How to design a simple logo picture

1. Describe your product

For many companies, the logo slogan is a way to describe your product or service. This is especially true for companies that do not have brand awareness, such as small businesses and startups.

For example, a private restaurant may benefit from a simple descriptive slogan, such as "Shanghai authentic local cuisine". The purpose of this slogan is to attract users by explaining the content provided by restaurants.

In this case, a simple description of food may be more attractive to hungry listeners than vague (more abstract) slogans.

2. Arouse emotions * * *

Some slogans are purely emotional. For example, Xiaomi's slogan "born for fever" implies several attributes of Xiaomi: low price, high cost performance and high configuration; Enthusiast is a word to describe "obsession" with something, and Xiaomi is born with a fever, which means that Xiaomi's configuration is very high, which is in line with enthusiasts' love.

these attributes combine to turn a product that seems out of reach into a friendly and easy-to-get friend.

For example, the slogan of the logo "Private Restaurant" can be "Grandma's Taste", which reminds users of "home, warmth and childhood", increases emotional connection and causes * * * to sound.

3. Keep it simple

The best slogan is easy to remember; Usually no more than five or six words.

short logo (such as "self-discipline gives me freedom" by keep) are unforgettable and concise.

You can use word games such as rhyme and repetition in the slogan: For example, Tide Tide's slogan "Tide, No Stains" uses rhyme and witty language to make their care brand stand out.

the beautiful Midea's "life can be more beautiful". Midea uses puns and repetitions to describe their business and explain the outstanding quality of their products.

4. Choose the right font to match

When choosing a slogan, half the work is to create it. The other half is studying how to design slogans on the logo.

you need to display the company name and logo slogan in different fonts to distinguish them.

however, you need to pay attention to which fonts are paired together. If you choose too many fonts or conflict, the logo will be confusing and difficult to read.

a tip for matching fonts is to put the contrasting fonts together. Try to pair a serif font with a sans serif font. In addition, the word weight and size are mixed to establish a hierarchy between the company name and the logo slogan.

make sure to use clear and easy-to-read fonts, especially if your slogan will be written in lowercase letters, but please stick to clear and simple fonts as your slogan.

I hope my answer can help you ~ Serena LOGO is an online intelligent LOGO design website with online intelligent logo design and trademark registration query functions.