A business plan case example of about 800 words

Recently, due to the request of the company leader, our department made a business plan for the company. This is my first draft. Let’s correct it together! The following is a "Business Plan Case Example of about 800 words" compiled by me for your reference only. You are welcome to read it. A sample business plan letter of about 800 words

Our company entered the e-commerce market when the e-commerce market was immature. It was able to occupy the market and expand market share without fierce competition. Achieve profits as quickly as possible.

1. Market positioning, function positioning

Early types: C2C, B2C, service objects are based on local citizens, business, food, books, software and hardware, etc., similar to traditional warehousing type The online supermarket of the supermarket has also established a small second-hand market platform.

Later types: B2C, B2B, enhance trading platform functions, increase corporate transactions and product release platforms, expand online supermarket product content, expand from low-priced goods to large-ticket goods, high output value, high-profit products .

2. Development Goals

Early stage: apply for a domain name, apply for a loan, absorb venture capital, and create a website. Contact the ISP, apply for network intervention, and purchase servers and other software and hardware equipment.

X months: Establish a website, expand website content, standardize website services, attract franchise marketers, make the website have a certain reputation in the region, establish a service network, establish a product procurement network, establish a product distribution network, Employees are trained, and product procurement and distribution rely on traditional logistics networks such as supermarket chains. Relying on the traditional logistics network, we can adopt methods such as cooperation and franchising, and can be used as a subordinate enterprise of a traditional retailer.

1 year: Have a strong reputation in the region, be able to build your own brand, further enrich the content of the website, strive for more franchise marketers, enrich the products of the online supermarket, and Develop towards high-end products.

Attract investment, expand business scope, and start establishing a B2B commercial transaction platform.

Make the website profitable.

2 years: Become one of the largest e-commerce websites in the region, consolidate market share, integrate the website, integrate the three business methods of B2B, B2C, and C2C, build an independent logistics system, and reduce operating costs cost. While consolidating the low-end product market, we will focus on developing high-end products and establish a business system focusing on high-profit, high-value-added products.

3 years: Acquire product supply companies, build your own production and sales system, and further reduce product costs. Completely break away from traditional retailers and logistics companies to establish a more convenient and more favorable product marketing network.

After 3 years: It depends on the situation.

3. Website Sections and Style

The website is initially divided into five parts: product index, online trading, new product release, BBS, and second-hand market.

In the future, we will gradually increase the corporate product release section, increase the membership section, and implement preferential policies for paying members.

The style is positioned as concise and bright, combining pictures and text, with light colors as the keynote.

The product webpage uses a unified module to highlight product images.

The second-hand market platform uses a unified format, from product name to product remarks, and adopts a credit system similar to eBay to encourage offline intra-city transactions and avoid unnecessary disputes.

The price of products in warehouse supermarkets is uniformly priced at xx yuan, and products over 100 yuan are priced at xx yuan.

4. Website maintenance

In the early stage, a dedicated database operator will be hired, the website content will be updated every day, and website specifications will be formulated.

5. Website promotion

Join the search engines of large websites, such as Sina, Sohu, Baidu, etc.

In the early days, because of the alliance with traditional retailers, we could advertise in chain retail stores and take promotional activities in retail stores, such as buying a certain limit of goods and getting memberships.

After the website has a certain click-through rate, you can find a special planning company to package it. Qiying focuses on corporate website promotion and has a professional online marketing service team.

A major revision from the web page to publicity, to establish the brand and further develop the market

6. Technical solutions

1. Rent a virtual host

2. Operating system: Window2019/NT. Business plan case example of about 800 words

Food is the most important thing for people, which shows the importance of food. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, lunch, dinner, takeaway, birthday party, etc. Its target market is college students. This restaurant first adopts a self-employed business model.

But it has its own brand trademark and value concept. After the funds and other conditions are mature, a company will be established and chain operations will be implemented. The overall strategic goal is: "Based on the local area, establishing a brand, working step by step, expanding the scale, and going nationwide."

1. Competitor Analysis

There are many restaurants around the school. Most of them are small restaurants opened by surrounding residents taking advantage of their geographical location. Their environment and The sanitary conditions and management methods are not satisfactory. Young people will never be satisfied with food. They not only eat for the sake of eating, but also need green restaurants with elegant environment, up to standard hygienic conditions and cultural heritage to show their individuality.

There are basically no decent restaurants near xx College, so there is still a considerable market for such restaurants. We are college students ourselves, so we have more advantages in this environment. We can better understand what college students need and better cater to their tastes. The cost of restaurants is not much, and it is feasible and operable for our college students.

2. Market and Customer Selection

With the steady and rapid economic growth, the income level of urban and rural residents has increased significantly, and the catering market has shown strong development momentum. At present, in my country's catering market, formal meals are mainly Chinese-style meals, and Western-style meals are gradually emerging, but the scale is still small; fast food is mainly Western-style fast food, with KFC, McDonald's, Pizza Hut, etc. being the main players in the market, and Chinese-style fast food has been booming , but it is currently unable to compete with "foreign fast food". Compared with the successful marketing model of foreign fast food specialization, branding and chaining. The development of Chinese catering is obviously lagging behind. How to occupy that part of the market is a problem we need to solve.

As people pay more and more attention to their own health and food safety. However, long-term consumption of fried and high-energy foods in Western fast food has led to obesity and other problems. Is diet safety a hot topic? How to provide consumers with a safe and secure diet has become the theme of the future development of the catering industry. It is foreseeable that using the concepts of environmental protection, health and safety and advocating green consumption will be the development trend of the catering industry in the future. The proposal of green catering is actually an advancement of social civilization and a new catering culture concept.

In the next few years, the business model of my country's catering industry will diversify, the internationalization process will accelerate, and green catering will definitely become fashionable, which will undoubtedly bring opportunities for investment in the green catering industry.

The main customers of our store are students. After all, young people prefer places with elegant and creative environments. The market mainly targets students and teachers of Anshun College, as well as passers-by.

3. Store name

Our store has a wide variety of dishes and a complete range. Customers can choose to suit their own tastes to a greater extent and meet their fashion needs. If customers have time and are interested, our store can also provide corresponding tableware and vegetables, allowing customers to choose whether to cook or not.

4. Store location: near xx College

Because there are no decent restaurants near the school, and students in the school have a large demand for green food, this will be a big place market. It has strong operability and practicality.

5. Business philosophy and goals

1. In order to allow customers to eat safe and green food, our store has designed a slogan: Spend the most appropriate money to buy a healthy meal.

2. Adhere to the concept of honesty and customer rights first.

3. Rely on small profits but quick turnover, follow the operating flow, and pay attention to customer feedback. With excellent quality and satisfactory service, we win the recognition of customers and strive to achieve a win-win situation between our store and customers.

4. The ultimate goal: seek franchises, chain operations, and expand scale and influence.

6. Organizational structure

There are two people responsible for purchasing goods and takeout, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.

7. Products and Services

1. Our store will launch different types of special dishes: fried lotus root slices with Laba garlic, nourishing honey two-color, crispy vegetables, rich yam shrimp, fresh Fragrant potted tomato, skewered fat beef, steamed loofah with fish roe and vermicelli, multigrain crispy pork, Tai Chi steamed fungus, green vegetable lion head, coffee barbecue, melon grains, tea tree mushrooms, etc. The store will also provide special birthday meals.

2. Keep up with the trend and launch new products in a timely manner.

8. Sources of income

1. Profits and service charges from the dishes sold.

2. The income from the agency business can be used to attract sponsorships, print advertisements for other industries on advertising leaflets, and distribute them at suitable venues in schools.

9. Funding requirements, financing methods and investment returns

Since the products our store operates do not occupy a large area, we can first conduct a demand analysis based on market demand in the early stages, and then proceed based on this analysis. Gradually expanding the purchase scale, it is expected that approximately xx (to be calculated) yuan will be required to start-up capital, which will be mainly used for purchasing raw materials, renting venues, employee training, and marketing promotion.

The method of raising funds is personal or school venture capital, which is invested in the form of equity investment. Other methods of capital investment can also be considered. The cost is expected to be recovered within the next year (calculated as average sales profit margin of 20%).

10. Pricing strategy and business strategy

1. The dishes will be divided into three different grades: upper, middle and lower. Different prices. In this way, customers with different spending abilities can be satisfied.

2. Membership card system: When you spend a certain amount, you can get a membership card. Convenient to get discounts on future purchases.

3. Points system: You get one point for every dollar spent. If you meet a certain number of points, you can exchange them for corresponding products.

5. Take advantage of yourself as a college student. Go to school dormitories for takeout to expand your influence. Let them know more about our store!

11. Marketing and Promotion Strategy

1. Organize personnel to go to schools at different times to distribute advertising flyers. And carry out some promotional activities during holidays to give back to customers (activities based on the characteristics of holidays such as the beginning of school, National Day, Mid-Autumn Festival, Spring Festival, Labor Day, etc.).

2. In-store posters: Posters, posters, etc. can be posted in the store to introduce the use of jewelry and cultural connotations.

4. Theme promotion: further subdivide the characteristics of consumer behavior. Themes such as "Graduation Dinner", "Birthday Banquet", "Unforgettable Friendship" and "Teacher Appreciation Banquet" can be launched according to different combinations. Launch different dishes and special dishes at different price points

5. Brand building: provide a variety of matching solutions with excellent service and favorable prices. Meet the needs of different consumers. We strive to allow consumers to taste their favorite dishes at favorable prices. Business plan case example of about 800 words

Project prospects:

1. Introduction to ostrich

Ostrich is an ancient group of birds, native to African deserts, Australia and Arabia. Characteristics: First, they are huge in size, good at running, and unable to fly. At present, most of the domestically raised ostriches are African basket-necked and black-necked ostriches, and a small number of Australian emu. The weight of adult male ostriches is about 130kg-150kg, and the weight of female birds is about 130kg-150kg. The weight is 115-120 kilograms, and commercial birds can reach 95-110 kilograms when they are 10-14 months old; secondly, they have a long life, generally growing for more than 60 years, and the effective breeding period can reach 40 years. They are resistant to rough feeding and mainly feed on grass. Because it has a well-developed intestinal tract, it can digest cellulose to absorb nutrients; third, it has strong adaptability and disease resistance, and can generally survive in the temperature range of -30℃-+50℃. Due to the limited history of artificial domestication, Long and retain the advantages of strong disease resistance in the wild state, it can adapt to various harsh climatic conditions, and there have been no reports of severe infectious diseases. Fourth, adult female birds lay an average of 60-80 eggs per year and can fertilize about 40 chicks.

The ostrich is full of treasures. Its meat contains high protein, low cholesterol and fat content, and its fur has high use value, so it has attracted more and more people's attention. Attention and favor.

2. Historical situation

In recent decades, ostrich breeding and the development and application of its products have flourished all over the world. The areas with rapid development are mainly Africa, with an annual population of more than 200. Ten thousand, followed by the United States, which currently has more than xx million in stock, and has developed towards deep processing. At present, Europe has become the processing and consumption center of ostrich products.

Ostrich breeding and processing in my country started late, but it is developing rapidly. In 19xx, xx imported ostriches from abroad and began artificial breeding. Up to now, they have spread over more than 20 provinces and municipalities across the country, and more than x ostrich breeding farms of various types have been built, with more than x thousands of ostriches in stock annually. In order to promote the rapid and healthy development of ostrich breeding and the development and utilization of its products in my country, under the initiative of the Development Research Center of the State Council, my country established the "China Ostrich Breeding Development Association" in October 19xx to provide services for ostrich breeding and processing production in my country. The development has played a great role in promoting. In the past ten years, my country's ostrich industry has gone through the process of understanding, introduction, and digestion. It has passed through the chaotic period of hype and has finally entered an orderly track down to earth. People of insight in the industry have gone through many hardships. , has gradually guided enterprises to enter the international economic cycle, and initially laid the foundation for the healthy development of China's sunrise industry - ostrich breeding.

3. Reality and Opportunities

In the past two or three years, due to the occurrence and prevalence of infectious diseases such as mad cow disease, foot-and-mouth disease, and avian influenza in the world, more and more food scientists and Focusing on ostrich meat, because so far there has never been a record of ostrich suffering from a severe infectious disease. Ostrich meat has become a popular choice due to its safety and its unique advantages of low cholesterol, low fat, low calories and high protein. It has become a recognized health food. As a result, in recent years, ostrich meat products have been in short supply in the international market and prices have remained high.

Due to the huge demand in the international ostrich meat market, it has brought huge opportunities to the domestic ostrich breeding industry. As domestic ostriches become increasingly mature, there are more and more domestic ostrich breeding farms. However, a harsh fact faced by hundreds of domestic ostrich breeding companies is that on the one hand, the international market demand is huge and supply exceeds supply. , On the other hand, domestic enterprises are blocked from selling exports. The fundamental reason is: the domestic ostrich scale is small and the breeding is not standardized. As a result, the drug residues in ostrich meat exceed the European standards, making it difficult to export. For example, xx Zhongken Ikeda, the first large-scale professional ostrich slaughter and export enterprise in China, The annual processing and export capacity of Ostrich Development Co., Ltd. is more than 50,000, but the most qualified commercial ostriches purchased and slaughtered in one year were only x,000.

The huge international market demand for ostrich products and the smooth domestic export channels for commercial ostriches provide excellent market opportunities for us to establish the first domestic commercial ostrich breeding and export base.