots”? Colored wedding crystal porcelain statues are quietly becoming popular all over the country...

D: A Jew who is famous for his business has a wise saying that can be called the business bible: If you want to get rich, keep an eye on women's money. bag. Opening a Happy Elf digital imaging store is no exception. Regardless of whether a woman is beautiful or ugly, who doesn’t want to have a youthful portrait that will intoxicate herself, amaze others, be graceful and be treasured forever? After staring at it, you still have to take it out. How you take it out is up to you.

Method 4: Set up tourist attractions

Set up sample displays and advertising slogans at famous tourist attractions, large-scale communities, parks with large flow of people, bus stations and train stations. Undertake the collection business.

This is both a living advertisement and continuous business, which can achieve multiple benefits with a small investment and large returns, and it is easy to form word-of-mouth communication

The choice of clerks is also particular

I don’t know Have colleagues in the industry noticed: The choice of store clerks also has a certain impact on business! Here I will tell you my experience, I hope it can help you!

1. We cannot recruit too old people; our customers are generally migrant workers and primary and secondary school students, most of whom are young women in their twenties! In the past, my father had nothing to do in his hometown, so I asked him to come to Suzhou to help me take care of the store. However, in actual operation, I found that there were a lot of inconveniences, mainly in terms of expression ability and concepts! ! There is a big difference, and the impact on business is still large. Some little girls come here and see an old man here, and simply leave!

2. For those who have at least some knowledge of computer hardware and software, the operability of Happy Elf software is quite good, but in this line of work, it is impossible without any glitches, for example: printer , digital cameras, software and other faults that sometimes occur, it will not work if you do not solve them by yourself. In addition, Happy Elf now has so many new functions that it will not work without certain computer knowledge. In the past, I also hired a junior high school graduate. She worked with me for a month and she charged a lot for my mobile phone bill. Had to replace it with a new one.

3. Choose dedicated clerks! The first store I opened was a joint venture with someone. He provided the staff and I provided the money. However, the people he found always spent three days fishing and two days drying nets. Sometimes someone came to take photos in the store, and he couldn’t find anyone at all. There is no trace of him! As time went by, the business in the store was not as good as before. Later, as long as he bought his shares, the whole family became a sole proprietor!

4. Personality is very important. It must be lively and good at communication. It is best if she also has hobbies in this area, so that she can give good suggestions and opinions to customers! People with different personalities can do the same business very differently!

In summary! I think the suitable candidates for the store should be: female, aged 25-35, lively and eloquent! Those who have some knowledge of computer software and hardware, and are passionate about the photography industry! I don’t know what everyone thinks!

Business skills

1. Everyone knows when someone comes in. Our biggest hope in this business is that he can do well before leaving. Of course, some people will ask you how many photos you can take. I said you can take 16 pictures. Then I told him that I could wash it more and send a few more pictures. When others hear this. It’s interesting even if you don’t want to take pictures. Who wouldn’t want to take advantage of such good conditions?

2. This can be done when there are few people, but isn’t it a waste of time when there are too many people? At this time you can take a photo of him first. Then wait for the other person to take the first version and then take the second version for them. If he says something is wrong, you can tell him that you can choose a photo to enlarge. Don’t you have time now? In this way, you can charge him another 5 yuan. Just say (originally it’s 10 yuan each)

3. When the customer takes a photo and is about to leave, you can also take her photo and say wow, your photo is so beautiful. It would be more perfect if you enlarge one. At this point she might enlarge another picture. Then I'll give you another 5 yuan.

4. If he doesn’t want to pay for it, just tell her, if you don’t want to enlarge it, I’ll enlarge one and keep it with me. So that other friends can come and take a look. Then he said yes. It looks really nice when you type it out. She was about to think wow, it’s really beautiful. Just buy it for 5 yuan. Haha, can't I make an extra 5 yuan this way?

5. There are more and more stores opening this store now. We can't lower the price. Instead, give them some small gifts in this case so that they can come to your place for photos next time. This is what attracts repeat customers. Wait... there are many more, please tell me.

Guidance skills for shooting postures

I often meet some customers who are taking pictures for the first time or who take a lot of pictures at a time. They are "stupid" in their movements, expressions and postures and don't even know. How should I continue to take pictures? Sometimes even if I take pictures reluctantly, I won’t achieve the desired effect, and it will also take up a lot of time. Later, I made a billboard with exquisite design and workmanship and posted it on it. I posted some beautiful sample photos, as well as some commonly used techniques for photographing stickers. After posting them, they were welcomed by customers and also greatly reduced their photography time. The following are the photography techniques I posted. I hope they can be helpful to novices. Helps.

It is best for girls to wear clothes with clear patterns and bright colors. If they wear white clothes, it is best to put them on a blue background, otherwise they will be easily confused with the background. The hair on the forehead droops appropriately and naturally, giving people a smooth feeling. Wearing a high collar around the neck is a common practice for some boys. People who are slightly fatter should wear dark-colored clothes, and vertical-striped clothes are also a good choice.

Try not to keep the head in a straight line with the body. "If the head is straight, the body will be tilted; if the body is straight, the head will be tilted." This kind of picture is more three-dimensional, more lively and vivid. Don't keep your arms and legs parallel. Try to keep them straight or at a certain angle. This shape is full of movement and the postures are full of changes. Be careful to provide the necessary width for the screen. The distance from the lens should be determined according to the effect you want to achieve. Generally speaking, when taking photos of photos, keep your head as far forward as possible, but to avoid the "fish eye" phenomenon, the position of your hands should be appropriate. If your hands are facing toward If you stretch forward a lot, the deformation will be amplified. Unless you want to get such a result, don't stretch forward too much. Also note the relative integrity of the hand. The whole picture should not be too full, the composition should be as symmetrical as possible, and should be offset at a certain angle. The line theme should not be horizontal or vertical as much as possible. Appropriate curves can show the beauty.

In terms of expression, under normal circumstances, keep your eyes as wide as possible, and you should be smiling most of the time. People with small eyes should look upward as much as possible. In addition, some naughty and alternative expressions and movements will also produce unexpected effects.

Note that when multiple people are taking photos, the fatter or fair-skinned person should stand behind them. When taking photos of two people, it is better to adopt a symmetrical posture with friends hugging each other. The focus of posture is on the body, paying more attention to the performance of the limbs. Be good at discovering beauty in nature and randomness.

If it matches the pattern content of the background, it will be more interesting to do related actions. In short, try to combine it organically with the background pattern to achieve a satisfactory effect.

Through all the above efforts, we have not only increased the value of the sticker image, but also increased our competitiveness, so that more customers will come!